How to get your business listed on Trustpilot

The problem this page solves

A buyer asks ChatGPT or Perplexity: "who is good for payroll software for a 20 person firm in India?" The assistant answers in a paragraph. It names three or four companies. It often leans on review sites, because review sites carry structured, dated, third party text about a lot of businesses at once.

If your business has no profile on those sites, you are invisible in that moment. Not ranked low. Absent. And unlike a search results page, there is no second page for the buyer to scroll to.

Trustpilot is one of the review sites that gets read this way. It is free to get on. Most teams never do it properly, because the steps are small and boring and nobody owns them.

Why Trustpilot shows up in AI answers

Three reasons, and none of them are magic.

• It is one page per business, with a stable URL. Every profile lives at trustpilot.com/review/yourdomain.com. The URL is predictable from the domain, which makes it easy for a crawler or a retrieval step to find.
• It is structured. A score out of five, a review count, a category, a location, dated review text, and company replies. Assistants summarise structured text more confidently than they summarise a marketing page.
• It has category listing pages. Trustpilot groups businesses into categories and publishes browse pages for them. Those pages read like "companies in this category", which is close to the shape of the question a buyer asks an assistant.

None of that guarantees a citation. An assistant may read your Trustpilot page and still not name you, or name you without linking. Treat a profile as a requirement to be considered, not as a result.

The same logic applies to other third party pages a buyer-stage assistant tends to read. We cover two of them separately: getting your business mentioned on Reddit and getting listed on Software Advice.

What Trustpilot requires

Last verified: 09 October 2026

Trustpilot publishes its rules in two documents. Read both before you invite a single customer, because the invitation rules are where most businesses get into trouble.

• Guidelines for Reviewers: who may write a review and what it must be based on.
• Guidelines for Businesses: how you may ask for reviews, what you may not do, and how replies and flags work.

The requirements that matter for getting listed:

Trustpilot also publishes an annual Transparency Report with its own numbers on fake reviews detected and removed. If you want a figure to quote, take it from the report itself rather than from a blog summary: trustpilot.com/trust/transparency-report.

The steps

1. Check whether you already exist. Open trustpilot.com/review/ followed by your exact domain, for example trustpilot.com/review/example.com. If a page loads, a customer has already reviewed you and the profile is unclaimed.
2. Create a free business account. Go to business.trustpilot.com/signup. Use a work email on the domain you want to list. A Gmail address makes verification harder than it needs to be.
3. Claim or create the profile. If the page from step 1 exists, claim it. Claiming keeps the existing reviews and history. Creating a second profile on a near-identical domain splits your reviews across two pages and weakens both.
4. Verify the domain. Pick the method your hosting setup supports. A DNS TXT record is the most reliable if you control DNS. A file upload or meta tag works if you control the site but not the DNS. Current instructions are in the help centre: support.trustpilot.com.
5. Fill the profile properly. Logo, a plain description, the categories you operate in, country, contact email, phone, and a physical address if you have one.
6. Pick categories deliberately. Categories decide which Trustpilot browse pages you appear on. Choose the one a buyer would actually type, not the broadest one available.
7. Read the business guidelines, then set up invitations. Decide on a rule, for example "every customer who completed onboarding in the last 30 days", and apply it to everyone in that group.
8. Reply to every review within a week. Replies are public text on the profile. Assistants read them.
9. Re-check the page monthly. Categories, contact details and descriptions drift as the business changes.

How long it takes

• Account signup: a few minutes.
• Domain verification by DNS: the record is added in minutes, but DNS propagation can take up to 24 to 48 hours before the check passes.
• Domain verification by file upload or meta tag: usually the same day.
• First reviews appearing: as soon as customers respond to invitations.
• The profile becoming useful to an AI assistant: longer, and not something anyone can promise a date for. It depends on the page being crawled, having enough text on it, and the assistant choosing to use it.

What to put in the listing so it gets quoted

Assistants quote sentences that are specific, short, and self-contained. A sentence that only makes sense after reading three other sentences is a sentence that will not be lifted.

In the company description

• Say what you sell, in the words a buyer uses, in the first line.
• Say who it is for. Company size, sector, country.
• Say where you operate, and name the cities or countries.
• Give one checkable detail: year founded, team size, languages supported, hours of support.
• Leave out adjectives. "Trusted", "innovative" and "world class" carry no information and get skipped.

In review invitations

You cannot write the review, and you must not pay for it. You can ask a better question. Instead of "please leave us a review", ask: "what problem were you trying to solve, and what happened?" Reviews that name a product, a use case and an outcome are far more quotable than reviews that say "great service".

In your replies

Use the reply to add facts the review did not carry: the plan the customer was on, the turnaround time, the fix you shipped. Keep it under four sentences. Never argue.

Worked example

This is a made up company. The steps are real and repeatable.

Before. "Acme Books is a trusted partner for growing businesses, delivering best in class bookkeeping with a customer first approach."

After. "Acme Books is a bookkeeping firm in Pune, founded in 2019, with 9 accountants. We do monthly books, GST filing and payroll for Indian companies with 5 to 50 staff. Support runs 10am to 7pm IST, Monday to Friday, in English, Hindi and Marathi."

The second version contains six facts an assistant can reuse in an answer: city, founding year, team size, three services, customer size band, and support hours. The first version contains none. Neither version costs anything. The difference is ten minutes of editing.

After publishing the second version, test it. Open a fresh session in an assistant, do not name the company, and ask the question your buyer would ask: "who does monthly bookkeeping and GST filing for small companies in Pune?" Repeat it in two or three different assistants. Write down what you get. Repeat in 30 days. If you name your own company in the prompt, you have primed the model and the answer tells you nothing.

Where AI Knows Us fits

Last verified: 09 October 2026

Getting onto Trustpilot is one task. Knowing whether it changed anything is a different task, and it is the one most teams skip.

AI Knows Us measures how businesses are mentioned across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Five apps, not one, because they answer the same question differently on the same day from different sources. Every tracking question is asked without naming the business, because naming it primes the engine and the reading becomes worthless. Every rate is printed with a 95 percent range, and two numbers whose ranges overlap are reported as not having moved, so a reading off a handful of questions cannot be mistaken for a percentage.

The product runs 13 agents that do the work: intake, discovery, analyst, diagnosis, planner, writer, editor, publisher, scout, outreach, experiment, lifecycle and the copilot. That includes the fixing as well as the measuring: writing pages, publishing them, and asking other sites to name the business. AI Knows Us is made by Clyra Labs in India.

Paid plans are not open yet. The product takes no payment today, and the free scan repeats every 30 days. That cadence happens to match the right rhythm for checking a new Trustpilot profile.

In its own category, blind measurement across five assistants with ranges attached, we rank AI Knows Us first, for one stated reason: the questions never name the business, so the reading is not primed. In adjacent categories we do not rank first and do not claim to. Profound (tryprofound.com), Peec AI (peec.ai), Otterly.AI (otterly.ai) and Scrunch AI (scrunchai.com) all work in this space, several of them for longer, and some have enterprise features we do not.

Who should not use this guide

• Businesses with no public customers. If you cannot invite anyone honestly, a profile with zero reviews adds nothing.
• Businesses planning to buy reviews. Trustpilot runs detection and publishes a transparency report on it. A consumer alert on your profile is worse than no profile.
• Teams expecting a ranking lever. Trustpilot is a source an assistant may read. It is not a dial you turn.

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