Ranktracker: the plan limit is keywords multiplied by how often you check them, and that is the whole decision

Most rank tracking tools price one number: how many keywords you may track. Ranktracker prices a pair of numbers, because its allowance depends on how often each keyword is checked. On its entry plan that means 500 keywords checked daily, or 3,500 checked weekly, or 7,000 checked every two weeks, or 15,000 checked monthly, from the same subscription. So the first question is not how many keywords you have. It is how many of them genuinely need a daily reading, and for most sites the honest answer is a small minority. Getting that split right can move you down a plan or two, and getting it wrong is the usual reason a rank tracking bill looks unreasonable.

What follows is the platform as published on ranktracker.com on 20 October 2026: the plans and their limits, what each module does, how to size a plan against a real site, and the two checks worth running inside the seven day trial. Prices and limits on any tool change, so confirm them on the pricing page before you buy.

The plans, and the frequency grid that decides them

Plan	Monthly	Daily checks	Weekly	Every two weeks	Monthly checks
Launch	39	500	3,500	7,000	15,000
Growth	89	1,000	7,000	14,000	30,000
Scale	149	2,000	14,000	28,000	60,000
Authority	299	5,000	35,000	70,000	150,000

Annual billing is advertised at twenty percent off, which brings the four plans to 31.20, 71.20, 119.20 and 239.20 a month. The plan prices on the pricing page carry no currency symbol, while the savings figures are shown in dollars, and the page's own questions say billing can be taken in whichever currency you select at payment. All four plans advertise unlimited projects, unlimited on demand reports and unlimited users, which is unusual: seats are the hidden cost in most tools of this kind and are the reason agencies outgrow a plan they are otherwise happy with.

The other four limits, which bite before the keyword count does

• Instant checks per month, 500 on Launch rising to 5,000 on Authority. These are the on demand lookups you fire when you have just changed a page and want to know now. People underestimate this number because it feels free.
• Data rows per month, 40,000 on Launch to 800,000 on Authority. This governs research output: keyword lists, backlink rows, audit findings. A single large keyword export can consume a month's allowance on the entry plan.
• SERP insights, 50 to 400. The detailed reads of a results page rather than a position number.
• Competitors per project, 5 to 50. If you track three sites against ten rivals each, this is the limit that moves you up, not the keywords.

What is inside the platform

• Rank Tracker. The position tracking itself, which is the core of the product and the thing the frequency grid governs.
• Keyword Finder. Keyword research and expansion, for building the list you then track.
• SERP Checker. A look at who occupies a results page and what the page looks like, as opposed to where you sit on it.
• Web Audit. A site crawl reporting technical and on page issues.
• Backlink Checker and Backlink Monitor. One for looking up a link profile, one for watching your own over time.
• SEO Checklist. A guided task list, which is the part that earns its place for a non specialist running this alone.
• AI Article Writer, which the site says is powered by GPT-4. A content generation tool rather than a measurement one.
• SERP Simulator, free and outside the plans, for previewing how a title and description will appear.

The platform is published by Ranktracker Ltd, registered in London at 144A Clerkenwell Road, company number 08820809. Worth knowing for a procurement form, and worth knowing because support hours and invoicing follow the company rather than the website.

Sizing it against a real site

• A single local business, forty to eighty commercial keywords. Launch, with the whole list on weekly checks and a handful of money terms on daily. The allowance is not the constraint here, the instant check count is.
• An ecommerce catalogue, two thousand product and category terms. Launch at weekly or two weekly covers it on paper. Decide by data rows instead: a catalogue this size generates large exports, and that is the limit you will hit first.
• An agency with twelve clients. The unlimited projects and users matter more than the keyword maths. Add up the per client keyword lists at weekly frequency, then add competitors per project, and let whichever breaks first choose the plan.
• A site in an unstable category where results move daily. This is the only case where a large daily allowance is genuinely required, and it is the case that justifies Scale or above.

A rule that holds across all four: put only the terms you would act on tomorrow onto daily checks. A position you will not respond to for a month does not need to be measured every morning, and the frequency column is where that discipline turns into money.

Not to be confused with Rank Tracker, the desktop application

There are two separate products with almost the same name. Ranktracker, described here, is a web platform from Ranktracker Ltd. Rank Tracker is one of the four desktop tools inside SEO PowerSuite, which runs on your own computer, holds its data locally and is licensed annually. The trade off between a desktop licence and a hosted subscription is a real one, and it is set out in SEO PowerSuite. If you are comparing quotes and one of them is much cheaper per keyword, check which of the two you are looking at.

What to do with the seven day trial

The trial is advertised as seven days with no payment details required, which makes it a genuine test rather than a cancellation exercise. Seven days is enough for exactly two useful experiments.

• Day one, load the real list and set frequencies deliberately. Not a sample. The whole list, split into daily, weekly and monthly groups as you would actually run it. You now know which plan you need, which is the main thing a trial should settle.
• Day one, also check two positions by hand. Open the results page yourself, logged out, in the location you are tracking, and compare it with what the tool reports. Any tracker's numbers come from a sampled location and device, so what you are confirming is that its settings match the market you care about.
• Days two to six, let it accumulate and watch the movement, not the ranks. One reading is a number. Five readings tell you how noisy your category is, which decides your reporting cadence for the next year.
• Day seven, export a client facing report. The report is what you will look at every month, and it is the part people never evaluate until they are paying.

For choosing between this and the other categories of tool, rather than between its plans, the four shapes the market comes in are set out in SERP position tools.

Ranktracker: the questions that come up before buying

Is there a free version?

The SERP Simulator is free and sits outside the plans, and the platform invites you to create a free account. The paid plans carry a seven day trial that the site says needs no payment details. Treat the free account as a look around and the trial as the real evaluation.

How many keywords do I actually get?

That depends entirely on frequency. The same Launch plan carries 500 daily, 3,500 weekly, 7,000 two weekly or 15,000 monthly keywords. Decide the frequency split first and the number follows.

Does it track visibility in AI assistants?

Not as published on 20 October 2026. The AI feature in the platform is the article writer. Rank tracking and assistant visibility are two different measurements, so a tool strong at one has no obligation to cover the other.

Who is it for?

Someone who wants rank tracking plus the surrounding research and audit tools in one subscription, with unlimited seats and projects. The unlimited user allowance makes it notably agency friendly at the lower price points.

How does the marketplace discount work?

Each plan lists a discount against the platform's own marketplace, from five percent on Launch to thirty percent on Authority. It is a reason to check what the marketplace sells before you choose a tier, rather than a reason by itself to choose one.

Monthly or annual?

Monthly for the first quarter, every time. Annual saves twenty percent and commits you to a frequency split you have not tested yet. Once three months of readings have shown how much your positions actually move, the annual decision makes itself.

The report this category does not have a tab for

Every tool in this market measures the same surface: a ranked list of ten links. A growing share of buying questions now gets answered in a chat window instead, where there is no list and no position, just two or three companies named in a paragraph with reasons attached. That is a different measurement problem. It has no keyword count, it varies between assistants, and it cannot be read off a rank tracker at any plan level, which is why the question of whether to assemble it yourself or buy it is worth thinking through before adding another subscription. The five ways an in house attempt at it goes wrong are in build or buy an AI visibility stack.