Semrush Guru: what the plan was, what the pricing page shows now, and how to pick the equivalent
The tier people still ask for by name, the limits it carried, and how the current line up maps onto it.
Published by AI Knows Us · Updated 12 October 2026
Guru is the name of a Semrush subscription tier that sat above the Pro plan and below Business, and it is the name most older SEO advice uses when it says "you will need the mid plan". On the Semrush SEO and AI Search pricing page, checked on 9 October 2026, the plans on sale are Free, SEO at $139 a month, Starter at $199, Pro+ at $299 and Advanced at $549, with Enterprise quoted individually and annual billing advertised as saving up to 17 percent. Guru is not one of the tiers on that tab. If you are on a Guru subscription or following a guide that assumes one, the tier that matches the job Guru was sold for, a consultant or small agency running several client sites, is Pro+.
What Guru was, in Semrush's own words
Semrush's own help and FAQ copy still carries the older plan names in places. In that copy, the Pro plan is described as the basic subscription and the Guru plan as the most popular choice for small and medium businesses and growing agencies, with the recommendation that a freelancer, blogger or in house marketer on a limited budget takes Pro, while a professional SEO consultant or an agency with numerous clients takes Guru. The same copy sets the daily cap on Analytics report requests at 10 on a free account, 3,000 on Pro, 5,000 on Guru and 10,000 on Business.
That is the useful part of the history. Guru was never a different product. It was the same platform with more projects, more tracked keywords, more daily requests, and a handful of features that the entry tier left out, historical data and content tools among them. Every question of the form "do I need Guru?" was really a question about limits.
The tiers on sale now, checked 9 October 2026
| Plan | Monthly | Billed annually | Websites to monitor | Keywords tracked daily |
|---|---|---|---|---|
| Free | $0 | n/a | 1 demo project | 10 reports per day across the main tools |
| SEO | $139 | $117.33 a month | 5 | 500 |
| Starter | $199 | $165.17 a month | 5 | 500 |
| Pro+ | $299 | $248.17 a month | 15 | 1,500 |
| Advanced | $549 | $455.67 a month | 40 | 5,000 |
Figures and plan names in this category move, so read the table as a dated snapshot and open the Semrush pricing page before you commit. Our full breakdown of Semrush pricing covers the add ons and the limits in more detail.
Mapping a Guru job onto a current tier
Pick the tier by the three limits that actually bite, in this order.
- Projects, meaning websites you monitor. This is the limit an agency hits first. Five covers a small client list. Fifteen covers a working one. Forty covers a busy agency with room to grow.
- Keywords tracked daily. Count the queries you will act on, not every phrase you can think of. Most in house teams act on well under five hundred. An agency splitting fifteen hundred across fifteen clients has about a hundred each, which is a real tracking list.
- Seats. Additional users are listed as an add on starting at $45 a month. Count the people who need their own login before you choose the tier, because shared credentials break reporting and usually breach the terms of service too.
Mapped onto the old names: a Pro sized workload now lands on SEO or Starter, a Guru sized workload lands on Pro+, and a Business sized workload lands on Advanced or an Enterprise conversation.
The features that used to be the reason to go up a tier
Guru carried three things people went up for, and all three are worth checking against the current tier list before you pick.
- Historical data. Being able to look back at a domain's positions and traffic estimate in a past month. On the current tabs this appears from Pro+ upwards.
- Content tools. Content optimisation and keyword cannibalisation analysis, also listed from Pro+.
- Multi location and device tracking. Tracking the same keyword in several cities or on mobile separately, again listed from Pro+.
There is also a newer reason to look at the tier list that did not exist when Guru was the mid plan. The SEO and AI Search tab now publishes prompt tracking limits alongside the keyword limits, listed as 50 prompts a day on Starter, 100 on Pro+ and 200 on Advanced, plus AI visibility reporting. If assistants are part of what you report on, that number belongs in the comparison next to the keyword count.
If you are still on a Guru subscription
Three practical steps, in order.
- Write down your real usage first. Open your projects list and your tracked keyword count and note the numbers. Most people discover they are paying for roughly three times the limits they use.
- Compare against the tier that matches those numbers, not the one with the closest name. Plan names changed; your workload did not.
- Check the add ons separately. Seats, lead generation and reporting are priced on top, which is why two teams on the same named plan pay different totals. Decide what you need before the renewal date rather than after it.
Semrush's own pricing page states that you can cancel, downgrade or upgrade at any time unless you have custom terms and a signed agreement, so a tier decision is reversible for most accounts.
Reading older advice that mentions Guru
Guides written around the Pro, Guru and Business names are still useful for everything except the plan column. The tool workflow, the report order and the interpretation of the numbers have not changed. When a guide says "this needs Guru", read it as "this needs the mid tier", then check the current tier list for the specific limit involved. For the tools themselves, see our pages on the five Semrush keyword tools and the five reports in the order that makes them useful.
This page covers the Guru plan name and how to choose the equivalent today. For the complete current price list and the add ons, see the pricing breakdown linked above. For whether the platform is the right purchase at all, see our page on picking a Semrush alternative by the one job you use it for.
Questions buyers ask about Semrush Guru
Is the Semrush Guru plan still available?
On the SEO and AI Search pricing tab, checked on 9 October 2026, the tiers listed are Free, SEO, Starter, Pro+, Advanced and Enterprise. Guru does not appear among them, although the name still shows up in older help and FAQ copy. Existing subscribers on legacy plans should check their own billing page, which shows the plan their account is actually on.
What is the difference between Semrush Pro and Guru?
In the plan generation that used those names, the difference was limits plus three feature groups: historical data, content tools, and multi location tracking. Pro was positioned for a freelancer, blogger or in house marketer, and Guru for a consultant or an agency with several clients. Today the same step up appears between the lower tiers and Pro+.
Which current plan replaces Guru?
Pro+ is the closest match by job. It lists 15 websites to monitor and 1,500 keywords tracked daily, plus historical data, content optimisation, cannibalisation analysis and multi location tracking, which is the feature set people went up to Guru for.
Can I get the Guru features without the Guru price?
Partly, and it is worth knowing which parts. Your own measured query, click and position data is free in Google Search Console, and it is the one dataset no subscription can replace. Position tracking for a small list can be run on a lower tier. Historical competitor data and bulk analysis are the parts the paid tiers genuinely add. Price the subscription against the jobs only it can do, and run the rest free.
Does the plan name matter for the quality of the data?
No. Every tier reads the same index. The tier decides how much of it you can pull, how many sites you can monitor, how many keywords update daily and which feature modules are switched on. Buy the limits you will use.
The number the tier list does not include
There is one question a plan comparison cannot settle, because it is not a limit. When a buyer asks an assistant for the best option in your category, does the answer name you? That is generated per prompt rather than ranked in a list, so it needs its own prompt set, its own schedule and a record of which sources each answer drew from. AI Knows Us measures exactly that and runs a free scan without an account at aiknowsus.com, which is a sensible thing to check before you decide how much tracking capacity you are buying.