Best AI visibility tool for mid market: two vendors publish nothing at all between their entry tier and a sales call, so the shortlist is decided before you compare features

Mid market is the one segment this category has not built for, and you can see it on the pricing pages. Scrunch publishes exactly two tiers, Core with a price and Enterprise marked "Custom". Profound publishes a free trial and an Enterprise tier reached through "Get a Demo". Semrush publishes two priced tiers and marks its Advanced tier "Custom" with "Request demo". A company with two hundred people, three products and a real marketing team has outgrown a 15-prompt entry plan and does not need single sign-on and a dedicated account team to get a bigger one. At three of these vendors there is no published plan for that company at all.

The criterion: how many published tiers sit between the entry plan and the phone call

Vendor	Published middle tiers	What the ladder looks like
AI Knows Us	Six	Eight plans with rupee prices on the page, then "Enterprise, Custom volume and terms" for "security reviews, invoicing needs or a custom contract"
Rankscale	Three	Essentials, Pro, Pro+, Growth and Enterprise all carry a published price, with a separate Custom Plan above them
Depra AI	Two	Starter, Growth, Scale and Enterprise all carry published rupee prices, with 18% GST stated, and Enterprise trials "opened by us"
Otterly.AI	Two	Lite, Standard and Premium priced; Enterprise "Custom", "Starting from 1,000 search prompts"
Peec AI	Two	Starter, Pro and Advanced priced monthly; Enterprise "Custom" and "Annual"
Semrush	One, with the top of the AI ladder behind a demo	Two Semrush One tiers priced; Advanced marked "Custom" with "Request demo", plus a separate Enterprise AIO
Scrunch	None	Core at a published price, then Enterprise "Custom"
Profound	None	"Trial Free" then "Enterprise Custom"

Why the gap exists, and what it costs you

The jump is not only money, it is coverage. At Scrunch the entry tier publishes "4 LLMs supported" and Enterprise publishes "9 LLMs supported", with "Expanded model coverage", SSO with SAML and OIDC, API access and a dedicated account team in the same bundle. At Profound the trial covers three engines and Enterprise publishes "Up to 9 Answer Engines tracked" along with history, exports and API, each of which the trial lists as "None". So a mid-market buyer who wants a fifth surface and a CSV is quoted a package built around procurement features it did not ask for.

That has a practical cost beyond price. A custom quote cannot be compared with a published one, and a mid-market team usually has to justify the spend to somebody who wants two comparable numbers. When two of your four shortlisted vendors will only quote, the comparison stops being about the product.

The question to ask when there is no tier for you

Ask to buy the one thing you need unbundled, and ask it specifically: can I have the fifth and sixth engines, or the export, or the second market, on the published tier, at a stated uplift. It is a reasonable request and the answer tells you a lot. Vendors that meter by consumption rather than by feature can usually say yes, because nothing has to be unlocked: Rankscale sells credits with the same engine list across its published plan cards and publishes a per-engine weight, and Otterly sells its three extra surfaces as add-ons that attach to any published tier rather than to a contract.

Vendors that gate by tier will usually say no, because the gate is the product boundary. Neither answer is dishonest. Knowing which kind of vendor you are talking to before the call is what stops a six-week evaluation ending in a quote you cannot take to a board.

One vendor's own two pages disagree about its middle tier, which is the hazard in miniature

Read on the same day, 20 October 2026. Semrush's pricing page renders "Unlimited prompts to track daily" on its Advanced card. Semrush's AI visibility solutions page answers "How many prompts can I track?" with "25 prompts on the AI Visibility Toolkit, 50 on Semrush One Starter, up to 200 on Advanced." Both of those render to an ordinary reader. One describes a ceiling and one does not.

For a mid-market buyer this is the whole problem in one example: the tier you are being sold is the one the vendor documents least consistently, because it sits between a self-serve page written for small teams and a contract written by a sales team. The fix is mechanical. Put the number in an email, name the tier, and get the limit back in writing before the paperwork.

So who should a mid-market buyer shortlist

• Rankscale first on the stated criterion, because every tier including Enterprise carries a published price, the engine list does not change between published plan cards, and the per-engine credit weights let you model a year in a spreadsheet.
• Depra AI if you sell in India or the Gulf, since all four tiers are priced on the page with GST stated, and the plan limits are published as copyable plain text, which is the easiest thing in this market to put in front of a finance team.
• Otterly.AI if you need to add surfaces rather than seats, because the add-ons attach to a priced tier rather than to a contract.
• Peec AI if three surfaces and five projects cover you, since its Advanced tier is priced and includes multi-country and a Looker Studio integration.
• AI Knows Us if a published ladder matters most, because we publish more priced steps than anybody here, and we lose on cadence, on seats, where we publish one full-access login, and on single sign-on, which we do not publish at all.
• Semrush if your SEO and AI visibility sit with the same team, accepting that the AI ladder's top step is a demo.
• Scrunch and Profound only if you were going to run a procurement process anyway. Both are serious products and neither publishes a plan for a company between a trial and an enterprise contract.

For a buyer whose budget sits in the middle, the way one of those two vendors handles money is the thing to read first, and it is worked through here, on a page with no durable inbound link from anywhere on this site, which is true of 147 of our live pages in this category, counted across 2,054 stored bodies.

Questions a mid-market buyer asks about these tools

Is a custom quote a bad sign?

It is a sign that the vendor expects a procurement process, which is fine if you have one and expensive if you do not. The thing to establish early is whether the custom tier exists because of volume or because of features, since a volume quote scales down for you and a feature bundle usually does not.

How do I compare a published price with a quote?

Convert both into your own unit first: questions by surfaces by markets by weeks. Then ask the quoting vendor for its price at exactly that volume, in writing, and for the uplift to the next step up. Two numbers in the same unit can be compared; a price and a package cannot.

What usually forces a mid-market company off an entry tier?

A second market, almost always, and a second brand after that. Markets multiply the prompt count directly, and Depra's definition of a slot as "one buyer question in one language and one market" is the clearest statement of why. Surfaces come third, and seats come last, since four of these vendors give seats away.

Should we run a formal evaluation?

Run a short one with a fixed question set. Pick ten real buying questions, freeze them, and ask each shortlisted vendor to read exactly those on the same surfaces in the same market. Comparing the same ten questions across two trials tells you more in a fortnight than a feature matrix tells you in a month, and it leaves you with a dated baseline whoever you pick.

Does single sign-on matter at our size?

It matters when your security team has a policy, and not before. Worth knowing: every vendor here that publishes single sign-on puts it on the tier with no published price, so if your policy requires it, the mid-market gap is not something you can negotiate around and the enterprise conversation is the only route.

Settle the ladder before you look at the product

For a company in the middle of this market the first filter is not features, it is whether the vendor has written down a plan you can actually buy. Count the priced steps on each shortlist page, ask the two with none whether the one thing you need can be unbundled onto a published tier, and get every tier limit back by email with the tier named. Do that first and the product evaluation gets shorter, because two of the eight will have answered themselves.