Research
First edition in progressIndia AI Citation Index
Which websites do AI engines trust when Indians ask what to buy? We are building the first public answer. It is not published yet, and we will not show numbers until the data is ready.
What it will measure
The sources behind the answers.
When a buyer in India asks an AI engine for the best option, the answer leans on a small set of websites. The index will track which ones, and how that changes.
- Which domains the engines cite for Indian commercial questions.
- How that differs by category, such as software, finance, education, health and home services.
- How it differs by city, for questions that name a place.
- How it differs by language, for questions in English, Hindi and other Indian languages.
- How often each engine searches the live web before answering.
- What kind of source wins: brand sites, review sites, directories, communities or media.
How
Same method as the product.
Blind questions that name no brand, live search forced, real answers from the apps buyers use, and every rate shown with a 95% range. The engines covered are ChatGPT, Gemini, Perplexity, Claude, AI Overviews.
Get the first edition
We will send it to you the day it is published.