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Nightwatch SEO tracker: what it does, what the plans include and how to test it

Nightwatch is a rank tracker that checks your keywords every day and also records AI answers, priced by how many keywords you track and not by how many people log in.

Published by AI Knows Us · Updated 13 October 2026

Nightwatch is a rank tracking tool at nightwatch.io. You give it a list of keywords, a website and the locations you care about, and it checks where your pages appear in Google, Bing and other engines each day, then shows the movement over time. According to its own site on 13 October 2026, it also tracks whether your brand is cited in answers from ChatGPT, Claude, Gemini and Perplexity, and it charges by the number of keywords tracked, with every team member included. This page describes what it offers, the plans as they were listed on that date, a way to test it in a fourteen day trial, and what to check in any rank tracker before you commit.

The facts below are taken from the vendor's own home page and pricing page, read on 13 October 2026. Plans and prices change, so confirm them on the Nightwatch pricing page before you decide.

What a rank tracker does

A rank tracker answers one question: for the searches that matter to my business, where does my page show up, and is that getting better or worse? It checks a set list of keywords on a schedule, in a stated country and city, on a stated device, and stores the result. The value comes from the history. A single check tells you little. A line over three months shows whether your content work, a site change or an algorithm update moved anything. Our page on keyword rank tracking explains what a position really measures now and how to build a ranking report, and how SERP trackers work covers what to record besides position.

What Nightwatch says it offers

  • Daily tracking of keywords in any location or language, across Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps.
  • AI tracking of prompts, covering ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, with a record of whether you are cited.
  • Reporting that can be white labelled for clients, plus a Looker Studio connection.
  • Keyword research, a site audit and a content writing tool included on every plan.
  • Stored result pages. The vendor says each check keeps the raw page returned by the search engine, so a reported position can be traced back to what was served. That is its description of its own method, and a trial will show you how it looks in practice.

The plans as listed on 13 October 2026

PlanMonthly priceKeywordsAI promptsWebsites
StarterEUR 79500505
ProfessionalEUR 1592,50015025
AgencyEUR 3997,500500100
EnterpriseCustom20,000 and aboveUnlimitedUnlimited

Nightwatch lists a fourteen day free trial, no credit card needed to start, and no fees per user seat. A yearly payment is listed at a 20 percent reduction, described as two months free. The Professional plan adds white label reports, API access and unlimited user seats, and the Agency plan adds a dedicated account manager and priority support, according to the pricing page. Prices are shown in euros, so check tax and exchange rate on your own invoice.

Which plan fits which job

  • A single site or a small business: the first plan has room for several hundred keywords, which covers a service business with a few dozen products or locations.
  • A growing team or an in house marketer with several brands: the second plan's website allowance matters more than the keyword count.
  • An agency: count the keywords across every client, then the white label and API features. The per seat pricing helps if many people need a login.

A fourteen day test plan

  1. Day 1. Add your site and a list of 50 to 100 keywords, from the ones you already track or from Search Console. Include branded, service and question phrases.
  2. Day 1. Set the location to where your customers are, at city level if it is a local business.
  3. Day 2. Compare the positions it reports with a manual check in a private browser window for five keywords. They will not match exactly, since results vary by person, but they should be close.
  4. Day 3. Add two competitors and see whether the comparison view answers the question you care about.
  5. Day 5. Build the report you would send a client or a manager. Check how long it takes and whether the layout is usable.
  6. Day 7. Add 20 prompts that a buyer might ask an assistant about your field, and review which ones cite you.
  7. Day 10. Look at the history. Is the daily line smooth and does it match what you expected?
  8. Day 14. Decide on the plan size from the keywords you actually used, then cancel or continue before the trial ends.

What to check in any rank tracker

CheckWhy it matters
Location precisionRankings differ by city. A tool that only tracks at country level hides local movement
Update frequencyDaily data lets you see the effect of a change in days, not weeks
Mobile and desktopPositions differ by device, and most traffic is on a phone
Export and APIYou should be able to take your history with you
Result featuresIt should show maps, snippets and AI Overviews and not just blue links
Cost at your scalePrice your real keyword list, not the headline number

If you are comparing tools in the wider category, see Semrush alternatives, picked by the job you use it for.

Questions about the Nightwatch SEO tracker

What is Nightwatch used for?

It is used to track keyword positions in search engines over time, to compare against competitors, to build client reports and, according to its site, to see whether a brand is cited in AI assistant answers.

Does Nightwatch have a free trial?

Its pricing page lists a fourteen day free trial with no credit card required to start, as read on 13 October 2026.

How much does Nightwatch cost?

On 13 October 2026 the listed plans were EUR 79, EUR 159 and EUR 399 per month, with a custom plan above that. Check the pricing page for the current figures.

Does Nightwatch charge per user?

No. The pricing page states that plans charge for keywords tracked and include the whole team without per seat fees.

Can Nightwatch track ChatGPT and Perplexity?

Its site lists ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews as supported platforms for prompt tracking.

Tracking a position and tracking an answer

A rank tracker is built on a ranked list, where your page sits at number three or number nine and the number can be compared from day to day. An assistant's answer has no such list. It is a paragraph that names a few businesses, the names change from one question to the next, and what matters is whether you are in the paragraph and which sources it read to put you there. Nightwatch now lists prompt tracking beside its rank tracking for that reason. AI Knows Us is built for that second job alone: it asks the assistants the questions buyers ask in your category and records which businesses they name and which pages they cite, so you can pair it with any rank tracker and see both sides of one customer search.

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