Sendinblue is Brevo now, and its Singapore dollar prices are published only in the document it wrote for machines

The pricing page a buyer loads carries 1,521 words and not one currency symbol, while brevo.com/pricing.md gives a full Singapore dollar ladder from Starter at S$10 to Professional at S$729, read 29 October 2026.

Published by AI Knows Us · Updated 29 October 2026

If you are searching for Sendinblue pricing, the product is called Brevo and has been for some time, so the pricing you want is Brevo pricing. The useful part of the answer is where the figures are. Brevo's human pricing page, fetched on 29 October 2026, returns HTTP 200 and 638,940 bytes, of which 1,521 words are visible text, and it contains no currency symbol at all. The plan cards print the words "per month" with nothing in front of them, because the figures load after the page does.

Near the bottom of that same page is one sentence that solves it, and it is not addressed to you. It reads "Are you an LLM agent? Check out our Markdown pricing", and links to brevo.com/pricing.md. That document carries a complete Singapore dollar price list. A Singapore buyer gets the clearest version of Brevo's pricing by reading the file Brevo wrote for machines.

The Singapore dollar ladder, as Brevo's own document gives it

From brevo.com/pricing.md, read on 29 October 2026. The document states its own reading rule, which matters here: "monthly prices are monthly charges. Yearly prices are annual totals for annual billing, not monthly equivalents."

PlanMonthlyYearly total
FreeIncludedIncluded
StarterS$10.00S$108.00
StandardS$22.00S$238.00
ProfessionalS$729.00S$7,868.00
EnterpriseCustom, contact salesCustom, contact sales

The document says "the API exposes a 10% yearly discount for the Starter, Standard, and Professional categories where applicable", and the arithmetic matches. Starter at S$10 a month is S$120 over twelve months against a yearly total of S$108. Standard is S$264 against S$238. Professional is S$8,748 against S$7,868.

Two definitions from the same document stop the Professional figure being misread. Brevo states that "the Professional price is the entry price, i.e. the base plan price plus the first Recurring email credits tier", which for Professional is one to 150,000 emails a month. The Singapore detail section prices that first credit tier at S$218 a month, so the S$729 entry price carries the sending allowance inside it rather than sitting beside it.

The Singapore price list is not a conversion of the dollar one

The same document publishes base prices in seventeen currencies, Singapore dollars among them, alongside US dollars, euros, pounds, rupees, ringgit, yen and others. Set the Singapore rows beside the US rows and they are plainly three different decisions rather than one exchange rate.

PlanUS dollarsSingapore dollarsRatio
Starter9.0010.00about 1.11
Standard18.0022.00about 1.22
Professional499.00729.00about 1.46

Both columns were read from one document on one day, so the three ratios cannot all be the same currency conversion. Treat the Singapore list as its own price list, which is what it is, and judge it on what it buys rather than against the dollar figure you may have seen quoted in an American review.

What sets the bill is emails sent, not contacts stored

This is the structural thing to understand before comparing Brevo with anything else. The plan price is a base, and the sending allowance moves in steps above it. In Singapore dollars, from the same document, the Starter recurring email credits run as follows.

Emails a monthStarter, monthlyStandard, monthly
Up to 5,000IncludedIncluded
5,001 to 10,000S$10.00S$20.00
10,001 to 15,000S$20.00S$38.00
15,001 to 20,000S$31.00S$58.00
20,001 to 30,000S$41.00S$69.00
50,001 to 60,000S$67.00S$108.00
80,001 to 100,000S$92.00S$166.00

Contacts are capped rather than charged, and the caps move with the sending tier. Brevo's document gives Starter at the 5,000 email tier a 500 contact limit, 1,500 at 10,000 emails, 2,500 at 15,000 emails, and 500,000 contacts once you are on the 20,000 to 100,000 email tiers. Standard follows the same shape up to 500,000 emails. Professional is given a 2,000,000 contact limit across all tiers.

So the question that sets your Brevo bill is how many emails you send a month, not how big your list is, and a large dormant list is cheap here in a way it is not everywhere. If you are comparing platforms on list size, our page on what an email platform really costs at 1,000, 10,000 and 50,000 contacts works the same question across the category, and the free tiers are compared in free and cheapest email marketing platforms compared.

The add-ons, in Singapore dollars

The add-on tables are where a monthly figure quietly doubles, so these are worth reading before you sign. All read 29 October 2026 from the Singapore section of the same document.

