Which AI visibility tool to buy for a UAE business when the answer has to cover ChatGPT, Gemini, Perplexity and Claude

Only some of the tools in this category put ChatGPT, Gemini, Perplexity and Claude inside one subscription, and the ones that do not sell the missing engines as paid add ons. Read from the vendors' own pricing pages on 31 October 2026: Surfer prices an AI Search Analytics plan at $82 a month billed yearly for 50 prompts tracked across its model set, Peec publishes Starter at $95, Pro at $245 and Advanced at $495 a month, and Otterly publishes Lite at $29, Standard at $189 and Premium at $489 a month with ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot in the base plan and Claude, Gemini and Google AI Mode as separate add ons. On Otterly's Standard plan, adding Claude is $109 a month and adding Gemini is $59, so the four engine answer costs $357 a month rather than $189. That arithmetic, not the headline tier, is what a UAE buyer should compare.

This page is about engine coverage. The currency question, which is the other half of the decision for a UAE buyer, is answered separately in what AI visibility tracking costs a UAE buyer, and the short version is that you will be invoiced in dollars.

What each vendor published on 31 October 2026

Vendor	Published entry price	Top published tier	How the engines are sold
Otterly	$29 a month, Lite, 15 prompts	$489 a month, Premium, 400 prompts	ChatGPT, Google AI Overviews, Perplexity and Copilot in the base plan. Claude at $29, $109 or $439 a month by tier. Gemini and Google AI Mode at $9, $59 or $149 each
Peec	$95 a month, Starter	$495 a month, Advanced, then Enterprise unpriced	Three monthly tiers published, Enterprise by conversation
Surfer	$49 a month billed yearly, Discovery	$299 a month billed yearly, plus a standalone AI Search Analytics plan at $82	The $82 plan tracks 50 prompts simultaneously across all models
Scrunch	$300 a month month to month, or $250 billed annually	$500 a month month to month, or $417 billed annually, then Enterprise unpriced	Two published tiers plus $25 a month per extra seat
Ahrefs	$29 a month, Starter	$1,499 a month, Enterprise, annual commitment	AI prompt checks included at 150, 300 and 600 a month by tier. Brand Radar AI from $199 a month on top, plus prompt packages at $50, $100 and $250
Semrush	$117.33 a month billed annually	$248.17 a month billed annually, then Advanced unpriced	AI visibility features described as included in the plans
Profound	No figure published. A free trial	Enterprise, custom	Agency Growth described in its own FAQ as self serve with 400 credits a month per client workspace. The route to a price is a demo

The pattern worth taking from that table is that the category prices the engine and not only the brand. Two vendors hold the surfaces you most need inside the subscription, two sell the second half of the engine list separately, and one publishes nothing at all. A quote that says four engines for $189 and a quote that says four engines for $357 can be the same vendor on the same day.

The order to decide in, which is not the order the pricing pages suggest

First, write the questions. Not keyphrases, the sentences your buyer types. Fifteen of them is enough to start and it is also Otterly's Lite allowance, which is why the entry tiers in this category cluster around that number. If you cannot write fifteen real buying questions for your own business, no tool will help, and this is the part nobody can sell you.

Second, decide which engines matter to your buyer. For a UAE business selling to consumers, ChatGPT and Google's AI surfaces carry most of it. For a business selling to enterprise technology buyers, Claude matters more than its market share suggests, and Claude is the engine most often priced separately. Decide before you compare tiers, because this decision changes which vendor is cheapest by a factor of two.

Third, count the prompts against the engines. A tier with 100 prompts across four engines is 400 readings a month, and vendors count these differently. Ask each one, in writing, how many answers your subscription reads a month. Two vendors in the table publish that figure and the rest make you derive it.

Fourth, settle the invoice. Every figure above is in dollars from a supplier outside the United Arab Emirates. None of these vendors publishes a dirham price. That changes how your finance team treats the invoice compared with a local supplier's AED bill, and it should be settled before procurement rather than after. Our page on whether a UAE buyer needs a local entity and an AED invoice sets out what genuinely changes.

Can you just check manually instead

For one brand and one question, yes, and you should do it today before you buy anything. Open each engine, type the sentence your buyer types, save the answer with the date. That costs nothing and it answers the only question that matters on day one, which is whether anybody is naming you.

