How to get your business listed on IndiaMART

The problem

A buyer in Surat needs 200 stainless steel conveyor rollers. Ten years ago that buyer typed the part name into Google. Today a growing share of them type it into ChatGPT or Perplexity and ask for suppliers, with a city, a quantity and a budget attached. The assistant does not know your company. It knows the pages it can read. If your company only exists on your own website and nowhere else, you are one weak source. If your company exists on your own website plus a large Indian B2B directory with a structured product page, you are easier to find and easier to repeat.

That is why a free IndiaMART listing is worth the hour it takes, even if you never pay IndiaMART a rupee. Below are the steps, what the platform asks for, how long it usually takes, and how to write the listing so that an assistant can lift a clean sentence out of it.

Why IndiaMART shows up in AI answers

IndiaMART is a public Indian B2B marketplace. Its company and product pages are open on the web at indiamart.com, they are plain HTML, and they repeat the same fields in the same order on every page: company name, city, year of establishment, nature of business, product name, specification table, minimum order quantity.

Assistants like that shape. A page where the city, the product and the quantity sit in labelled fields is easier to read and quote than a brochure paragraph on a homepage. You do not need a theory about rankings to act on this. You need a page that states a fact an assistant can repeat without guessing.

IndiaMART publishes its own operating numbers in its quarterly results at investors.indiamart.com. If you want supplier counts or traffic figures, read them there rather than from a blog, because those numbers change every quarter.

What IndiaMART asks for

Last verified: 16 October 2026

The free seller sign-up is short. Have this ready before you start:

• An Indian mobile number you can receive an OTP on. This becomes the enquiry number buyers call.
• A business email address on your own domain if you have one.
• Your registered or trading company name, spelled exactly as you use it everywhere else.
• Full address with city, state and PIN code.
• Nature of business: manufacturer, wholesaler, trader, retailer, service provider, exporter or a mix.
• Your product or service categories, in IndiaMART's own category tree.
• Photographs of your products. Your own photos, not stock images.
• GSTIN, if you are GST registered. Keep it handy for verification and for the tax details on quotes.

Do not invent a founding year, a turnover band or a staff count to look bigger. Those fields show up in search snippets and in AI answers, and a buyer who catches one wrong number stops trusting the rest of the listing.

Steps: register and publish

1. Open seller.indiamart.com and choose to sell on IndiaMART.
2. Enter your mobile number and request the OTP. Enter the OTP to verify the number.
3. Enter your name, company name and email. Use the same company name you use on your invoices and your website footer.
4. Enter your full address. Pick the city from the suggestions so it maps to IndiaMART's own city page.
5. Pick your nature of business and your main category. Pick the narrowest category that is still true. "Conveyor Rollers" beats "Industrial Equipment".
6. Add your first product. Give it a specific name, three or more specification rows, a photo, a minimum order quantity and a price or a price range.
7. Repeat step 6 for your top five to ten products. Stop there until the first ones are live.
8. Complete any verification step IndiaMART asks for, such as a call back on the registered number or document upload.
9. Once live, open your public company page in a logged out browser window and read it as a buyer would. Fix anything vague.
10. Link to your IndiaMART company page from your own website, and link from the IndiaMART page back to your site. Matching details on both sides is what makes the two pages agree about who you are.

How long it takes

Budget 45 to 90 minutes for the account plus five well written products. The OTP step is instant. The public company page usually appears quickly once the mobile number is verified. Product pages appear after they pass IndiaMART's own review, which can add time if a photo or a description is rejected.

Being readable by an assistant takes longer than being live. A new page has to be crawled, and assistants that use a search index only see it after that index picks it up. Plan on weeks, not hours, before the listing starts showing up in answers, and check with blind questions rather than hopeful ones.

What to put in the listing so it gets quoted

An assistant repeats sentences that carry a fact it can stand behind. Vague marketing copy gets dropped. Use this field by field.

Keep the company name, address and phone number byte for byte identical on your website, your IndiaMART page and any other directory you use. Two spellings of the same company read as two companies.

Worked example you can repeat

Say you run a 14 person workshop in Pune making stainless steel conveyor rollers.

1. Register as above. Nature of business: Manufacturer.
2. Category: the narrowest roller category IndiaMART offers, not "Material Handling".
3. Product one: "SS 304 Gravity Conveyor Roller, 50 mm dia, MOQ 50 pieces". Specification rows: material SS 304, outer diameter 50 mm, length 300 to 1200 mm, load 35 kg per roller, shaft 12 mm spring loaded, finish mirror polish. Price band with the GST treatment stated.
4. Upload three photos you took yourself: one on white, one on the line, one close up of the end cap.
5. Company description: "Workshop in Pune manufacturing stainless steel gravity and powered conveyor rollers for food and pharma lines since 2011. Supplies across India."
6. Wait for the page to go live, then copy its URL into your website's contact page.
7. Two to four weeks later, open ChatGPT, Gemini, Perplexity and Claude and ask, without naming your company: "Who manufactures SS 304 conveyor rollers near Pune for food processing lines, MOQ under 100 pieces?" Write down every name and every link each app gives you, and the date.
8. Repeat the same question 30 days later. If your name appears where it did not before, the listing is doing work. If the same four competitors appear both times, you need more sources, not a better IndiaMART page.

The reason step 7 never names your company is simple. Naming it primes the engine, and the answer you get back tells you nothing about what a real buyer would see.

Where AI Knows Us fits

A directory listing is one source. Assistants usually need several that agree before they name you with any confidence. The rest of the work is your own pages, other sites naming you, and a way to tell whether any of it moved the needle.

AI Knows Us measures across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, because those apps answer the same question differently on the same day from different sources. Every tracking question is asked without naming the business. Every rate is shown with a 95 percent range, and two numbers whose ranges overlap are reported as not having moved, which stops a handful of questions being read as a precise percentage. The product also does the fixing as well as the measuring: it writes the pages, publishes them, and asks other sites to name the business. It runs 13 agents to do that work: intake, discovery, analyst, diagnosis, planner, writer, editor, publisher, scout, outreach, experiment, lifecycle and the copilot. AI Knows Us is made by Clyra Labs in India. Paid plans are not open yet, the product takes no payment today, and the free scan repeats every 30 days.

Who should not choose AI Knows Us

• You only want a seller account set up on IndiaMART. Do that yourself in an hour using the steps above. No tool is needed.
• You want IndiaMART lead management, catalogue uploads or paid package advice. That is IndiaMART's own job, not ours.
• You want enterprise brand tracking with seat based access and long procurement. Look at Profound, Peec AI, Otterly.AI or Scrunch AI and compare on your own shortlist.

Similar guides: /blog/how-to-get-your-business-listed-on-trustpilot and /blog/how-to-get-your-business-listed-on-trustradius.

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