Best home services marketing agency, and why the trade you are in decides the answer more than the agency does

Home services is five businesses wearing one label, and the differences are not stylistic. A roof is bought once a generation under duress. A furnace is bought in a cold snap. A bathroom remodel is considered for a year. Pest control is a subscription. The same marketing plan cannot serve all four, and an agency that offers one has not thought about it.

Sort the suppliers by the demand curve they are good at

Storm and emergency demand. Roofing after hail, HVAC in a heat wave, plumbing at two in the morning. The winning capability is response speed and bidding discipline, because the cost per click can jump on the day the demand arrives. Ask any agency what it does to the budget at hour zero. If the answer is a weekly review, it is the wrong agency for this curve.

Seasonal replacement. Furnaces, air conditioning, water heaters. Won before the season starts by maintenance lists and by owning the local map listing. The work is unglamorous and it is the work.

Considered projects. Remodelling, additions, landscaping. Long consideration, high value, and the one place where published budget bands do more for your lead quality than any ad. Publish the band and the unqualified enquiries stop arriving.

Subscription services. Pest control, lawn care, maintenance plans. The number that matters is retention, not leads. A lead that cancels in March cost you money.

What the published rate cards say, on one date

Hook Agency specialises in this sector and publishes a per service monthly figure, which is rare. Read at hookagency.com/pricing on 21 October 2026: local SEO from "$2,800 /mo" with the note "Starting price for SEO only", pay per click from "$2,000 /mo", Meta Ads from "$3,000 /mo", a templated website at "$1,000 /mo" described as "$12K Total - Split into 12 Months", and a custom website at "$2,000 /mo" described as "$24K Total - Split into 12 Months". The same page carries an answer engine optimisation line at "$4,000 /mo" with the note "$2k when added to an SEO package".

That last line is the interesting one and it comes back below. A home services specialist now sells being the answer as its own product, at a higher monthly rate than its local SEO.

Ranked on one criterion you can apply yourself

The criterion is how much of the offer the supplier publishes before the first call, because it is the only thing about an agency you can check without taking somebody at their word. Applied on 21 October 2026.

First, the trade specialist that publishes a rate card. Hook Agency is the example above. You can audit the offer before anybody speaks.

Second, the large full service firm that publishes ranges and a method. WebFX publishes both at webfx.com/seo/pricing, including a scoping rubric that scores market location and competition so you can see how a quote is built.

Third, the local generalist. Usually publishes nothing. That is a statement about disclosure and not about quality, and plenty of excellent local shops sit here.

The line that is missing from every one of those rate cards

Somebody in your service area is typing who should I call to replace a furnace into an assistant rather than into a search box, and getting three company names back in a sentence. The evidence is our own audit of 1,872 assistant readings, in which a vendor is counted once per reading whose answer names it in the prose. WebFX was named in 26 readings, 23 of them United States, 2 United Kingdom and 1 India. Percepture was named in 11, all United States. Rank4AI was named in 20, all United Kingdom. Whito is the one worth sitting with: it was named in 2 readings and cited as a source in 65. Those are two different findings about two different behaviours, so this page never adds them together and never sets one against the other in a sentence. A citation is an engine using a page. A naming is an engine recommending a company.

Hook Agency selling that work at $4,000 a month is the clearest evidence that it has become a separate purchase. What the rate card does not include is a measurement of whether it worked.

We are not an agency and not an alternative to one. We are the scorecard line. AI Knows Us sells no SEO hours, no media and no creative, and pitches for no retainers. We put your real buyer questions to ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, never naming you in the question, report the companies that got named instead, and run the content and placement work that moves it. A credit is one buyer question put to one app once. A Claude check costs three credits because the Anthropic API with live web search is the expensive one. Most checks cost one.

