Moz pricing plans tier by tier, and the quota buried in the comparison table that moves most buyers up a tier

Moz Pro is published in three self serve tiers plus an entry plan and an enterprise quote. Read from moz.com/products/pro/pricing on 28 October 2026: Standard is USD 99 a month, or USD 79 a month paid yearly, billed as USD 950 for the first year. Medium is USD 179 a month, or USD 143 a month paid yearly, billed as USD 1,719 for the first year. Large is USD 299 a month, or USD 239 a month paid yearly, billed as USD 2,868 for the first year. Below all three sits a line most comparisons miss: "Our entry-level plan is available for $49/month. This option is designed specifically for individuals managing a single website." Enterprise is quoted rather than published.

The monthly price is not what decides which of those you need. Two quotas do, and only one of them is printed on the plan card. Standard includes 300 tracked keywords a month, which the card shows, and 150 keyword queries a month, which only appears further down in the plan comparison table. A keyword query is a lookup. One hundred and fifty of them is five a day. For anybody doing research rather than monitoring, that is the figure that makes the USD 99 plan the wrong plan, and it is the single most useful thing on this page.

The three published tiers, as read on 28 October 2026

Two add on prices are published beside that table and they are the ones to know before you commit to a tier, because they let you buy a single missing thing rather than a whole upgrade: additional AI visibility dashboards at USD 20 each, and additional tracked prompts at USD 50 per 100 prompts. The table carries the note "Overages not included", so settle what happens when a quota runs out before you plan around the quota.

The yearly discount is stated plainly: "We offer a 20% discount on your Moz Pro base plan when you pay yearly." Cancellation is equally plain: "You may cancel your Moz Pro subscription or change plans at any time, no questions asked." There is no student discount, and a free Moz Community account is offered instead, giving limited access to MozBar, Keyword Explorer and Link Explorer.

One figure on that page does not agree with itself, and it is recorded as read

The crawl allowance is published twice in two different units. The plan cards read 400K pages crawled per month on Standard, 2M on Medium and 5M on Large. The comparison table beneath them reads Pages Crawled per week at 100,000, 500,000 and 1,250,000. Those are close to each other once you multiply by about four and a third, and they are not the same statement. If crawl volume is the thing that decides your tier, ask Moz which unit the contract is written in rather than taking either number from the page. The same page's navigation carries a similar small disagreement about index size, describing the Moz API as an "index of over 44 trillion links" and Link Explorer as "over 40 trillion links". Neither is reported here as the figure; both are reported as what the page said on the day.

The method note, because this page is harder to read than it should be

Anybody checking these figures themselves will hit the same obstacle we did, so here is what happened. On 28 October 2026 the short path at moz.com/pricing returned HTTP 403 carrying a Cloudflare interstitial reading "We're verifying you are human". The product level path at moz.com/products/pro/pricing returned HTTP 200 and the full price table. The same path with a trailing slash returned 403 again. Several other Moz paths returned the same challenge.

Two rules follow and both are worth more than the prices. Read the body rather than the status: a 403 carrying a human verification page is a bot challenge, not a refusal, and the figures exist on a path that does serve. And do not conclude a page is gone because a path failed. Any Moz document we could not load is unread as at that date rather than absent, which is a different and much weaker claim.

Which tier you actually need, decided on the quotas rather than the price

Work it from the job rather than the budget, and the three tiers separate cleanly.

• Monitoring one site you own. The entry plan at USD 49 a month, described as designed for individuals managing a single website, is the honest answer, and Standard's three tracked sites are two more than you need.
• Monitoring up to three sites, with light research. Standard at USD 99 a month, or USD 79 paid yearly. The constraint to accept going in is 150 keyword queries a month and 50 domain overviews. That supports a monthly review, not a research project.
• Doing keyword and competitor research as a regular task. Medium at USD 179 a month, and the reason is 5,000 keyword queries a month against Standard's 150. That is a thirty three times jump in the one quota that research consumes, for 1.8 times the price. If your work is research, Medium is the cheapest tier rather than the second cheapest.
• Agency or multi brand reporting. Medium is the first tier with branded reports and report templates, and the first with a daily rank checker allowance at 200 queries. If you send reports to clients, that is the floor, not Standard.
• Large, at USD 299, earns its money on backlinks. Backlink queries go from 20,000 to 70,000 a month and link tracking doubles. If link research rather than keyword research is your bottleneck, that is the step.

