Moz alternatives, and the one Moz number you never have to replace to leave

People leaving Moz usually worry about the wrong thing. The score everybody quotes, Domain Authority, is still readable for nothing: moz.com/domain-analysis, read on 29 October 2026, advertises itself as a free Domain Authority checker and offers three free reports a day with no subscription. So if the reason you are hesitating is that your briefs, your link offers and your supplier paperwork are all written in DA, you can keep reading DA and still cancel. What an alternative has to replace is the paid workflow: campaigns, keyword queries at volume, link rows, rank tracking and the reporting around them.

Google Keyword Planner puts this query at 10 searches a month in Singapore, harvested on 26 October 2026 against geo 2702, read as the group maximum. Small volume, late decision, and the cancellation is usually driven by one line on the invoice rather than by the tool being wrong.

What stays free when you go

Four Moz surfaces are free and none of them needs a plan, all read on 29 October 2026.

• Domain Analysis at moz.com/domain-analysis. A free DA and PA report with top pages by links and top linking domains, capped at three reports a day.
• A free backlink checker, which returns inbound links, top linked pages and the follow against nofollow split.
• A free keyword tool returning volume, Keyword Difficulty and suggestions.
• A free Brand Authority checker, which Moz describes as measuring brand strength on a scale of one to 100.

MozBar is also offered free on the same pages, described as showing top SEO metrics as you browse. Three reports a day is enough to vet a link offer, settle an argument about a competitor, or check a prospect before a meeting. It is not enough to run a programme, which is the correct dividing line and it is where the subscription starts earning.

What the paid tiers buy, and what they cost

Moz Pro's own pricing page, read on 29 October 2026, lists three main tiers on annual billing plus an entry plan below them. Standard is 79 US dollars a month paid yearly, invoiced as 950 for the first year, with 2 AI content briefs a month. Medium is 143 a month paid yearly, invoiced as 1,719, with 10 briefs. Large is 239 a month paid yearly, invoiced as 2,868, with 50 briefs. Under them the page says the entry level plan is available at 49 a month and is designed for individuals managing a single website. Add ons are listed at 20 each, and AI prompts at 50 per 100.

The savings lines on the same page quietly disclose the month to month prices, since a yearly invoice of 950 that saves 238 implies 99 a month, 1,719 saving 429 implies 179, and 2,868 saving 720 implies 299. Worth knowing before you ask for a monthly rolling contract and get a number you were not expecting. The full tier by tier detail, including the quota that moves inside the comparison table, is in our Moz pricing page, and what sits inside the product is covered in what Moz Pro contains and what its metrics measure.

Pick the replacement by the job, not by the score

Four jobs sit inside a Moz subscription and almost nobody uses all four. Replace the ones you use.

If link data is the reason you subscribed, read the index you are actually replacing before you compare prices, because the index is the asset and the interface is not. If rank tracking is the only thing you open, cheap rank tracking and the two meters that decide whether it is cheap prices that job on its own.

The scores are not interchangeable, and a contract that names one is a problem

Every vendor publishes a strength score and every one of them is its own model. On 29 October 2026, read from each vendor's own pages:

• Moz Domain Authority runs from 1 to 100, is calculated by a machine learning model over Moz's Link Explorer data, and Moz states plainly that it is not a direct ranking factor and that Google produces none of it. Moz also says the score moves when competitors' scores move or when the model is updated.
• Ahrefs Domain Rating is described as a proprietary Ahrefs metric representing the strength of a site's backlink profile on a logarithmic scale from 0 to 100, site wide, with the exact formula undisclosed.
• Majestic publishes two, Trust Flow and Citation Flow, both scored 0 to 100, both trademarks, with Trust Flow seeded from a manual review of trusted sites and Citation Flow measuring link equity. Majestic says its Flow Metrics use a logarithmic scale.
• Semrush has its own authority metric, and we could not read its definition on 29 October 2026. Three Semrush knowledge base URLs for it returned HTTP 404 with a fully styled page, so no definition from Semrush is quoted here.

The practical consequence is contractual. A link building proposal that says DA 40 or above cannot be satisfied with a Domain Rating of 40, because the two numbers come from different crawls and different models. If you are cancelling Moz and your suppliers write in DA, either keep checking their deliveries against the free three reports a day, or get the acceptance criterion rewritten in the metric you will actually be holding. In Singapore this matters more than it sounds, because the sellers of cheap permanent links quote these scores as the product, which is covered in what Singapore link sellers publish against what Google's own policy says.

A fortnight that settles it

• Open your Moz account and write down the five reports you actually used in the last month. Not the ones you meant to use.
• Price only those. A suite bought for four jobs and used for one is a rank tracker with an expensive wrapper.
• Export everything you will want later. Campaign history and tracked keyword history do not come with you.
• Run the free tier of each candidate against one real question you had this week, and compare the answers rather than the dashboards.
• Check the local line. If any part of what you buy is tied to listings or to a country list, confirm Singapore is on it before you pay, which caught out buyers of one Moz product and is set out in the Moz Local and Moz API page.

Questions buyers ask when they leave Moz

Can I check Domain Authority without paying Moz

Yes. The free Domain Analysis tool on moz.com returns DA and PA, and its page states three free reports a day. A Moz Pro trial is offered for unlimited reports.

Is Domain Rating the same as Domain Authority

No. Both run on a 0 to 100 style scale and both are the vendor's own model over the vendor's own crawl. The numbers are not convertible, and a target written in one cannot be verified in the other.

What is the cheapest route out of Moz Pro

It depends on which of the four jobs you use. Buy the single job at its own price, keep the free DA checks for vetting, and only look at a full suite if you genuinely open three or more of its reports every week.

Will my rankings change if I cancel

No. These are measurement products. Cancelling changes what you can see, not what Google does, which is the one reassuring thing about this decision.

Do any of the alternatives bill in Singapore dollars

None of the figures we read on 29 October 2026 were in Singapore dollars. Budget in the billing currency and keep the conversion rate and date beside any internal approval.

Does Moz offer a free trial

Its pricing and tool pages carry a free trial call to action for Moz Pro, which the Domain Analysis page offers as the route to unlimited reports.

The score nobody in this comparison publishes

Every vendor in this market will sell you a number for how strong your links are, and not one of them tells you whether an assistant recommends you when a buyer in Singapore asks who to hire. Those are different questions with different answers, and the second one is now in front of the first in a lot of purchases. The way to answer it is unglamorous: write down the ten questions your buyers actually ask, put them to the assistants, and count the names that come back. That is what AI Knows Us does, with the pages behind each answer kept beside the count so you can see why a name was chosen. The first run costs nothing and tells you whether you are in the answers at all, which is a cheaper thing to learn than a year of any subscription above.