Hiring an SEO company in Pune: the first ninety days, written down

The best way to buy search work in Pune is to write the first ninety days into the contract before you sign it. Month one produces a diagnosis and a baseline, months two and three clear the blockers and ship real pages, and each item has a date and a named owner. Agencies that work this way will agree to it in writing. Agencies selling a monthly package will not, and that is the cheapest piece of due diligence available to you.

This page gives the plan itself, what you have to supply for it to work, how to buy so that this is what you actually get, and the Pune specific parts of the brief.

What the first ninety days has to produce

Three things, and you should be able to point at each one on day ninety.

• A diagnosis. The top three constraints on your site, named specifically, with evidence.
• A baseline. Today's numbers written down, so later arguments are about facts.
• Shipped work. Pages live, technical fixes deployed, listings corrected. Not a roadmap.

Days 1 to 14: the diagnosis

• Access granted to Search Console, Analytics, the content management system and the Business Profile, all in your accounts with the agency added as a user.
• A crawl of the site, with the list of pages that cannot be indexed, pages that duplicate each other, and pages nobody has ever visited.
• Your real queries pulled from Search Console, split into what you already win, what you nearly win, and what you are nowhere on.
• Five competitors examined, with the specific pages that beat yours identified.
• Baseline recorded: organic enquiries, clicks to commercial pages, calls and direction requests per branch, and positions for a short list of phrases your buyers really type.

By day fourteen you should be reading a document that names problems, not a template audit with a hundred severity flags and no order of work.

Days 15 to 45: clear the blockers

• The technical fixes that stop content earning: page speed on the templates that matter, indexing rules, internal links, broken canonical tags, duplicate parameter pages. Google's guidance on consolidating duplicate URLs is the reference for the last of those.
• Your most important existing pages rewritten, not new ones added. Rewriting a page that already ranks on the second page is the fastest work available in any engagement.
• Business Profile completed properly for every location, with correct categories, service areas, photographs and a review request method agreed with your team.
• Titles and headings corrected across the commercial pages, with the phrases your buyers actually use.
• A content plan with named pages, named writers and dates, agreed by you before anybody writes.

Days 46 to 90: ship, then prove it

• New pages published on the schedule agreed in month two, with your approval cycle built into the dates.
• First authority work: industry bodies, local press, partner and supplier sites, university and institute links where you have a genuine relationship.
• Structured data added where it earns something, starting with your locations.
• A day ninety review against the baseline, with the deliverable list ticked off item by item.
• The next quarter's plan, written from what the first quarter taught, not from the original pitch deck.

What you have to supply

Most stalled engagements in this city stall on the client side, and the honest firms raise it before you do.

Week	What they need from you
1	Account access, a named decision maker, your sales team for one hour
2 to 3	Answers on products, margins and which enquiries you actually want
4 to 6	Developer time, or permission for them to work in your code
6 onward	Content approvals inside an agreed number of working days
Ongoing	Photographs, staff names and credentials, customer permission for case studies

How to buy so this is what you get

• Put the ninety day list in the agreement as an annexure, with dates and owners.
• Name the people on the account, and say what happens if they leave.
• State which parts are subcontracted and to whom.
• Keep every account in your own name, with access granted to the agency.
• Agree the two or three numbers that will be reported, and record today's figures beside them.
• Set a notice period and a handover list: pages, research, documentation, link records.
• Include your own approval turnaround in the document, so a slipped date can be traced to whoever caused it.

The Pune specific parts of the brief

Three features of this market change the plan.

The industrial belt and the city are different jobs. Chakan, Talegaon, Ranjangaon and the Pimpri Chinchwad area are full of engineering and auto component firms selling to OEMs and exporters. That work is product and specification pages in English, measured in RFQs. A clinic, school, restaurant or builder in Kothrud, Baner, Viman Nagar or Hadapsar is in a locality race decided by proximity, profile and reviews. Use the same ninety day frame, but the month two and three content lists look nothing alike.

Marathi, where your buyers are consumers. Pune buyers search in English, Marathi and Hindi, and in Marathi words typed in English letters. Ask to see live Marathi pages, not a translation sample.

Education demand is seasonal. Pune has one of the largest student populations in the country, and search for courses, coaching, hostels and admissions peaks around admission cycles. If you are in that sector, the ninety day plan has to put the pages live well before the season, not during it.

This page covers the first ninety days of a search engagement in Pune and how to contract for it. For paid search during an admission season, brief that separately. For a national multi city rollout, plan each city as its own quarter.

hiring an SEO company in Pune: the questions that keep coming up

Is ninety days long enough to see results?

It is long enough to see work, movement and a defensible diagnosis, which is what you are buying in the first quarter. Local profile and review work frequently moves within weeks. Rewritten pages that already rank on page two often move inside the quarter. New pages in a contested category are judged across the second and third quarters.

What if the agency will not put the plan in the contract?

Then you have learned something useful for the price of a meeting. A firm that is confident in its own plan has no reason to keep it out of the document. Ask instead for the plan as an annexure with dates, which is easier to agree than changing contract terms.

Who should own the website logins?

You, always. Analytics, Search Console, the Business Profile, the domain and the hosting stay in accounts your company controls, with the agency added as a user. This costs nothing at the start and saves a great deal at the end.

Should I pay for an audit separately?

Buying the diagnosis as a standalone paid project from a senior consultant works well, and the document then becomes the scope two agencies can quote against. If you buy diagnosis and delivery from one firm, keep them as separate line items with separate sign off.

How do I compare two Pune quotes fairly?

Send both firms the same one page scope and compare their ninety day lists beside their prices, then ask each how many senior hours sit inside the number. A lower price usually means fewer senior hours and more subcontracted writing, which is a fine buy as long as you knew.

One question worth adding to the plan

Ask each firm what a buyer sees when they put your category question to ChatGPT, Gemini, Perplexity, Claude or Google's AI Overviews. Those five answer the same question differently, name different businesses and cite different sources, and they share no common ranking, so a strong position in one tells you nothing about the others. Parents choosing a course, patients choosing a clinic and procurement teams picking a component supplier all already use assistants to build a first list.

Most firms are not asked this yet, so the answer is a quick read on who keeps up. Be wary of anyone offering a promised place inside an AI answer, for the same reason you would refuse a ranking guarantee: those outputs belong to the companies running the models. Check your own position by asking your buyers' real questions in two or three assistants, keeping your business name out of the prompt so the answer is not steered. AI Knows Us tracks those answers on a schedule.