Sign inStart free

Profound vs Scrunch AI: the assistants rarely name these two together, and their entry doors are built for different jobs

Of 227 readings that named either, only 13 named both. Read on 20 October 2026, one sells an agent experience platform and the other sells answer engine analytics.

Published by AI Knows Us · Updated 20 October 2026

Choose Scrunch AI if the work includes changing what an AI agent reads on your own site, because its product list names agent pages, agent traffic and site optimisation alongside monitoring, and its entry tier publishes both a prompt count and a monthly response count. Choose Profound if the work is analytics on what answer engines already say, because its enterprise tier publishes nine named engines, all time history and CSV, JSON and API access. These are not the same purchase, and our own readings suggest the assistants have noticed.

The measurement that makes this pair unusual

On 16 October 2026 we put 630 buying questions to ChatGPT and Gemini across the United States, the United Kingdom and India, took 1,260 readings and saved the answer text. Counting one naming per reading, Profound appeared in 219 readings and Scrunch AI in 21.

227 readings named at least one of the two. Only 13 named both. 206 named Profound without Scrunch and 8 named Scrunch without Profound. Compare that with Profound and Otterly.AI, which the same run put in the same answer 119 times. An assistant that reaches for Profound almost never reaches for Scrunch in the same breath.

That is a fact about what gets repeated online, not a verdict on either product, and the gap in raw mentions between 219 and 21 is large enough that it says more about publishing volume than about capability. It is still useful to a buyer: if your own research has been done by asking an assistant, you have probably not been shown Scrunch, and the reason to look at it is on its own product pages rather than in any answer you have read.

The criterion this page uses

We make a competing product and we have run no test of either of these, so nothing here is scored. What is readable without a login, dateable and repeatable by you is each company's own entry tier: what it lets you evaluate, in which units, on which engines, before anybody signs anything. On this pair that is the sharpest available comparison, because both companies sell mainly to enterprises and both publish exactly one door you can walk through unaided.

The two entry doors, read 20 October 2026

FieldScrunch AI, Core tierProfound, Trial
Cost to startA seven day free trial on a published tierFree, seven days
Prompt allowance125 unique prompts50 unique prompts
Answer allowance stated separatelyYes: 5,000 responses a monthNo. Stated as daily for seven days
Engines on the entry tierFour: ChatGPT, Perplexity, Google AI Overviews and CopilotThree: ChatGPT, Gemini and Google AI Overviews
Engines on the top tierNine: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and GrokNine: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search
Site work included at entryFive site audits a monthNone listed. Agent analytics tracks AI sourced traffic across unlimited domains
Seats at entryFive user licences, one brand workspaceUnlimited seats
Exports and API at entryAPI access and integrations listed against enterpriseExports, API and history all listed as none

Neither company's figures are reprinted here. We record what sets a tier and send you to the vendor's page for the money, because a restated price goes stale into a false claim about somebody else's business.

The two product shapes, in each company's own words

Scrunch's own navigation splits its toolset into agent experience, which it names as agent pages, agent traffic and site optimisation, and monitoring and insights, which it names as monitoring and citations, insights and shopping. Its enterprise tier lists an agent experience platform as a line item. So part of what it sells is the delivery side: what an AI agent fetches from your site and what it finds when it gets there.

Profound's platform list reads monitor, answer engine insights, prompt volumes, shopping, agent analytics, AI marketer, agents and context manager. Its enterprise tier lists prompt volumes as a searches allowance and agent analytics across unlimited domains with integrations named for Akamai, AWS, Cloudflare, Fastly, Netlify, Vercel, WordPress, Google Analytics and Google Cloud Platform. So part of what it sells is the attribution side: which AI traffic reached you and from where.

If your site already serves clean content to crawlers, the delivery half of Scrunch matters less. If you have never checked, that is worth settling first, and the 26 robots files we read and counted rule by rule shows how often the policy file and the server disagree.

