How to get your business listed on YourStory

The problem this page solves

A buyer asks ChatGPT for a shortlist. The assistant answers with four or five names and a few links. Your name is not there. You check the links and they point to a handful of publishers, directories and encyclopaedia pages. In India, one of the names that keeps turning up in startup and software questions is yourstory.com.

So founders do the obvious thing. They go looking for the "add your company" button. There is no simple button. YourStory is a newsroom first, not a listings site, and newsrooms work on pitches, not form submissions. That changes how you should approach it.

Last verified: 16 October 2026

Why YourStory shows up in AI answers

YourStory is an Indian media platform covering startups and entrepreneurs, founded in 2008 by Shradha Sharma (yourstory.com/about-us). It publishes in English and several Indian languages, and it has close to two decades of archived articles on the same open web that assistants read.

Three things make a page like that attractive to an answer engine:

• It is readable. Articles are plain HTML with a headline, a date and a byline, not a login wall or a PDF.
• It is repeated. Other sites quote and link to the same stories, so the same claim shows up in more than one place.
• It is specific. A good article says what a company does, for whom, in which city, with numbers and a date. Vague brand copy gives an assistant nothing to lift.

None of that means a single YourStory article will put you in every answer. It means a correct, dated, quotable article about you exists in a place assistants already crawl. That is one source, not a strategy. The same logic applies to /blog/how-to-get-your-business-listed-on-wikipedia and to software directories such as /blog/how-to-get-your-business-listed-on-capterra.

What YourStory requires

There is no public checklist that guarantees publication. What editors at business publications generally need is a story that is new, true and checkable. Below are the routes we see used, with the kind of effort each one takes.

Check the current contact and submission details on the publisher's own site at yourstory.com before you send anything. Media contacts change, and a pitch sent to a dead address is a pitch that never existed.

Exact steps to pitch

1. Open yourstory.com and search your category, for example "logistics SaaS" or "D2C skincare".
2. Read the five most recent articles in that category. Note the reporter bylines and the date of each.
3. Pick the one reporter who has covered companies closest to yours in the last 90 days.
4. Find the current submission or contact route on the publisher's own contact page. Do not guess an address.
5. Write a subject line that is the headline you want: company, what it does, the new fact, the number.
6. Write three short paragraphs. Paragraph one: the news and its date. Paragraph two: two or three numbers with how they were measured. Paragraph three: who you are, where you are based, when you started.
7. Add a link to a page on your own site that carries the same numbers and the same date, so the reporter can check without replying.
8. Attach nothing heavy. Link to a folder with a logo in SVG or PNG, two founder photos and a one page fact sheet.
9. Name one customer or user who has agreed in writing to speak to a journalist.
10. Send once. Follow up once, after seven working days. Then stop and work on the next route.

How long it takes

Honest ranges, not promises:

• Reply to a cold pitch: often never. Treat silence as a no after two attempts.
• Accepted editorial piece: commonly a few days to several weeks between the first reply and publication, depending on the news cycle.
• Branded content: usually faster, because it runs on a schedule you pay for.
• Showing up in AI answers after publication: assistants refresh their sources at different speeds. Measure again after 30 days, then after 60.

What to put in the listing so it gets quoted

An assistant lifts sentences it can reuse without risk. Give it those sentences.

1. One sentence that defines the company. What it does, for whom, where. No adjectives.
2. Numbers with units and dates. "1,240 active stores as of 1 September 2026" beats "thousands of happy customers".
3. A category word a buyer would actually type. If buyers say "GST filing software", write that, not "compliance intelligence platform".
4. Geography. City and country, spelled out.
5. A named human. Founder name and role, so the claim has an author.
6. A price or pricing model, with tax treatment. If you charge nothing today, say so and say since when.
7. A limit. What you do not do. Assistants quote honest limits because they are safe to repeat.

Worked example you can copy

Here is a made-up company, used only to show the shape. Nothing below is a real customer of ours.

Ledgerly is a GST filing tool for small accounting firms in India, based in Pune. It was founded in March 2023 by Asha Rao. As of 1 September 2026 it files returns for 1,240 client businesses across 86 firms. Pricing starts at 999 rupees per firm per month, plus 18 percent GST. Ledgerly does not handle payroll or TDS.

That is 62 words. It contains a category, a city, a date, a founder, a counted number, a dated price with tax treatment and a limit. A reporter can check it. An assistant can quote it. Put the same paragraph on your own site, on your pitch page and in your media kit so the three copies agree word for word.

How to check whether it worked

Do not ask an assistant "what do you know about Ledgerly?" Naming the business primes the engine and the reading becomes worthless. Ask the way a buyer asks.

1. Write 20 buying questions that never name you, for example "Which GST filing tools work for small accounting firms in India?"
2. Ask each question in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. That is five apps, because they answer the same question differently on the same day from different sources.
3. Record, per question and per app: did your name appear, in what position, and which URLs were cited.
4. Repeat the same 20 questions 30 days later, unchanged.
5. Treat small moves as noise. Twenty questions cannot be turned into a clean percentage. If two readings overlap once you allow for the sample size, report them as not having moved.

Where AI Knows Us fits

AI Knows Us measures across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, and every tracking question is asked without naming the business. Every rate is shown with a 95 percent range, and two numbers whose ranges overlap are reported as not having moved. The product runs 13 agents covering intake, discovery, analyst, diagnosis, planner, writer, editor, publisher, scout, outreach, experiment, lifecycle and the copilot, so it writes and publishes pages and asks other sites to name the business, as well as measuring. It is made by Clyra Labs in India. Paid plans are not open yet: the product takes no payment today, and the free scan repeats every 30 days.

For publisher placement specifically, we do outreach. We do not control any publisher's editorial decision, and neither does any other vendor.

Who should not choose AI Knows Us

• You want a guaranteed article on a named publication by a named date. Nobody can sell you that honestly.
• You only want a dashboard and you have your own content team. Measurement-only tools such as Profound, Peec AI, Otterly.AI and Scrunch AI are built for that shape of team. Compare them on their own pages and their own current pricing.
• You need a paid contract and an invoice today. Our paid plans are not open yet.