Squarespace Email Campaigns pricing, the ten send tiers it publishes, and why the figure itself is not in the document

Squarespace Email Campaigns is priced on one unit, and the unit is total email sends per month. Read on 31 October 2026, squarespace.com/email-marketing publishes ten tiers of that unit, from "Send up to 500 emails each month" to "Send up to 500,000 emails each month", with a billing toggle marked "Pay annually (save up to 30%)" and "Pay monthly", and the price unit shown as a figure per month. The page carried no price figures in the response we read. Squarespace's own billing support article does not carry any either, and says instead "For current pricing by billing plan, visit our Email Campaigns page and click Pricing." So the ladder is published and the figure sits behind a region aware panel, which is the single most important thing to know before you budget for this product.

The ten tiers, as published

• Send up to 500 emails each month
• Send up to 5,000 emails each month
• Send up to 10,000 emails each month
• Send up to 25,000 emails each month
• Send up to 50,000 emails each month
• Send up to 100,000 emails each month
• Send up to 150,000 emails each month
• Send up to 250,000 emails each month
• Send up to 350,000 emails each month
• Send up to 500,000 emails each month

Read as a ladder, it says something useful about who the product is for. The gap between the first and second rung is a factor of ten, with nothing in between, so a list of 900 subscribers mailed twice a month lands two rungs up from the smallest plan. Above 50,000 the steps get narrow, which is a pricing shape built for businesses that already know their monthly volume to within a few thousand.

Why no dollar figure appears on this page

We read both the marketing page and the support article on 31 October 2026 and neither printed a price. On the main squarespace.com/pricing page the same request returned figures denominated in Indian rupees, because the request came from India and the page renders the ladder for the visitor's region.

That is worth stating plainly rather than guessing around. Any figure we printed here as a United States price would be a conversion from a rupee figure, and a converted price depends on a rate nobody can check later. So this page reports the unit, the tiers and the rules, states that the dollar figure could not be read from here on 31 October 2026, and tells you exactly where it is: the Pricing control on squarespace.com/email-marketing, which will render in your own currency when you open it.

There is a practical lesson in that for anybody comparing software prices. A page that renders its price client side, or per region, will show you a different number from the one a colleague in another country sees, and a crawler that sends no regional signal gets whichever default the site falls back to. When you are building a comparison, open each vendor's page yourself, note the currency it served you, and write the date beside it.

The plan rules that matter more than the tier you pick

All quotations below are from Squarespace's own Email Campaigns billing support article, read on 31 October 2026.

• The smallest tier carries Squarespace branding. "On the 500 email sends plan, you can't remove the 'Powered by Squarespace' text." The article adds that you can remove it on all other plans. For a business sending to customers, that one line often decides the tier rather than the volume does.
• The usage period is always monthly, whatever the billing cycle. "Your usage period resets monthly, based on the start date of your subscription." So an annual commitment does not give you an annual send allowance to spend unevenly, and a seasonal business has to size the plan for its busiest month.
• Hitting the cap stops sending. "After reaching the total email sends per month limit during your usage period, you can't send more campaigns." There is no overage charge described, which is better for a budget and worse on the day it happens.
• You can change plan at any time. "Yes. You can change your billing plan at any time." Upgrades take effect immediately and downgrades at the end of the current cycle.
• Legacy plans are counted differently and cannot be rejoined. Some older plans limit the number of blast campaigns rather than the number of sends, and do not offer automated campaigns. The article notes that once you move to a current plan or cancel, "it's not possible to return to your old plan."
• Building a list is free. "You can build mailing lists, compose drafts, and review past campaigns without an active Email Campaigns subscription", and the Email Campaigns page states you can "Send up to three trial blast campaigns" without a plan.

Working out which tier you actually need

The arithmetic is the part most people get wrong, because the unit counts sends rather than subscribers.

1. Count subscribers, then multiply by sends per month. A list of 4,000 mailed weekly is 16,000 sends a month, which is the 25,000 tier, not the 5,000 one. This is the single most common sizing error on any send metered product.
2. Add automations separately. Welcome sequences and abandoned basket emails fire on behaviour, so their volume rises with traffic rather than with your calendar. Estimate them and leave headroom.
3. Size for the busiest month, not the average. Because the allowance resets monthly and the cap stops the send, the December figure is the one that sets your tier.
4. Subtract the people who will never open. Cleaning a list of long term non openers reduces sends, lowers the tier and raises deliverability at the same time, which is the only change on this list that improves two things at once.

When Squarespace Email Campaigns is the right purchase, and when it is not

It is the right purchase when your site is already on Squarespace and your email needs are newsletters, announcements and a few automations. The value is that the subscriber data, the commerce data and the templates are in one place with nothing to integrate, and for a small business that integration saving is real and recurring.

It becomes the wrong purchase at the point where the email programme is more sophisticated than the website. Segmentation on behavioural conditions, complex multi branch flows, deep product recommendation logic and detailed deliverability tooling are what dedicated platforms sell, and if those are on your list then a built in tool is the cheaper thing that does not do the job. The honest decision rule is the one the tiers imply: if you are reasoning about which of the top four tiers you need, you are probably past the point where a site builder's email tool is the right tool.

If the comparison you are actually running is between the site builders themselves rather than between email tools, the four questions that decide it are in Squarespace or Wix and the one difference that is decisive, and the search controls Squarespace includes without a plugin are set out in the built in controls and the URL mappings tool.

Questions about Email Campaigns pricing

How much does Squarespace Email Campaigns cost?

Squarespace publishes ten send tiers and puts the figure behind a Pricing control on its Email Campaigns page, which renders in the visitor's own currency. We could not read a United States dollar figure from this location on 31 October 2026, so open that control yourself and note the date beside the number you see.

Is Email Campaigns included in a Squarespace website plan?

No. It is a separate subscription with its own tiers and its own billing cycle, and the support article treats it as a distinct plan you can change independently.

Can I try it without paying?

Yes. The Email Campaigns page states you can "Send up to three trial blast campaigns", and the support article confirms you can build mailing lists, compose drafts and review past campaigns without an active subscription.

What counts as an email send?

Each individual delivery. One campaign to 2,000 subscribers is 2,000 sends against the monthly allowance, which is why the subscriber count alone will mislead you about which tier you need.

What happens if I go over the limit?

Sending stops for the rest of the usage period. As published, "After reaching the total email sends per month limit during your usage period, you can't send more campaigns", and the period resets monthly from your subscription start date.

Can I remove the Squarespace branding from my emails?

On every tier except the smallest. The support article states that on the 500 sends plan the "Powered by Squarespace" text cannot be removed, and that it can be removed on all other plans.

Is annual billing worth it?

The page advertises "Pay annually (save up to 30%)", and the thing to check before committing is your busiest month rather than the discount, because the allowance resets monthly regardless of how you pay.

The number that is missing from your own pages too

The reason this page carries a tier ladder and no figure is that the figure was never in the document we read. That is a very ordinary way for a web page to be built and it has a consequence that caught our own site out: when a price is assembled in the browser, or served according to where the visitor appears to be, a system that sends none of those signals gets the fallback or gets nothing. Which means an assistant asked what a product costs can answer from a currency that has nothing to do with the person asking, or decline to answer at all. The fix is not complicated, and it is to put every figure you want quoted into the document itself. We published the counts from our own pricing page after making exactly that change, in the counts our own pricing page now serves a crawler. If you want to know which of your own facts are currently being quoted back to buyers and which are invisible, AI Knows Us reads the answers the assistants give and shows which pages and sources each one was built from.