Peec AI vs Semrush, 50 tracked prompts for 95 dollars against 25 for 99 dollars on an annual commitment

Put the two cheapest AI visibility prices in this pair side by side and the comparison is unusually clean. Read on 31 October 2026, peec.ai/pricing publishes Starter at $95 a month for 50 prompts, 3 active models, 1 project, 1 country and a published 4,500 monthly AI answers, billed monthly. On the same day the AI Visibility tab of www.semrush.com/pricing publishes Base at $99 a month per domain, billed annually, for 25 custom prompts with daily AI rankings, 1 domain for Brand Performance, 300 reports a day and mentions from ChatGPT, Google AI, Gemini and Perplexity.

Four dollars apart, twice the prompts on one side, a twelve month commitment on the other. That is the whole of the entry level decision, and everything else in this comparison is about what happens after the answer arrives.

The two ladders, in each vendor's own published units

Peec AI	Price a month	Semrush	Price a month
Starter, 50 prompts, 3 models, 1 project, 1 country, 4,500 answers	$95	AI Visibility Base, 25 prompts, 1 domain, 300 reports a day	$99 per domain, billed annually
Pro, 150 prompts, 2 projects, 3 countries, 13,500 answers	$245	Starter, 50 prompts daily, 1 domain for AI brand performance, plus 5 websites and 500 keywords	$199, or $165.17 annually
Advanced, 350 prompts, 5 projects, unlimited countries, 31,500 answers, Looker Studio	$495	Pro+, 100 prompts daily, plus 15 websites and 1,500 keywords	$299, or $248.17 annually
Enterprise, unlimited prompts, all models, up to 13 LLM models, API, SSO	Custom, annual	Advanced, unlimited prompts daily, 40 or more websites, 5,000 or more keywords, advanced API	Custom, request demo

Read down the Semrush column and notice what the money is mostly buying. The prompt allowance rises from 25 to 50 to 100, and the websites and keywords rise much faster. The AI prompt figure is one row in an SEO plan. On the Peec side the prompt allowance is the product, and the rows that rise alongside it are projects, countries and the depth of the brand analysis.

What each one records about the answer

This is where the two separate, and Peec publishes several things Semrush does not publish on either pricing tab.

• Objections. Peec defines these as recurring arguments AI raises against your brand, grouped by meaning and traced to the pages behind them, published monthly on Pro and weekly on Advanced.
• Brand attribute scoring. Published as the gap between what AI says you are known for and where you place in the market, with custom attributes you define yourself at Advanced and above.
• Prompts fact checked. 5, 10 and 25 of your tracked prompts checked against 5, 20 and 50 statements you set about your brand.
• An ads library. Published as prompts where AI answers carry a sponsored placement, and which advertisers appear, which is a different question from whether you were named.
• Source classification. Each cited source sorted into a category such as competitor, editorial, reference or user generated, plus a gap analysis of sources that name competitors and not you.
• SKU level shopping. A product catalogue fetched from Shopify or uploaded as a CSV, with visibility, position and win rate per product.

Semrush's published AI visibility set is competitor research, prompt research, an AI visibility overview, 300 reports a day and a site audit for AI readiness, with AI brand sentiment named on its product menu and an AI PR plan sold on a separate tab. That is a narrower answer level product and a much wider platform around it, including keyword research, rank tracking, backlink analysis, market analysis, local SEO and MCP access.

Licensing, which decides more of these purchases than features do

Peec publishes unlimited users on every plan, stated in the page's own opening line as being so the entire marketing team can work together. Semrush publishes Additional Users starting at $45 a month as an add on, alongside a Lead Generation add on at $90 a month, a Base Report at $10 a month and a Pro Report at $20 a month which is where branding and white labelling sit.

For AI visibility specifically that matters more than it does for SEO, because the readers are not only the search team. If brand, PR, product and an agency partner all need to open the same dashboard, Peec's published answer costs nothing extra and Semrush's published answer is $45 a month each. Against that, Semrush will sell you a second named login and Peec's seats are shared account access rather than individually billed identities, so a procurement rule that requires one paid identity per person is a point for Semrush.

