Learn
Learn GEO
Plain guides to getting your business named in AI answers. How AI apps pick sources, how to measure it fairly, what to publish, and what to fix. No hype, and no invented numbers.
Basics
What GEO is and how AI apps answer
Measure
Rates, ranges and fair tests
Content
Pages AI apps can quote
Off-site
Lists, reviews and directories
Technical
Crawlers, schema and rendering
India
Cities, languages, local sources
Start here
New to GEO? Read these three first.
What is GEO? Generative engine optimization, explained
GEO is the work of getting your business named and cited in AI answers from ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. A plain guide.
A 90-day GEO playbook, week by week
A practical 13-week GEO plan for small teams: set up measurement, fix technical basics, publish answer-first pages, do honest outreach, and test what worked.
How to measure AI visibility properly
AI answers change from run to run. How to measure mention rate, citation rate and position with blind questions, repeated checks, ranges and control groups.
All guides
Browse by topic
Showing 12 guides.
What is GEO? Generative engine optimization, explained
GEO is the work of getting your business named and cited in AI answers from ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. A plain guide.
GEO vs SEO: what is different and what stays the same
SEO ranks pages in a list of links. GEO gets your business named inside AI answers. Where they overlap, where they differ, and how to split your time.
How AI apps choose their sources
When ChatGPT, Gemini, Perplexity or Claude search the web, which pages do they read and cite? A plain look at retrieval, and what you can influence.
How to get your business recommended by ChatGPT
A practical, honest plan to get named in ChatGPT answers: allow the right crawler, publish answer-first pages, get on the lists it reads, and measure.
How to measure AI visibility properly
AI answers change from run to run. How to measure mention rate, citation rate and position with blind questions, repeated checks, ranges and control groups.
The GEO content checklist: ten checks for every page
A practical ten-point checklist for pages you want AI apps to cite: answer first, checkable facts, sources, steps, examples, dates, limits and FAQs.
How to write citation-first pages AI apps can quote
A step-by-step method for writing pages that AI apps can lift answers from: structure, wording, facts, sources, and a full worked outline.
How to get into "best of" lists, honestly
AI apps lean on list articles for "best X" questions. How to find the lists that matter and pitch their authors with evidence, not payments.
Reviews and directories for Indian businesses
Which Indian and global directories and review sites matter for AI answers, how to set them up well, what IS 19000:2022 says, and why you never buy reviews.
Technical GEO setup: crawlers, llms.txt, schema and rendering
robots.txt rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, plus llms.txt, JSON-LD, server rendering and sitemaps.
GEO for Indian businesses: languages, cities and local sources
How GEO works for businesses selling in India: city-level buyer questions, Indian languages, local directories and publications, and rupee pricing.
A 90-day GEO playbook, week by week
A practical 13-week GEO plan for small teams: set up measurement, fix technical basics, publish answer-first pages, do honest outreach, and test what worked.
Glossary
The words, in plain English.
44 GEO and measurement terms, from AI Overviews to zero-click, each with a short definition and a link to the guide that covers it.
- Grounding
- Basing an AI answer on documents fetched for the question, such as live search results, instead of only on training data.
- Mention rate
- The share of checks in which an AI app names your brand, or a known alias, in its answer.
- Wilson interval
- A way to compute a confidence interval for a rate that behaves well with small samples and with rates near 0% or 100%.
- llms.txt
- A proposed markdown file at a site's root that gives language models a short guide and key links. Optional, and not required by the major AI apps.
- Entity sentence
- One plain sentence stating who you are, what you sell and who it is for, used consistently across your site and profiles.
Put it into practice
See what AI apps say about you.
Enter your website. We ask real buyer questions on AI apps, with live search on, and show you whether you are named.