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Yoast SEO for Shopify: what the app adds to a store, what Shopify already does free, and how to use the 14 day trial

The features, the price as listed on 21 October 2026, how it differs from the WordPress plugin, and a trial plan that tells you whether it earns its monthly fee.

Published by AI Knows Us · Updated 21 October 2026

Yes, Yoast makes an SEO app for Shopify. Yoast SEO for Shopify is a separate product from the famous WordPress plugin, installed from the Shopify App Store, and it works inside your Shopify admin on products, collections and blog posts. It gives real time SEO and readability feedback while you edit, AI suggestions for titles and meta descriptions, templates that apply SEO rules across a catalogue, automatic product structured data, and llms.txt generation. On 21 October 2026 the Shopify App Store listed it from $19 a month with a 14 day free trial, and Yoast also sells a higher priced AI+ plan. Whether it is worth paying for depends on how much of that work you would otherwise do by hand.

What Shopify already gives you without an app

Before adding any SEO app, know what the platform handles. Shopify's own help center, read on 21 October 2026, says every store automatically generates a sitemap.xml file linking products, collections, pages and blog posts, and updates it when you add content. You can edit the page title and meta description for every product, collection, page and post, and set image alt text, all without an app. Shopify also names page titles, meta descriptions, alt text and body content as the four main places to use keywords.

So an SEO app on Shopify is not about making SEO possible. It is about doing it faster, more consistently across many products, and with guidance for people who are not SEO specialists.

What Yoast SEO for Shopify adds

FeatureWhat it doesWho gains most
Real time SEO and readability analysisColour coded feedback while you edit products, collections and posts, similar to the WordPress pluginTeams writing their own product copy and blog posts
AI title and meta description suggestionsGenerates search and social titles and descriptions for products and collectionsStores with hundreds of products and empty meta fields
SEO templatesApplies title and description patterns across the catalogueLarge catalogues where hand editing does not scale
Structured dataAdds product schema for price, brand and stock status; star ratings when used with a supported reviews appStores whose theme outputs weak or broken product markup
llms.txt generationCreates an llms.txt file describing the store for AI systemsStores wanting different text than Shopify's default llms.txt file
SEO data migrationImports existing SEO data from another SEO app, under Settings, Site settings, SEO data migrationStores switching from another app

The App Store listing names integrations with Judge.me, Loox, Opinew, Langify, Weglot and Semrush. Yoast says the analysis covers more than 20 languages and the app interface is translated into 27.

The template idea is the same one that works on WordPress: set a sensible pattern once and make the per item field the exception. Our page on setting a Yoast meta description template explains the pattern in detail, and it carries over to a Shopify catalogue.

How the Shopify app differs from Yoast for WordPress

  • It is a different product. Advice written about the WordPress plugin, such as settings screens or premium add ons, does not apply directly. Look for Shopify specific help on Yoast's site.
  • There is no free version. The WordPress plugin has a free tier. The Shopify app is paid after the 14 day trial.
  • Billing goes through Shopify. Yoast says you pay with your Shopify payment method, monthly or yearly. It advertises the annual plan as 12 months for the price of 10.
  • The platform limits apply. Shopify sets its own URL structure for products and collections, and no app changes that.

Price, rating and the plans, as listed on 21 October 2026

On the Shopify App Store the app showed a rating of 4.3 from 177 reviews and a launch date of 27 September 2021. The base plan was $19 a month or $190 a year, with a 14 day free trial. Yoast's own page priced it from 19 USD per 30 days excluding VAT. A second plan, Yoast SEO AI+ for Shopify, costs more and adds Yoast's AI Brand Insights, covered at the end of this page. Prices change, so check the App Store listing on the day you install.

Read recent reviews before you install. Reviews dated 22 August 2026 from two stores described an update that wiped theme settings, and Yoast replied that the issue was fixed the same day it was reported. That is a good reminder for any app that touches your theme: duplicate the live theme first, so you can roll back in minutes if something changes.

A 14 day trial plan that gives you a clear answer

  1. Day 1: back up and baseline. Duplicate your live theme. Export a list of products with empty or duplicate meta descriptions. Note your current product rich results in Google Search Console.
  2. Day 1: install and import. If you are coming from another SEO app, run the data migration and spot check ten products.
  3. Days 2 to 4: set templates. Create title and description templates for products and collections, then fix the top 20 revenue products by hand.
  4. Days 2 to 4: check structured data. Test a product page and a collection page in Google's Rich Results Test. Make sure you do not now have two sets of product markup, one from the theme and one from the app.
  5. Days 5 to 10: use the analysis. Write or rewrite five collection descriptions and two blog posts with the feedback on. Judge whether it changes what your team writes.
  6. Days 11 to 14: decide. Check page speed on a product page against the baseline, and ask whether the time saved on metadata and markup is worth the monthly fee.

If you want to compare it with other options first, our comparison of Shopify SEO apps covers what each kind of app changes and which store problems no app fixes.

When Yoast SEO for Shopify is a good fit, and when it is not

A good fit: stores with large catalogues and thin metadata, teams who write their own content and want guidance, stores moving from WordPress who already know the Yoast way of working, and stores whose theme has weak product markup.

Less needed: small stores with a few products and good hand written metadata, stores where a developer already maintains clean structured data in the theme, and stores already paying for another SEO app that does the same jobs. Two SEO apps doing the same thing usually create duplicate markup and extra script weight.

Questions about Yoast SEO for Shopify

Is Yoast SEO available for Shopify?

Yes. Yoast SEO for Shopify is a dedicated app in the Shopify App Store, separate from the WordPress plugin, and it runs inside the Shopify admin.

Is Yoast SEO for Shopify free?

No. It has a 14 day free trial and then a monthly or annual fee. On 21 October 2026 the base plan was listed at $19 a month or $190 a year.

Does Yoast for Shopify add schema markup?

Yes. It adds product structured data for price, brand and stock status, and can show star ratings when used with a supported reviews app. Test your pages after installing so the theme and the app do not both output product markup.

Can I move my SEO data from another app to Yoast?

Yes. Yoast includes an SEO data migration feature under Settings, Site settings, SEO data migration in the app.

Does Yoast for Shopify slow down a store?

Any app that adds code to the storefront can affect speed. Measure a product page before and after installing during the trial and decide on real numbers.

AI visibility on a Shopify store

Yoast now sells AI checks as well as SEO. Its AI+ plan for Shopify adds AI Brand Insights, which Yoast describes as scans showing how ChatGPT, Gemini, Claude and Perplexity describe your brand, with sentiment, competitor benchmarks and the sources cited. Yoast says it is web based, reached through a MyYoast account rather than inside the Shopify app. The question it answers is a good one for any store: when a shopper asks an assistant for the best product in your category, is your store named? AI Knows Us is another way to run that check, and it also covers Google AI Overviews, so it is worth comparing the two on the questions your own shoppers ask before choosing either.

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