Who each one suits

  • You own the website and the content plan. Scrunch's entry tier includes five site audits a month and its product list names the agent side explicitly. That pairs with work you can actually do.
  • You need attribution for AI sourced traffic. Profound publishes agent analytics on both tiers with a named CDN and hosting integration list, which is the part most monitoring tools do not have.
  • Five people need logins on day one. Scrunch's Core tier publishes five user licences. Profound publishes unlimited seats on both tiers.
  • You want a response count, not a prompt count. Scrunch is the one of the pair that publishes both: 125 unique prompts and 5,000 responses a month on the same tier. That pairing is the clearest statement of size either document makes.
  • You run several brands. Scrunch's Core tier publishes one brand workspace and its enterprise tier a custom number. Ask what the second workspace costs before you buy the first.

What to ask both of them

Take the same four questions to each call. Which engines are included in the tier you are quoting, named one by one. How many responses a month, not prompts. What a repeat of one prompt on one engine consumes. And will you hand over the answer text, in a file, for a week of readings. Scrunch publishes a response figure on its entry tier, so ask Profound for the equivalent number in writing, and ask Scrunch what the figure becomes when the engine count goes from four to nine.

Questions buyers ask when choosing between Profound and Scrunch AI

Why do assistants mention Profound so much more often?

Our run counted 219 readings naming Profound and 21 naming Scrunch, and both counts track how much of the web repeats a name rather than how good a product is. Our own name appeared in zero of the same 1,260 readings while we were building the measurement, which is the clearest illustration available of what that count does and does not mean.

Do I need both?

Few teams do. The question that decides it is whether your problem is finding out what AI answers say or changing what AI agents read on your site. Buy for the half you cannot already do in house, and run the other half manually for a quarter before spending on it.

Which has broader engine coverage?

On the documents we read on 20 October 2026, both top tiers enumerate nine engines, and the nine are not the same nine. Scrunch's list includes Meta AI and Grok. Profound's includes DeepSeek and Exa Search. Both include ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overviews and Copilot. Match the list against the surfaces your own buyers open.

Why does this page not compare their prices?

This site records prices and does not restate them, competitors included. Both companies publish figures on their own pages, and those pages are current in a way a copy on ours would not stay.

Is Scrunch too small to shortlist?

Mention frequency in an AI answer is a poor proxy for size, and its own pricing page publishes more about the size of its entry tier than most documents in this category do. Judge it on the response count, the engine list and the site audit allowance, which are all on the page.

The sentence that sorts these two

One of them publishes a number for how many AI answers a month you get on the tier anybody can buy, and the other publishes a named list of the places AI traffic arrives from. Decide which of those two facts you are missing, and the shortlist writes itself. We measure the first half for a living and publish the counts behind it, including the run in which our own name appeared zero times.

Read next

Simon-Kucher pricing strategy, what the firm publishes about its own method and what a Singapore buyer should ask before briefing itThe firm publishes its approach, its scale and four named service lines, and publishes no fee, so the useful work before any call is reading what it claims and deciding which decision you are buying.International pricing strategies for a Singapore company, and the corridor that stops one market undercutting anotherA converted home price is the one answer that is almost always wrong, so set a price per market and keep the gaps narrower than the cost of moving a unit between them.Premium pricing strategy for a Singapore business, and the fence that makes the higher number holdCharging permanently more than the credible alternatives works when the buyer can name what the extra money buys, and the published Singapore writing ladder shows exactly how that is built.Red Antler publishes no price, so here is what its own site does publish and how to cost the same scope from SingaporeRead on 29 October 2026, three pages of redantler.com carry a complete deliverable list, three business stages and not one figure about what any of it costs.Hiring a full service content agency, the five stages a retainer has to cover and the two handoffs where the money leaksMost content retainers buy production and quietly leave strategy and distribution with you, so price the stages rather than the word count.Hiring a branding agency for a Singapore financial services firm, and the three registers to search before you fall in love with a nameIdentity work for a licensed firm starts with a clearance search rather than a mood board, and two of the three registers are free to read in a browser today.

Or browse the whole archive.

See what AI says about you.

The first scan is free, it needs no account, and it asks the questions your buyers ask.

Free. No card. We ask 5 real buyer questions on 2 AI apps.

Already sure you want this? Start free. No card needed, and the free plan stays free. Pay only when you want the work done. Or talk to a person if you have a question first. Or read how we fix what it finds.