A short arithmetic worth doing before you pick: a year of Standard at the yearly rate is USD 950, and a year of Medium is USD 1,719. The gap is USD 769. If the Standard quota means you cannot do the research you bought the tool for, the cheaper plan has cost you USD 950 and produced monitoring you could largely get from free sources.

Two things this price does not include, and one of them matters in Singapore

Moz Local and the Moz API are sold separately from Moz Pro, with their own ladders. That separation matters more here than elsewhere, because Moz Local's own pricing page names its availability as three countries and Singapore is not among them. A Singapore business comparing Moz plans should read those two products as a separate purchase decision, and our page on what Moz Local and the Moz API cost, and the Moz product a Singapore business cannot buy carries those ladders and the country list. STAT, the enterprise rank tracking product, is priced separately again and quoted rather than published.

What the Pro subscription buys you, as against what the scores mean, is a different question from the price, and the metrics are the part people misuse. Domain Authority, Page Authority, Spam Score and Brand Authority are Moz's own models rather than anything Google produces, which makes them good for comparing two sites on one scale and poor as targets. Our page on what sits inside Moz Pro and what its metrics actually measure sets out which jobs it is the wrong tool for.

Questions about Moz Pro plans and prices

What is the cheapest Moz plan?

USD 49 a month, described on Moz's own pricing page on 28 October 2026 as an entry level plan designed specifically for individuals managing a single website. It is mentioned in a short paragraph beneath the three plan cards rather than shown as a card, so it is easy to miss when comparing Moz against another suite. The cheapest carded tier is Standard at USD 99 a month, or USD 79 a month paid yearly.

Is paying yearly worth it?

The page states a 20 per cent discount on the base plan for yearly payment, which it prints as savings of USD 238, USD 429 and USD 720 a year on the three tiers. Against that, the page also states you may change plans at any time. So the yearly commitment buys a fifth off and costs you the flexibility to drop a tier mid year, which is the trade rather than a trick.

Why would I need Medium rather than Standard?

One quota, in most cases. Standard includes 150 keyword queries a month and Medium includes 5,000. If your work is looking keywords up, Standard runs out in the first week. Medium is also the first tier with branded reports, report templates and a daily rank checker allowance, which makes it the floor for anybody reporting to clients.

Does Moz Pro include AI answer tracking?

All three published tiers list AI visibility dashboards and tracked prompts, with GPT, Gemini and Google AI Mode named as the tracked models, at 150 prompts on Standard, 300 on Medium and 600 on Large, with weekly prompt tracking frequency. Extra prompts are published at USD 50 per 100 and extra dashboards at USD 20 each. Note which engines are named: three, with Perplexity and Claude not among them on the page we read.

Will a Singapore business be billed in Singapore dollars?

Every figure on Moz's pricing page is marked USD. Nothing we read offered a Singapore dollar option, so budget the card conversion. Whether the 9 per cent GST lands on the vendor invoice or through reverse charge depends on your own registration status rather than on Moz's checkout, so settle that before the first renewal.

Is there a free version?

There is a free Moz Community account, which the page describes as giving limited access to MozBar, Keyword Explorer and Link Explorer for backlink research, and a free trial of the paid product. The free account is a limited lookup of the paid tools rather than a smaller version of the subscription, which is the normal shape in this category and is enough to decide whether the index suits your market.

The quota no suite sells by the hundred

Look at what every number on this page meters: keywords tracked, keyword queries, pages crawled, backlink queries, domain overviews, prompts tracked. That last one is new and it is the interesting one, because Moz has started charging for exactly the thing a Singapore buyer increasingly wants to know, at USD 50 per 100 prompts on three named engines. The question behind it is whether an assistant names your business when somebody asks for a supplier in your category here, and the answer differs across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, which is five surfaces rather than three. If that is the number you came to Moz's pricing page for, a dated reading across all five, with the sources each answer leaned on shown, is available at aiknowsus.com without a card, and it is worth running before you choose a prompt quota.