Otterly alternatives for a small team or on a budget: it is the vendor assistants place first most often, and its entry tier carries the smallest prompt allowance in this set
In the 60 numbered shortlists that name Otterly it holds first place 30 times, the highest rate here, while Otterly Lite publishes 15 search prompts against Scrunch Core's 125.
Published by AI Knows Us · Updated 21 October 2026
Two facts about Otterly sit awkwardly together and a small team should know both before it switches. The first: across our 1,260 standing assistant readings, Otterly is the vendor the engines put at the top most reliably. Of the 60 numbered shortlists that name it, Otterly occupies first place in 30, a rate of one in two. Peec manages 20 of its 60 and Profound 10 of its 56. The second: read on 21 October 2026, Otterly Lite publishes 15 search prompts, which is the smallest allowance on any entry tier in this category, against Peec Starter's 50 and Scrunch Core's 125.
So the most recommended tool in this set has the tightest entry plan in it, and whether that matters is pure arithmetic rather than opinion. Fifteen questions is enough if you sell one thing in one market. It runs out the first time somebody asks for a second product line. We sell a tracker here, so our own entry terms are in the table with everybody else's, including the two lines where we come last.
Why the engines like Otterly, as far as the data can say
Our dataset is 1,260 readings from ChatGPT and Gemini across the United States, the United Kingdom and India. 718 of them name at least one tracked vendor, counted once per reading in which the name appears in the answer prose. Otterly is named in 215 of those 718, 29.9%, which puts it third behind Semrush and Ahrefs and first among the specialists.
What is more useful than the share is the position. A vendor can be named often and placed fourth. Otterly is named often and placed first.
| vendor | numbered shortlists naming it | of those, first place | rate |
|---|---|---|---|
| Otterly | 60 | 30 | 1 in 2 |
| Peec | 60 | 20 | 1 in 3 |
| Profound | 56 | 10 | about 1 in 6 |
| Depra | 6 | 5 | 5 in 6, on a very small base |
| Rankscale | 5 | 3 | 3 in 5, on a very small base |
| Scrunch | 6 | 1 | 1 in 6, on a very small base |
Two of those rows have a base small enough that one reading moves them a lot, and they are marked rather than quietly averaged in. Our own name appeared in none of the 1,260, which is why this page counts rather than quotes.
Narrowing to the small team and money framings makes the base smaller again and the picture holds: of the 7 readings naming Otterly in a question about a small business, startup or solo operator, all 3 that produced a shortlist put Otterly first. Of the 19 naming it in a question about price or budget, 8 produced a shortlist and Otterly took 3 of them.
The criterion: what the entry tier buys, in questions and in surfaces
One criterion: on the cheapest plan you can buy without a call, how many questions can you watch, how many engines do those questions reach, and how many seats can read the result. Read 21 October 2026, two agents each, bodies saved.
| entry plan, read 21 Oct 2026 | questions you can watch | engines those questions reach | seats |
|---|---|---|---|
| Otterly.AI Lite | 15 search prompts | 4 included, with Claude, Gemini and Google AI Mode as paid add ons | unlimited team members |
| Scrunch Core | 125 unique prompts, capped at 5,000 responses a month | 4: ChatGPT, Perplexity, Google AI Overviews, Copilot | 5 user licences |
| Peec AI Starter | 50 prompts | 3 models, chosen by you | unlimited users |
| Depra AI Starter | 16 prompt slots, capped at 1,600 checks a month | 4 on every plan, with the rest as Enterprise add ons | not stated on the pricing page |
| Rankscale, lowest monthly plan | unlimited search terms, metered by 1,200 credits a month | its full published list on every plan | team workspaces with no per seat charge |
| AI Knows Us, ours | published per plan as watched buyer questions | all 5 surfaces we name, with Claude on the plans that carry it | one login with full access, plus an export |
On that criterion Rankscale is first, and the reason is that it is the only entry plan here that refuses to cap the thing a small team keeps wanting more of. Search terms are unlimited and the meter is credits, so a small team can watch forty questions occasionally rather than fifteen questions daily, which is usually the better trade when you are starting. Scrunch Core is first on raw prompt count at 125.
We lose two columns in that table and both are worth stating plainly. Our published cadence is weekly where Otterly, Peec, Depra and Scrunch publish daily on the plan you can start on. And on seats we are the outlier in this category: three of the five vendors above publish unlimited users or no per seat charge, and every plan of ours publishes one login with full access and an exportable tracking log for the rest of the team. For a four person marketing team that wants four people looking at a dashboard, those vendors are ahead of us.
The sum to run before you move
Fifteen prompts on Otterly Lite is not fifteen readings. It is fifteen questions multiplied by four included engines, collected daily, which is roughly 1,800 answers a month before a single add on. Add Gemini and Claude and the surface count rises and so does the add on line, per workspace. Scrunch Core's 125 prompts look eight times larger and are capped at 5,000 responses a month, which is 125 questions on four engines about ten times a month rather than daily. The limit that binds is whichever of the two numbers you reach first, and vendors in this set publish the pair in different orders on purpose.
So the comparison is one multiplication done the same way on every page: questions, times engines, times readings a month. The entry tiers that hand out the seats a freelancer does not need works the same sum for a one person business, and that page is one of the 1,068 of ours, 53.7% of the 1,987 in our inventory, that no stored body on this site links to.
Which alternative fits which small team problem
- Fifteen questions is not enough. Scrunch Core publishes 125 unique prompts and Peec Starter 50. Rankscale publishes unlimited search terms metered by credits, which suits a team whose question list grows unevenly.
- You need Gemini without an add on. Rankscale includes it on every plan and Peec lets you pick it as one of your three models on Starter. Depra includes it on all four plans. Otterly sells it as an add on and Scrunch Core does not carry it.
- Four people need to see the dashboard. Otterly publishes unlimited team members on every tier including the cheapest, which is the strongest seat line on any entry plan here, and it is a genuine reason to stay rather than switch.
- You want to know the bill before you commit. Depra AI publishes four prices, every limit behind them and the date it last updated the page, which no other vendor in this set does.
Questions a small team asks about Otterly and its rivals
How many prompts does Otterly Lite include?
15 search prompts, tracked daily, across four included engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Its second tier publishes 100 prompts and its third 400, and extra blocks of 100 can be added on the second tier up.
Does Otterly Lite include Gemini or Claude?
Neither. Its pricing page names Claude, Google AI Mode and Gemini as extra add ons on every one of its four tiers, including Enterprise. Ask for the add on cost per workspace before you compare it with a vendor that includes those surfaces.
What does Otterly give a small team that the others do not?
Unlimited team members on the cheapest plan, plus unlimited brands and competitors, unlimited countries and languages, and 1,000 GEO audits a month on Lite. The constraint is the prompt count, and almost nothing else on that plan is counted.
Why did otterly.ai refuse to load when I checked it?
It answered HTTP 403 to a Chrome on Windows agent and HTTP 200 with the full pricing table to a Safari on macOS agent, on the same minute from the same network, and it did the same thing today. A 403 from one browser is a reason to try another rather than a finding about the vendor, and every Otterly figure on this page comes from the 200.
Is the most recommended tool the right one for fifteen questions?
It is the one the assistants put first in 30 of the 60 shortlists that mention it, and it is also the tightest entry plan in this set. Both of those are true at once, so run the multiplication above on your own question list and let the number decide rather than the ranking.