How to get your business listed on Justdial

The problem this page solves

A buyer in India types a question into ChatGPT or Perplexity. Something like "who repairs industrial chillers in Coimbatore". The assistant does not know your company. It goes and reads pages. The pages it reads are the ones that exist, that are public, and that carry clean business details in a form a machine can pick apart.

Most founders have one such page: their own website. That is one source. An assistant that finds one source for a claim often hedges or skips it. Directory entries are a cheap second and third source. Justdial is one of the large ones in India, which is why people ask how to get on it.

The frustrating part is that the process is not documented in one place. The form changes. The verification call comes at an odd hour. And nobody tells you which fields actually matter later, when a machine is reading the page.

Why Justdial pages turn up in AI answers

Assistants do not have a secret database of Indian businesses. They retrieve public web pages and summarise them. Google documents this for its own AI features: the content that appears is drawn from pages on the open web, and standard crawling and indexing rules apply (Google Search Central, AI features and your website).

A Justdial listing helps for three plain reasons:

• It is a public page with your name, address, phone and category in a fixed layout, so the same facts appear in the same place on thousands of pages. That is easy for a machine to parse.
• It is a second independent mention of the same facts. When two sources agree, a model is more willing to state the fact.
• Category and city pages on directories often rank in ordinary search, and retrieval still leans heavily on search results.

What a listing does not do is make an assistant recommend you. Being present is not the same as being preferred.

What Justdial requires

Justdial runs a free listing form on its own site (justdial.com/Free-Listing). From that form, the details it asks for are the ordinary ones a directory needs.

There is also a JD Business app for owners who prefer to do it on a phone. Search the Google Play store for "JD Business" (Play store search).

Exact steps

1. Open https://www.justdial.com/Free-Listing in a browser on a desktop. The form is easier to proof read there.
2. Enter the mobile number you want tied to the listing. Use a number someone answers, not a founder's personal phone that goes to voicemail.
3. Enter the OTP that arrives by SMS.
4. Type the business name. Copy and paste it from your own website so the spelling and capitalisation match character for character.
5. Enter the address. Pin code last. Then drag the map pin to the actual entrance.
6. Choose the primary category. Say the service out loud as a customer would, then pick the closest match. Add two or three secondary categories if the form allows.
7. Add landline, email and website URL. Use the https version of your site and no tracking parameters.
8. Set opening hours for each day, including the days you are closed.
9. Upload photos. Front of the premises, team at work, finished product. Rename each file to something like varaha-instruments-pune-workshop.jpg before uploading.
10. Write the description. Keep it factual. See the next section.
11. Submit. Keep the phone free for the verification call.
12. When the page is live, copy its URL into a spreadsheet with the date. Re-read it once a month and fix drift.

How long it takes

Filling the form takes about 20 minutes if you have the address, hours and photos ready. The slow part is verification, which depends on someone at Justdial reaching you by phone. If you miss the call, the clock restarts.

Practical advice: do the submission at the start of a working day, from the office, with the verification phone in your hand.

What to put in the listing so it gets quoted

An assistant quotes specifics. It skips adjectives. Two listings for the same trade will read very differently to a machine.

Weak: "We are a trusted name in instrumentation with world class quality and customer satisfaction." There is nothing in that sentence a model can repeat as a fact.

Strong: "Calibration and repair of industrial chillers and cooling towers, 2 to 200 TR. On site service across Pune, Pimpri Chinchwad and Chakan. Workshop open Monday to Saturday, 9:30 to 18:30. In business since 2011. NABL traceable calibration certificates issued with every job."

Rules that hold up:

• Name the service, the unit and the range. Numbers survive summarising.
• Name the places you serve, spelled the way locals spell them.
• State the year you started, once, in the same words as on your own site.
• Do not write claims you cannot back. A model that finds a contradiction between your directory page and your website tends to drop both.
• Keep name, address and phone identical everywhere. One missing suite number is enough to make two pages look like two companies.

If you want the same facts to be machine readable on your own site, mark them up with schema.org/LocalBusiness. The directory page and your marked up page then agree, which is the point.

A worked example you can copy

This is a made up business, used to show the shape of a good entry. It is not a customer.

Name: Varaha Instruments Pvt Ltd
Address: Unit 14, Shivane Industrial Estate, Shivane, Pune, Maharashtra 411023
Primary category: Industrial chiller repair and service
Secondary: Cooling tower maintenance, instrument calibration services
Phone: the workshop landline, answered 9:30 to 18:30
Website: https://varahainstruments.example
Hours: Mon to Sat 9:30 to 18:30, Sun closed
Description: Repair, servicing and calibration of industrial chillers and cooling towers from 2 to 200 TR. On site service in Pune, Pimpri Chinchwad and Chakan. Operating since 2011. Calibration certificates issued with every job.

Now repeat the test. Open an assistant and ask, without naming the company, "who services industrial chillers in Pune". Note what comes back and which pages are cited. Ask the same question again in 30 days. That is the only honest way to tell whether a new listing changed anything, and one or two tries will not tell you much.

Where a Justdial listing sits next to other sources

Honest order, for the narrow purpose of being quoted by an AI assistant about an Indian business:

1. Your own site, marked up and specific. You control it, you can change it today, and it is the source other pages copy from.
2. Wikipedia, if and only if you genuinely meet the notability bar. Heavily read by models, and almost never achievable for a young company. See /blog/how-to-get-your-business-listed-on-wikipedia.
3. Editorial coverage on a known publication. A real article names you in prose, which is what a model repeats. See /blog/how-to-get-your-business-listed-on-yourstory.
4. Large directories including Justdial. Cheap, fast, structured, and good for confirming name, address, phone and category. Weak at explaining why someone should pick you.

Justdial is fourth on that list, not because it is poor, but because a directory entry answers "does this company exist and where" rather than "is this company any good". Do it anyway. It takes one morning.

Where AI Knows Us fits

Getting listed is the easy half. The hard half is finding out whether any assistant repeats your details, and in answer to which questions.

AI Knows Us measures across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Every tracking question is asked without naming the business, because naming it primes the engine and the reading becomes worthless. Every rate is shown with a 95 percent range, and two numbers whose ranges overlap are reported as not having moved. The product also does the fixing, not only the measuring: it writes pages, publishes them and asks other sites to name the business. Thirteen agents do that work: intake, discovery, analyst, diagnosis, planner, writer, editor, publisher, scout, outreach, experiment, lifecycle and the copilot. AI Knows Us is made by Clyra Labs in India.

Paid plans are not open yet. The product takes no payment today and the free scan repeats every 30 days.

Who should not use AI Knows Us for this

• Anyone who wants a service to submit directory forms on their behalf. We do not fill in your Justdial listing for you, and we are not a Justdial reseller.
• Anyone who needs a . No tool can promise that, and a range that overlaps the previous range means nothing changed.
• Anyone who needs classic local SEO work: map pack rankings, review generation, Google Business Profile management. Those are different jobs with different tools.
• Anyone who needs a paid plan with a contract today, since paid plans are not open yet.

Other companies measure AI visibility too, including Profound (tryprofound.com), Peec AI (peec.ai), Otterly.AI (otterly.ai) and Scrunch AI (scrunchai.com).

FAQs