  • Extra marketing seats. One seat is included. Seats two to ten are S$13.00 a month, or S$140.00 a year.
  • Removing the Brevo logo. On Starter it is S$13.00 a month or S$140.40 a year. On Standard the same add-on is listed at zero with one included, so the logo line is a Starter cost rather than a Brevo cost.
  • Landing pages. One is included on Standard. Two to six are S$29.00 a month, seven to eleven S$58.00, twelve to sixteen S$87.00.
  • Web push notifications. Five hundred are included, then it steps, S$13.00 to 10,000, S$26.00 to 20,000, S$132.00 to 100,000, and on up to S$1,320.00 at a million.
  • Sales seats. Two products appear, listed at S$42.00 a month for the essential seat and S$86.00 a month for the advanced seat.
  • Multi language pack. S$291.00 a month, or S$3,486.00 a year.

The seat limits are published separately and they are hard ceilings rather than prices. Brevo's document gives marketing Starter a minimum and maximum of one seat, marketing Business one to three, and marketing Pro ten. Sales seats run one to one, one to five and one to fifty on the same three tiers. If you need four people in a marketing account, the plan is the constraint, not the seat price.

What the machine document says about itself

Read the header before you trust the tables, because Brevo tells you exactly what you are holding. The document describes itself as a "machine-readable pricing reference generated from the Brevo pricing API", names the API endpoint it was built from, links the human pricing page, and prints "generated on 2026-09-29". Its maintenance note reads "this document should be regenerated whenever the pricing API changes. Do not edit individual prices manually."

So there are two Brevo prices in circulation. The human page loads live figures from the API when a browser runs its scripts, and the machine document is a snapshot with a date on it. On 29 October 2026 that snapshot was a month old. Nothing about that makes the figures wrong, and it does make the date part of the quote. Every number on this page is dated twice over, once by the generation date Brevo printed and once by the day we read it.

One thing the document does not state is whether the Singapore figures are shown before or after tax. Check the tax line at checkout rather than assuming either way, because that is a question about your own company's registration as much as about Brevo.

How much Singapore searches for this

Google Keyword Planner, queried for Singapore as geo 2702 and read for this plan on 26 October 2026, puts the group containing "pricing sendinblue" at 10 searches a month. That is the group maximum rather than a sum of phrasings, and 10 a month is the floor Keyword Planner reports for Singapore.

A handful of searches a month under the old product name is exactly what a rename looks like three years on. The people still typing Sendinblue are either returning to a tool they used before or reading older advice, and both deserve to land on the current name and the current Singapore figures rather than on a page that repeats a price from the old brand.

Questions a Singapore buyer asks about Sendinblue and Brevo pricing

Is Sendinblue the same product as Brevo

Yes. The brand is Brevo, the pricing lives at brevo.com/pricing, and the plan names a buyer meets now are Free, Starter, Standard, Professional and Enterprise. Any Sendinblue price list you find elsewhere predates the rename, so check it against the current document.

Why does the pricing page show no prices

Because the figures are fetched after the page loads. Measured on 29 October 2026, the served page carries 1,521 visible words, the word pricing five times, and no currency symbol anywhere. The plan cards show "per month" and a loading state. The figures are real, they are just not in the document a crawler or a text reader gets.

Where can I see Brevo prices in Singapore dollars

In brevo.com/pricing.md, which lists seventeen currencies including Singapore dollars and gives Starter at S$10 a month, Standard at S$22 and Professional at S$729, with yearly totals of S$108, S$238 and S$7,868. Those were the figures on 29 October 2026 in a document Brevo generated on 29 September 2026.

Does Brevo charge per contact

No. The paid plans price sending, in steps, and cap contacts by tier. That is why a Singapore business with a long but quiet list often pays less here than on a platform that bills per stored contact, and why a business that sends daily can pay more.

What is actually free on the Free plan

Brevo's own FAQ states that no credit card is needed to sign up, that "all Brevo plans give you access to transactional email features, including RESTful APIs, SMTP, outbound webhooks, unlimited log retention", and that once an account is approved for sending you "can start sending up to 300 emails per day". The Singapore add-on table for the Free plan prices extra seats at S$13 a month, so the free plan is one seat with a daily send cap.

A pricing page written for machines, and the answer nobody wrote for you

There is something worth noticing in what Brevo has done here. It decided that software reading its pricing page was important enough to deserve its own document, with a canonical source, a generation date and a maintenance rule, while the page its human buyers load leaves the figures to a script. Whatever you think of that order of priorities, it is a decision about being read correctly by machines, and almost nobody in Singapore has made it yet. The same machines are already answering "which email platform should a Singapore company use" without asking any vendor's permission, and the answer names some products and not others. AI Knows Us exists to show a business what those answers say about it and which pages they were built from, which is the part of this subject no pricing table covers.

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