Manual checking stops working at three points, and they arrive quickly. It cannot be repeated identically, so month two is not comparable with month one. It does not record the citation list, which is where the actionable part lives, because the sources behind an answer tell you which pages to write and which hosts to get onto. And it cannot be delegated, so it stops the week you are busy. The honest rule is that manual checking is the right way to decide whether this is a budget line at all, and a tool is what makes the answer comparable month on month.

Where we sit on this criterion, including where we lose

We are in this category, so the criterion applies to us too. On engine coverage we read five surfaces, ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, with four on the lower tiers and all five including Claude above them, and our published plans put the engines inside the price rather than selling them as add ons. On our own pricing page, read on 31 October 2026, Growth is Rs 11,799 or $299 a month for 100 watched buyer questions and 1,600 AI answers a month, and Scale is Rs 35,399 or $599 for 300 questions and 4,667 answers.

Where rivals beat us, plainly. Otterly, Peec, Scrunch, Surfer, Ahrefs and Semrush will all sell you a plan off the page today. We will not: our pricing page has no checkout, and the route is a discovery call or a form that records which plan you want. And our regional table prints dollars, pounds, euros, Australian dollars, Canadian dollars and rupees, with no dirham figure anywhere, which for a UAE buyer is a real deficiency on a page we wrote ourselves. If buying it this afternoon without talking to anybody is your requirement, Otterly's $29 Lite tier is the fastest door in the category and we are not the answer.

What the engines themselves name when a UAE buyer asks this question

On 30 October 2026 we put a 36 batch question set to ChatGPT and Gemini with the United Arab Emirates written into the prompt text, producing 72 blind readings over 216 questions, 102 of them buying questions. The batch carrying this page's questions, whether one tool watches all four engines, which tracking tool is the best one to buy and whether these tools are worth paying for at all, named Profound in both of its readings and named us in neither.

Across the whole run the tool names the engines reached for were Otterly in 8 readings, Profound in 7, Peec in 7, Scrunch in 4, Athena in 1 and Surfer in 1, with Semrush in 13 and Ahrefs in 9 on the broader search questions. We were named in none of the 72. The sources recorded for the tool batch were almost entirely small vendor and directory sites, including progressionagency.com, kime.ai, aeotime.com, geostars.com, askwatch.ai, orvio.ai and rankite.com, with semrush.com the only large name among them. Across all 36 batches the recorded lists hold 385 distinct domains and not one of them is ours. That is our gap rather than the buyer's problem, and it is the reason we publish the figure.

Questions UAE buyers ask about AI visibility monitoring tools

Which engine should a UAE business watch first? ChatGPT, because it is the surface that produces the richest citation list, and Google's AI surfaces second because of how search works here. Our own UAE reading found the two engines are not comparable on sourcing at all, which is set out in do AI assistants prefer UAE suppliers.

Is the cheapest tier enough? For one brand and one market, often yes for the first quarter. Fifteen prompts across four engines gives you a baseline and a direction. What the entry tiers do not give you is seats, API access or the model add ons, and in one case the entry tier excludes the extra prompt pack entirely.

Do any of them bill in dirhams? None of the seven above, on the date we read them. Budget in dollars and ask your finance team about the treatment of a foreign supplier's invoice before you compare it with a local quote.

How many prompts does a UAE business actually need? Start with the fifteen to twenty questions that decide a purchase in your category, in both English and Arabic if your buyers split. Prompt counts grow by market and language faster than they grow by product line.

What should the first month produce? A named list of who gets recommended instead of you, the hosts cited in those answers, and a dated baseline you can re run. If a tool's first month gives you a score and not those three things, you bought a dashboard.

The one check to run before any of these invoices

Before you shortlist a vendor, ask your own buying question of two engines and write down what came back, with the date. If the answer names three competitors and cites four sites you have never heard of, you now know what you are buying and roughly what it is worth to you. We built our own product around publishing exactly that artefact, engine, question, date and denominator, including the readings where we are the ones missing from the answer, and the UAE figure above is the current one. Any vendor on your list should be able to hand you the same thing for your own category before you pay for a year of it.

How we know this

We read the assistants rather than guessing what they do. In our own audit of 1,260 saved answers from ChatGPT and Gemini across the United States, the United Kingdom and India, 82.0% of every citation landed on a site the business itself owned, and review directories took 0.7%. Counted as one domain per reading, 16,516 of 20,143.

That is the whole asymmetry: the pages you own are the pages an assistant quotes back to a buyer. See the dated readings and the method on our proof page.

Find out whether assistants name your business, on your own domain and your own buying questions.

By Aditya Goel, Founder, AI Knows Us. Reviewed 1 November 2026.