Clutch company profiles: the free basic listing, what verification means, and how to record current pricing yourself

Clutch lets a company create a basic profile at no cost, and it sells paid and verified tiers on top of that, and the price of those tiers is exactly the kind of figure that should never be copied from an article. A price is a fact only with the currency, the billing basis, the region and the date you read it on the official page. We have not made that dated check as of 29 September 2026, so this page prints no figure for any tier. What it does is separate the free basic profile from the paid and verified tiers as concepts, tell you which page to read and what to record, set out the eleven fields that make your price record reusable next quarter, and print the dated evidence we hold about what assistants do with undated prices, which comes from legal research software sold in India.

The answer, first

Five statements.

A basic profile and a verified profile are different products. One is a page with your details on it. The other involves the platform checking something and displaying that it has been checked. What is checked, by whom, and what the display says are all defined by the platform and stated on its own pages.

We print no tier price. Not in dollars, not converted into rupees, not as a range. The reason is on the record: on 17 September 2026 two clawlaw.in comparison pages stated competitors' prices with no link, no date and no source. Claude checked the figures independently and they were correct, and it still treated the pages as advocacy and used official sources instead, because at read time it had no way to know. Correct and undated was not enough. It would not be enough here either.

The page to read is the platform's own pricing or "for companies" page, plus its help material on verification. Read it, record the eleven fields below, save a copy, and write the date beside the figure. Then you own a price record that can be checked and compared next quarter.

Verification is a claim about evidence, so record what evidence it required. The useful thing to note is not the badge, it is the list of documents or checks the platform asked for, because that tells you what the badge means to a buyer who asks.

A profile is a buyer facing asset with an unmeasured effect on AI answers. Ours is measured for one sector only, and the number is below, with its denominator.

How it was measured

One. The dated pricing record, eleven fields, one row per tier.

• Tier name exactly as printed on the page.
• The figure exactly as printed, with no rounding and no conversion.
• The currency.
• The unit the figure applies to: per company, per location, per profile.
• The billing basis: monthly, annual, annual paid monthly.
• Whether tax treatment is stated, and what it says.
• Minimum term or commitment.
• What the tier includes, listed as the page lists it.
• What it excludes, or what is only in a higher tier.
• The full URL and the region setting you used.
• The date and time you read it, plus a saved copy of the page.

If you publish any of this internally, publish the whole row. A figure separated from its unit and its billing basis is the most commonly misquoted thing in software buying.

Two. The verification record, six fields. What the platform states it verifies. What evidence it asked you for. Who performed the check, as stated. What the badge or label says on the public profile. How long the verification is stated to last. The date you read all of that, with the URL.

Three. The consistency check across every public page about your company. Your own site, this profile, any other directory, any app store listing, any partner page. One sheet, one owner per row, one recheck date. The reason is dated: on 6 August 2026 ChatGPT found that the clawlaw.in website and its app store listing carried different plan names and different prices for the same product, and it said so inside its answer. A buyer reading two of your pages believes the cheaper one.

Four. The crawler readability check on your own key facts. Fetch your own pricing and service pages without running scripts, and read what comes back. On 6 August 2026 the clawlaw.in pricing page rendered prices only after scripts ran, so a crawler received no prices at all and the prices the assistants quoted came from an app store listing. Claude's run recorded it, and it can be checked from outside.

Five. The blind measurement, if the profile is partly a visibility purchase. Freeze 20 to 100 buyer questions in a versioned, dated file. Your brand name appears in none of them. Ask each question three times per assistant, on the same day, and keep every answer. Then print the arithmetic on the page: 25 questions times 3 repetitions times 3 assistants is 225 answers, so 9 answers naming you is 9 of 225 on the named dates. Log ten fields per answer: question text, file version, assistant, timestamp, country and language setting, signed in or out, whether your name appeared, whether a URL on your domain was cited, whether the directory profile was cited, and the saved answer text.

Six. Any claim about searching is logged as a claim. In the aiknowsus.com audit of September 2026, Perplexity withdrew its own earlier statement when asked how many of the questions it had actually searched for, saying it could not honestly substantiate the claim that it had run a live search for each one, and in another batch that its claim to have searched all five was not adequately supported. Three separate batches produced that retraction, so a search count is a claim until the interface shows you the searches.

And the blind rule, with the measurement behind it. On 27 July 2026 the same 78 questions were run twice on the same day for clawlaw.in. The branded wrapper returned the company first on almost every question. The blind run put it second by breadth and absent from the litigation due diligence questions it most wanted to win. The branded run was discarded, because the only thing it had measured was our own prompt.