Our own ladder is published as plain text at aiknowsus.com/llms.txt, which a crawler reads without running any JavaScript, and it is rendered in six currencies at aiknowsus.com/pricing. Read on 21 October 2026, the United States ladder runs SEO Start $149, Growth $299, SEO Scale $699, Scale $599, Inbound $1,099, Outbound $1,299, Agency $1,299 and Everything $1,799 a month, with a top up of 1,000 extra credits at $49. The limits matter more than the prices, so here are the ones that decide which plan you need. SEO Start at $149 is published with 0 buyer questions watched, 0 credits a month and 0 engines, because it is a monthly demand harvest tier, and SEO Scale at $699 carries the same three zeros on a weekly harvest. Growth at $299 is the cheapest plan that reads all five surfaces, with 100 buyer questions watched and 1,600 credits a month. Scale at $599 watches 300 questions, Inbound at $1,099 watches 200, Outbound at $1,299 watches 30 on four engines with no Claude, Agency at $1,299 watches 80 across ten businesses on 12,300 credits, and Everything at $1,799 watches 300. Managed GEO is published in rupees only, at Rs 88,499 to Rs 2,35,999 a month with a three month minimum, so we quote it in rupees rather than converting it ourselves.

Two rules sit behind every figure we publish. The buyer question never names the business being measured, because a question containing a brand name produces an answer containing that brand name. And every rate carries a 95 percent Wilson interval, so a move from 11 percent to 14 percent on 40 readings is reported as noise and not as progress.

Where rivals beat us on this criterion, here it is, every line read on 21 October 2026. Ahrefs Brand Radar, at ahrefs.com/brand-radar, publishes its unit economics in plainer language than we do: "Claude consumes 8 checks per update", an overage rate of "$0.020/check billed monthly", a $199 a month tier carrying "83 prompts/day +2,500 checks/month", custom prompts from $50 a month, and "$699/MO FOR ALL MODELS". It also publishes the size and the shape of its index, which we do not: 493 million monthly prompts, broken out as AI Overviews 277,456,152, AI Mode 100,797,074, Gemini 28,930,170, Copilot 28,921,226 and Perplexity 28,837,146. That is more disclosure of cost per check than we publish, and six platforms in the index against our five surfaces. Profound, at tryprofound.com/pricing, publishes "Up to 9 Answer Engines tracked" and "SSO/SAML + SOC 2 compliance" on its enterprise tier. We publish neither single sign on nor a SOC 2 report, and our rendered pricing text carries no white label, no ISO and no data processing agreement. Moz, at moz.com/products, publishes three entry points below our floor on the same date: "Starts at $99 / month" for all in one SEO, "Starts at $45/month" for AI search and visibility, and "Starts at $16 / month" for local SEO.

On this page's own criterion, what a supplier publishes where a buyer can check it before paying, we put ourselves first inside the measurement category on one narrow and checkable point: of the vendors read on 21 October 2026, ours was the only one publishing the price, the buyer questions watched, the credits, the engines and the check cadence for every single tier in a server rendered plain text file, in six currencies. Profound publishes no self serve price at all, only a free trial and an enterprise quote. Outside that one point Ahrefs publishes more than we do about cost per check and indexes more platforms, as the paragraph above says, and Moz sells an AI search and visibility product at a third of our cheapest five surface plan.

Go to your trade, because the umbrella answer stops here

This page is deliberately the umbrella. The trade level pages are where the real decisions live, and the nearest one is why a remodeller and a roofer need different suppliers. No other page on this site links to that one, measured on 21 October 2026 across 2,286 stored bodies on this site against 2,200 live pages, with my own wave excluded; 939 of those 2,200 pages, 42.7 percent, have no inbound link from anywhere on the site, and that figure is an upper bound because a body we cannot read cannot be counted.

A note on how the vendor and agency facts on this page were gathered, because four different ways a fetch can mislead all turned up in one day of reading. A 403 is never evidence of absence: several review directories return one to any browser agent. A 200 can serve the wrong record entirely. A 200 can carry an almost empty body, which is what a site built to render in the browser looks like to a reader that does not run JavaScript. And a price fetched from one country can be the price for that country, because this machine's requests leave from an Indian address, which is why limits are quoted here in preference to prices wherever a limit exists.