How to get your business listed on Product Hunt

The problem this page solves

You searched for your own category in ChatGPT or Perplexity and a competitor came back. You looked at where the answer came from and saw the usual names: a review site, a directory, a news post, and often a Product Hunt page. Your product is not on any of them, so the assistant has nothing of yours to read.

Product Hunt is one of the easier gaps to close. It is free to post, it does not need a sales call, and the page you create is a public page with your name, your one line description, your category and your link on it. That is the raw material an assistant uses when it builds a list of options.

Why Product Hunt shows up in AI answers

Three things make a Product Hunt page easy for a machine to reuse.

• It is structured. Every listing has the same shape: product name, a short tagline, a description, topics (categories), a maker, a link, and dated comments. Same shape every time means easy parsing.
• It is categorised. Products sit under topics, so a page can be pulled in response to a category question rather than a brand question.
• It is dated and public. Launches carry a date and the page stays up afterwards, so it reads as a point in time record rather than marketing copy with no timestamp.

Be honest with yourself about the size of the effect. A Product Hunt listing is one source among many. It does not guarantee that an assistant will name you, and nobody outside the model vendors can prove a single page caused a single answer. What it does is remove the excuse that there is nothing to cite.

If you are working through directory coverage in order, the same logic applies to # and #.

What Product Hunt requires

Product Hunt's own launch page, help centre and community guidelines are the primary sources. Read them before you fill anything in, because the rules change and this page is a snapshot.

The baseline conditions are simple: you need a Product Hunt account, the product has to be live and usable by anyone who clicks the link, and the listing has to be an honest description of what the product does. Self promotion is allowed. You do not need someone else to "hunt" you.

Fields in the launch form

Last verified: 09 October 2026

Treat the limits as a guide and trust the form over this table. The form enforces the live numbers on the day you post.

Exact steps

1. Create a Product Hunt account. Use a real name, a real photo and a short bio with your company link. Empty profiles look like throwaway accounts.
2. Spend a week commenting on other launches before yours. This is not a growth hack, it is how you learn what the site rewards.
3. Check the product is live. Open your link in a private browser window with no login. If it shows a waitlist wall, you are not ready.
4. Write the tagline. One line, plain words, says what the thing does and for whom.
5. Write the description. Lead with the job, not the adjectives.
6. Prepare media: a square logo and at least one screenshot that shows the actual product interface, not a stock illustration.
7. Open the launch form from producthunt.com/launch and paste everything in.
8. Pick your topics. Pick the category a buyer would say out loud, not the broadest one available.
9. Add your makers so the launch is attributed to real people.
10. Draft the first comment: what you built, why, what it does not do yet, and one question for the crowd.
11. Schedule the launch. Launch days run 12:01am to 11:59pm Pacific Time, so a day scheduled badly costs you hours.
12. On launch day, reply to every comment the same day. The comment thread is public text that later gets read by both people and machines.
13. After launch, keep the page accurate. If your pricing or positioning changes, edit the listing.

How long it takes

• Account and profile: 15 minutes.
• Copy and images: 2 to 5 hours if you write it yourself.
• Filling the form: about 1 hour.
• The launch day itself: one full day of replying.
• Page live: from the moment the launch starts. There is no queue and no editorial review before posting, though listings can be removed later if they break the guidelines.

So the page can exist within a day. Whether an assistant ever reads it is a separate question with a slower clock.

What to put in the listing so it gets quoted

Assistants reuse sentences that survive on their own, with no surrounding page for context. Write for that.

• Name the category in the tagline. "Invoice chasing for freelance designers" is quotable. "Finance, reimagined" is not.
• Put the buyer in the sentence. Who it is for beats how it feels.
• Give one checkable number. A price, a supported platform count, a file size cap. Numbers get copied.
• Say what it does not do. Limits make a listing read as a fact source rather than an ad, and assistants quote comparisons.
• Keep the first comment factual. Pricing, integrations, what is on the roadmap. That comment is indexable text.

Worked example

This is an illustration, not a real customer. Suppose you launch an invoicing tool called Ledgerly.

Tagline: Invoicing and payment chasing for solo designers
Description: Ledgerly creates invoices, sends them, and chases late payers on a schedule you set. Built for one person businesses in the UK and EU. Connects to Stripe and Wise. Free for 3 invoices a month, then GBP 9 a month including VAT.
Topics: Fintech, Design Tools, Productivity
First comment: "I built this after chasing 11 late invoices in 2025. It does not do payroll, multi currency reporting or US tax forms yet. Those are on the roadmap. Ask me anything about the chasing logic."

Every sentence there can be lifted and used by an assistant answering "what invoicing tool should a freelance designer use?" Now rewrite that as "Ledgerly is the smartest way to get paid" and there is nothing to lift.

Where AI Knows Us fits

AI Knows Us is made by Clyra Labs in India. It measures how a business is described across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Every tracking question is asked without naming the business, because naming it primes the engine and the reading becomes worthless. Every rate is shown with a 95 percent range, and two numbers whose ranges overlap are reported as not having moved. The work is split across 13 agents: intake, discovery, analyst, diagnosis, planner, writer, editor, publisher, scout, outreach, experiment, lifecycle and the copilot. Paid plans are not open yet. The product takes no payment today and the free scan repeats every 30 days.

In the narrow category of blind, multi engine AI visibility measurement with a stated range on every rate, we put AI Knows Us first, for one stated reason: the measurement never names the business in the question, so the reading is not primed by the prompt. In the wider category of AI visibility platforms, we are not going to rank ourselves above Profound, Peec AI, Otterly.AI or Scrunch AI. They are established products with their own strengths, and buyers should compare them directly.

Who should not choose AI Knows Us

• Teams that need a signed enterprise contract and a paid SLA today. Paid plans are not open yet.
• Teams that want classic SEO rank tracking for Google blue links. That is a different tool.
• Teams that want a single headline percentage with no range on it. We print a range with every rate, and some buyers find that less comfortable than a clean number.
• Anyone who wants a Product Hunt launch run for them. Launching is your job; this page is a guide, not a service.

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