What the numbers were

Dated price checks of this platform's tiers completed by us: zero, as of 29 September 2026. No tier price appears on this page.

Verified profiles we have purchased and measured: zero. So there is no before and after result here about what verification did, and there will not be one until we run it and publish the rows.

The nearest real fraction we hold, with its sector named. 0 of 6: across six questions in the clawlaw.in programme on 17 September 2026, no third party review or directory source made it into any answer at all, in Claude's run, and one well known review site that did appear in the raw results was discarded because the list it offered was of American products and so was not an answer to an India question. Legal research software sold in India. Six questions, one day, one sector. It is not a rate for directories and it must not be moved on to another sector's page.

Three dated pricing results, all checkable from outside.

• 17 September 2026, Claude: correct but unsourced competitor prices on two comparison pages were treated as advocacy, and official sources were used instead.
• 6 August 2026, ChatGPT: two of the company's own public price lists disagreed, and the assistant said so in its answer.
• 17 September 2026, Claude: two enterprise vendors were ranked above clawlaw.in on a coverage question, with the assistant stating that its ordering reflected price transparency and source authority rather than product quality.

The third one is the argument for publishing your own prices with dates, on a page you control, whatever you decide about a directory tier.

What this cannot tell you

• It cannot tell you what a tier costs. Only the official page can, on the day you read it, in your region.
• It cannot tell you whether verification is worth the money. We have not bought it and have not measured it, and an opinion dressed as a finding is the thing this batch exists to avoid.
• Our 0 of 6 is legal technology in India, measured on 17 September 2026. It is the nearest real fraction we hold and it is not evidence about agency or services directories in any market.
• A profile is not under your control. Category names, comparison sets and display can change without notice, which is the argument for holding the same facts on your own site.
• A blind study measures your question set on your dates. Repetition is the only thing that shows movement.
• Nothing here promises a position in an AI answer.

Sources and change log

Sources. The eleven field price record, the six field verification record and the blind protocol are ours. The dated results come from the clawlaw.in programme, in Tier_1/GEO_BASELINE_RESULTS_2026-07-27.md and Tier_1/claude_response_17_09_audit.md, and from the aiknowsus.com audit of September 2026 across 24 batches and 72 conversations. The pricing page reading, the app store contradiction and the unsourced pricing finding all concern public pages and are checkable from outside. No price from any platform appears here, and no platform's documentation is paraphrased here.

Change log. 29 September 2026, first publication, stating that no dated tier price check exists. When one is made, this section will carry one row per tier with all eleven fields, and the previous rows will be kept beneath the new ones so the page holds a price history rather than a snapshot. Corrections are noted here rather than made silently.

Common questions

Is the free basic profile enough?

It gives you a public page carrying your facts, which is the main thing a directory does for you. Whether a paid tier adds enough traffic or trust in your category is a question about that platform's audience, which the platform measures and we do not. Decide it against your own numbers, not against an article's.

What does verified actually mean to a buyer?

Only what the platform says it checked. That is why the verification record above asks you to write down the evidence requested and the wording on the public badge. If you cannot explain in one sentence what was checked, the badge will not help you in a meeting.

Why will you not just name the price when it is on a public page?

Because our page would carry it without a date after the platform changes it, and then we would be the source of a wrong number about somebody else's business. On 17 September 2026 correct but undated prices on our own client's comparison pages were still discounted as advocacy by Claude. An undated price costs credibility even when it is right.

Do reviews on a directory profile help us get cited?

We have no measurement that says yes. In the one sector we measured, no third party review or directory source reached any answer across six questions on 17 September 2026 in Claude's run. Collect reviews because buyers read them, and measure the AI effect separately, blind, with dates.

How often should we recheck the profile?

Quarterly, alongside every other public page in your consistency sheet, and immediately after any change to your own pricing. The failure mode is not a missing profile, it is a profile that contradicts your website.

Can we ask an assistant what the current tier prices are?

You can, and you should then check every figure against the official page before you rely on it. Record the assistant's answer as a claim with its date. In our September 2026 audit the assistant withdrew its own claim to have searched, in three separate batches.

What to do first

Open the platform's own pricing page for your region today and fill in the eleven fields for each tier, with a saved copy of the page. Then list every public place your company's price and service description appear, put one owner against each row, and fix the first contradiction you find. The contradiction is worth more of your afternoon than the tier decision.