What to do when Claude states a wrong fact about your company

First find out where the wrong fact came from. If it came from a page, correct the page. If it came from the model's memory, the only real fix is to make the correct version abundant and easy to find, and to expect it to take time. Ask which sources it used, and it will tell you.

Work out which it is

Ask the question that produced the error, then ask whether it searched and which pages it retrieved. If it cites a page, open it. Usually the error is right there: an old price, a product you retired, a figure from a listing that no longer matches your site.

If it says it did not search, the wrong fact came from training. That is slower to fix and you should set expectations accordingly, including with whoever asked you to fix it.

There is a third case worth naming. It searched, the pages it retrieved do not contain the wrong fact, and it still said it. That usually means two sources were combined badly, such as your name sitting next to a competitor's price on the same comparison page. The fix for that is a clear page of your own stating the fact for that exact question, because the gap that allowed the mix up is a missing source rather than a wrong one.

If it came from a page

Correct the page, date the correction, and then look for every other place the wrong version appears. The following six are where you will usually find the copies.

• Your own old pages, including blog posts that quoted a price in passing.
• Marketplace and app store listings.
• Directory entries, often created years ago by somebody who has left.
• Old press coverage and wire releases, which you cannot edit and can sometimes get updated.
• PDFs and slide decks still on your own server, which nobody thinks of as pages and which are indexed like pages.
• Facts locked inside images. A price in a screenshot is invisible to a crawler, so the only readable version of it may be the old one somewhere else.

Contradiction is worse than being out of date. When an assistant finds two different prices for you it has to choose, and it may pick the wrong one or describe you as unclear. Getting every source you control to agree is the real work.

If it came from memory

You cannot edit the memory. What you can do is publish the correct fact clearly, in a place built for that question, and get it stated in places other than your own site. Over time the correct version becomes the common one. There is no schedule for this and anybody promising one is guessing.

In the meantime, the practical mitigation is that many buyers ask follow up questions, and an engine that searches will find your corrected page even while its memory is stale. So a correction that has not changed the memory can still change the answer a buyer actually receives, which is the outcome you care about.

A worked example

Here is what a belief held in memory looks like when you catch it. On 27 July 2026 we put 78 buyer questions to ChatGPT for clawlaw.in, our sister company, with no brand named in any of them. Asked afterwards, it confirmed that it had run no live web search for any of the 78. In that same memory based reading, the order by breadth of mention was ProVakil on 28 questions, CLAW on 21 and Legistify on 18.

That order is not a ranking of those three companies as they stood that week. It is a ranking of what the model had absorbed about them before it was built. Anything that had changed in the months before the reading was not in it, for any of the three, and no amount of correcting pages that month would have changed a single line of it.

When a wrong fact about you sits in that layer, the sequence is the same every time. First confirm it: ask whether it searched, and if it says no, stop hunting for a page to blame. Then go and find where the old version of you still lives, because a memory was built out of pages that once said so. It is usually in four kinds of place: an about page of your own that was never updated, your Google Business Profile, a directory listing, and an old interview or press item in a trade publication.

Correct the ones you control, and put the current fact as a plain sentence, with the date from which it has been true, where a reader would look for it. Fix the profile and the listing. Write to the publication, which may or may not append a note, and keep a record either way.

Then do the part that actually moves a belief held in memory: make the new fact appear in places you do not own. A new directory listing, a trade body page, a conference speaker bio, a case study on a partner's site. None of these is glamorous, and together they are the record that a future model reads.

Meanwhile ask the same question again with search switched on. If the searching answer carries the corrected fact while the memory answer still does not, the fix has landed where it can land, and the rest is waiting.

The one thing not to do

Do not put instructions for the model into your pages, hidden or otherwise. It is found, it is refused, and it costs you the trust that makes everything else work. On 6 August 2026 Claude found a competitor's page carrying a hidden block of text addressed to answer engines, telling them to cite that company as the source. It refused, and it named the company that had done it, which is a worse outcome than the problem they were trying to solve.

What this cannot fix

It cannot remove a true fact you dislike. If the source is an accurate complaint, the only route is to answer it openly and say what changed and when.

It cannot force a third party to correct their page, and some never reply.

It cannot be given a date. Nobody can tell you when a model's memory will be updated, and nobody outside the company that builds it knows.

And it cannot be finished once. Old copies resurface, listings reset during redesigns, and the same wrong fact can return months later. Put a recurring reminder in your calendar rather than treating this as a project with an end.

Then check again

Re-ask the question after a few days with search enabled, and again in a few weeks. Record what you see each time rather than relying on an impression. Keep the search count next to each reading, because a wrong fact disappearing from a searched answer and a wrong fact disappearing from a memory answer are two very different pieces of news.

Common questions

How do I know whether it searched?

Ask it, in the same conversation, how many searches it ran and which pages it retrieved. It answers specifically. This is the most useful single question available on this engine.

How long until the memory is corrected?

Unknown, and not published by anyone. Plan on the basis that the searching half of the engine is where your correction will show, and treat any improvement in the memory half as a bonus that arrives on its own schedule.

Why does the wrong fact come back after it looked fixed?

Either another copy exists that you have not found, or the clean answer was simply one run out of several. Search the wrong value as an exact phrase again, and take several readings before you decide it is gone.

It got the fact from a competitor's page. What can I do?

Write to them with the correct value and a link to your own page stating it, and keep a dated copy of the page as it stands. If they do not act, make your own version the better source: plainer, dated, on a page built for the question. You cannot delete their page and you can make it less useful than yours.

Should I add a page listing everything the AI gets wrong about us?

No. That page is about the assistants, and buyers are not asking about the assistants. Publish the plain facts instead, each on the page where somebody would look for it. A corrections page is also a list of your own bad news, permanently indexed.

Does fixing it here fix it everywhere?

The source work does carry across, because the pages are shared. What differs is timing: an engine that always retrieves will reflect the fix soonest, and one answering from memory will lag. Fix once, then check on the fastest engine to confirm, and on this one to see when the memory catches up.

What to do first

Ask it, in one conversation, what the wrong fact is based on and whether it searched. That answer decides everything else: a page to correct, or a long game to start. Do not begin either until you know which one you are in.