The ownership fact worth knowing before an annual commitment

Semrush is now part of Adobe. The headline Adobe Completes Semrush Acquisition sits on investors.semrush.com/news-releases, read on 31 October 2026, next to a release headed Introducing Adobe Brand Visibility, described as bringing Semrush data together with Adobe's agentic tools in one workflow, and a customer FAQ about the acquisition. The AI Visibility Base plan is billed annually, so that is the document to read before signing, in both directions: an Adobe Experience Cloud customer gains a reason to consolidate, and a buyer who avoids suite consolidation gains a reason to look at the specialist.

Which to buy

• AI visibility only, monthly, as many questions as possible. Peec Starter at $95 for 50 prompts, and choose your three active models carefully, because the choice sets the whole multiplier.
• One invoice covering search and AI search. Semrush Starter at $199, which carries the same 50 prompts plus the SEO suite, rather than the $99 standalone plan.
• The engines are repeating something wrong about you. Peec, on fact checking, Objections and brand attribute scoring, all published with per tier allowances.
• More than three AI surfaces without an enterprise contract, at a price you can read today. Semrush, whose Starter and Pro+ plans publish prompts tracked daily without a three model cap. Peec will sell you a fourth model on a monthly plan through its Additional Models add on, and the figure for it was not in the served HTML when we read the page, so the two cannot be compared on price.
• Many readers. Peec, on unlimited users at every tier.

Where our own plan sits against those two prices

We sell in this category. Read on 31 October 2026 our cheapest plan that watches AI apps at all is GEO Growth at $299 a month, or Rs 11,799, for 100 buyer questions, 1,200 scheduled answers and five engines, ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, with Claude included at a published 3 credits a check against 1 for the others. On questions per dollar, Peec Starter beats that comfortably and so does Semrush Starter once you count the SEO suite, and anybody buying purely on that ratio should buy from one of them.

Two published lines separate us and one of them goes the wrong way. Our plans include pages written and published to your own site, 20 a month on Growth and 40 on Scale, which neither vendor here sells at any tier. Our seats line is a hard limit rather than a trade off: Logins included, 1, full access, where Peec publishes unlimited users and Semrush sells extra ones. If more than one person must log in with their own account, we are not the answer and Peec is the cheaper of the two that are.

If the Peec half of this is where an agency decision is heading, our page on Peec AI alternatives for agencies works through how it prices client work.

Questions about Peec AI and Semrush prompt allowances

Is the Semrush AI Visibility plan really billed annually

Its own tab publishes $99 a month per domain with billed annually printed beside the figure. The SEO and AI Search ladder publishes a monthly and an annual column, with annual stated as saving up to 17 per cent.

Which gives more tracked prompts for about one hundred dollars

Peec, at 50 prompts on Starter against 25 on Semrush AI Visibility Base. Peec also publishes the resulting monthly answer count, 4,500, where Semrush publishes 300 reports a day rather than an answer total.

Does Peec cap how many AI models I can use

Its plans publish 3 active models chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, with unlimited active models and up to 13 LLM models tracked at Enterprise. The cap is not absolute, because an Add-ons block on the same page sells Additional Models on a monthly plan, priced per plan against the prompts that plan includes. Those figures were not in the served HTML on 31 October 2026, so a fourth model is buyable and its price is a question to ask.

Does Semrush publish anything equivalent to Peec's Objections

Not on either pricing tab as read on 31 October 2026. Its product menu names AI Brand Sentiment, which is a sentiment measure rather than a grouped list of arguments traced back to source pages. If the specific job is finding out what AI says against you and which page it came from, Peec publishes it and Semrush does not.

How many people can read the reports

Unlimited on every Peec plan, per its own page. On Semrush, extra readers are an add on from $45 a month each.

Which one covers several countries sooner

Peec publishes 1 country on Starter, 3 on Pro and unlimited on Advanced. Semrush's AI Visibility plan is published per domain rather than per country, and its SEO ladder publishes multi location and device tracking from Pro+, so the comparison depends on whether your markets are separate domains or separate locales.

How we know this

We read the assistants rather than guessing what they do. In our own audit of 1,260 saved answers from ChatGPT and Gemini across the United States, the United Kingdom and India, 82.0% of every citation landed on a site the business itself owned, and review directories took 0.7%. Counted as one domain per reading, 16,516 of 20,143.

That is the whole asymmetry: the pages you own are the pages an assistant quotes back to a buyer. See the dated readings and the method on our proof page.

Find out whether assistants name your business, on your own domain and your own buying questions.

By Aditya Goel, Founder, AI Knows Us. Reviewed 1 November 2026.