How to get your business listed on Clutch

The problem: your buyer asks a chatbot before they ask Google

A procurement manager needs a Shopify agency. In 2019 she typed "best Shopify agency" into Google and clicked three blue links. In 2026 she types the same thing into ChatGPT or Perplexity and gets a short list of five names with one line each. She did not see your site. She saw whatever the model read.

So the question stops being "how do I rank" and becomes "what is the model reading". When an assistant answers a B2B services question, it tends to lean on pages that look like structured, third party, comparative records of vendors. Directory and review sites fit that shape better than your own homepage, because your homepage is a first party claim and a directory entry is a second party record with attributes attached.

Clutch is one of those records for B2B services. It carries firmographic fields (location, size, rate band, minimum project size) and human reviews with named reviewers and project values. That combination is easy for a model to lift a sentence from. Getting onto it is not a growth hack. It is basic hygiene, in the same bucket as having a correct Google Business Profile.

Why Clutch shows up in AI answers

Three reasons, in plain terms.

• It is structured. Each profile is a set of fields with the same names across thousands of companies. Models handle that well. A sentence like "minimum project size $10,000, hourly rate $50 to $99, 50 to 249 employees" needs no interpretation.
• It is comparative. Clutch organises companies into category and city pages, for example web developers in a given country. A model asked to produce a short list can read one page and get ten candidates with attributes already lined up.
• The reviews carry attribution. Clutch review content usually names the reviewer's role and company and describes the project. Models quote attributed statements more comfortably than anonymous praise.

None of this means a Clutch profile buys you a mention. It means you are legible when a model goes looking. Compare the same logic for software products on # and /blog/how-to-get-your-business-listed-on-capterra.

What Clutch requires

Primary source for all of this is Clutch itself: the Get Listed page and the Clutch help centre. Read those before you start, because Clutch changes its forms from time to time.

Before you sign up, have these ready

1. A company email address on your own domain. Free mailbox addresses tend to cause friction at verification.
2. Your legal company name, founding year, headcount band and headquarters address.
3. A service line breakdown that adds to 100 percent, for example web development 40, UX design 30, SEO 30.
4. Your minimum project size and your hourly rate band.
5. Three to five project descriptions: client type, problem, what you did, outcome.
6. A logo file and a short company description.
7. Two or three clients who have agreed, in writing, to speak to Clutch about their project.

The verified review is the real gate

Anyone can create a profile. A profile with no reviews ranks nowhere on Clutch's own category pages and gives an AI assistant nothing to quote. Clutch collects reviews itself, either through a phone or video interview with your client conducted by a Clutch researcher, or through a verified online form. The reviewer is identified. You cannot write the review for your client, and you cannot post it anonymously on their behalf.

The steps, in order

1. Create the account. Go to clutch.co/get-listed and register with your company domain email.
2. Claim or create the profile. Search your company name first. Clutch sometimes holds an unclaimed stub. Claiming is faster than creating a duplicate.
3. Fill every field. Blank fields are the main reason a profile reads as thin. Service lines, industries served, client sizes, languages, locations, year founded, headcount.
4. Set your rate band and minimum project size honestly. These are filter fields. A wrong band puts you in front of the wrong buyer and wastes both sides' time.
5. Add portfolio items. Each one should name the client type, the problem and the measurable result. Avoid adjectives.
6. Email your reference clients. Ask permission before you submit their details. Tell them it takes about 15 to 20 minutes and that their name and role will be published.
7. Submit the review requests through Clutch. Use Clutch's own request flow so the review is marked verified. A review pasted in from elsewhere is not.
8. Wait for verification. Clutch checks the company and the reviewer before publishing.
9. Fix the profile after the first review lands. Reviews often reveal that your service split is described differently by your clients than by you. Match your field data to the words your clients actually use.
10. Diarise a quarterly refresh. Rate band, headcount, new portfolio items, one fresh review.

How long it takes

Treat these as planning estimates, not promises from Clutch.

The honest total is two to six weeks to a profile that is worth linking to. The slow part is never Clutch. It is getting a busy client to book a call.

What to put in the listing so it gets quoted

An assistant quoting your profile needs a sentence it can lift without editing. Write for that.

Write specifics, not adjectives

"Award winning digital partner delivering world class solutions" cannot be quoted, because it says nothing that can be checked. "Shopify Plus migrations for apparel brands doing $2m to $20m in annual online revenue, typical project 10 to 14 weeks" can be quoted, because every part of it is a fact.

Fill the filter fields completely

Category and city pages are built from filters. If your industries, locations and rate band are blank, you are absent from the filtered lists that models read.

Make the service split match reality

If 70 percent of your revenue is retainer SEO, do not list web design at 50 percent because it sounds broader. Mismatched splits put you in categories where your reviews do not support you.

Ask reviewers to include numbers

When you brief your client before their interview, do not coach their opinion. Do remind them of the facts: timeline, budget band, team size, and the result. A review that says "cut checkout abandonment from 71 percent to 58 percent over four months" is far more likely to be quoted than one that says "great to work with".

Keep your own site consistent

Same company name, same address, same founding year, same service names on your site, on Clutch and in your Organization structured data. Contradictions make a model hedge, and a hedging model names someone else.

Worked example you can repeat

This is a hypothetical, not a client. Say you run a six person Shopify agency in Pune.

1. Monday: register on Clutch with your domain email. Fill the profile in one sitting. Service split: Shopify development 60, CRO 25, email 15. Minimum project size $5,000. Rate band $25 to $49.
2. Monday: email three clients. Ask one question: "Clutch will call you for 15 minutes about the replatform we did in March. Your name and role get published. Are you willing?"
3. Week 2: one client says yes. Submit their details through Clutch's request flow.
4. Week 3: the interview happens. You send the client a one line reminder of the project facts: 11 weeks, $18,000, 42 percent lift in mobile conversion.
5. Week 4 or 5: the review publishes. Your profile now has an attributed quote with a number in it.
6. Week 5: update your own site's case study to use the same numbers and the same words.
7. Week 6: ask five AI assistants, without naming your agency, "who does Shopify Plus replatforming for mid size apparel brands in India". Write down who gets named. Repeat the same questions in 30 days and compare.

That last step is the only way to know whether any of this moved anything.

Where AI Knows Us fits

Getting listed on Clutch is one input. Knowing whether assistants now mention you is a separate job, and it is the job AI Knows Us does.

Here is what the product does, stated plainly:

• It measures across five surfaces: ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, because they answer the same question differently on the same day from different sources.
• Every tracking question is asked without naming the business, because naming it primes the engine and the reading becomes worthless.
• Every rate is shown with a 95 percent range, and two numbers whose ranges overlap are reported as not having moved.
• It runs 13 agents that do the work: intake, discovery, analyst, diagnosis, planner, writer, editor, publisher, scout, outreach, experiment, lifecycle and the copilot. So it does the fixing as well as the measuring: writing pages, publishing them, and asking other sites to name the business.
• Paid plans are not open yet. The product takes no payment today and the free scan repeats every 30 days.
• Made by Clyra Labs in India.

Who should not choose AI Knows Us

• You want a Clutch profile written and submitted for you. Clutch requires the company and its clients to go on record. No tool can stand in for that.
• You only care about one assistant. Measuring five is overhead you do not need.
• You want a single headline percentage with no range on it. We publish ranges, and on small question sets the ranges are wide.
• You need a signed enterprise contract and an SLA today. Paid plans are not open yet.

Other tools in this space include Profound, Peec AI, Otterly.AI and Scrunch AI. Check their own sites for current features and pricing.

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