What to do when Perplexity states a wrong fact about your company

Because Perplexity shows its sources, a wrong fact about you is usually traceable in a minute: open the citations, find the page that carries the error, and fix that page. There is no button that edits the assistant. What changes the answer is changing what it can read.

Step one: find the source

Ask the question that produced the error, then open every cited source. In most cases one of them contains the wrong figure, an old price, or a description that has not been true for a year.

The following six are the usual culprits, in rough order of how often they turn out to be the source.

• Your own outdated pages, especially old pricing pages and old blog posts that quoted a price in passing.
• A marketplace or app store listing with different prices from your website.
• A directory entry nobody has touched since it was created.
• An old press release, which lives on wire sites forever.
• A competitor's comparison page, which may simply be stale.
• A review site profile where the plan names and prices were filled in by somebody who no longer works with you.

If none of the cited pages contains the error, the answer may have combined two pages badly, such as your name and a competitor's price taken from the same comparison article. That is worth knowing, because the fix is different: you need a clearer page of your own stating the correct fact for that exact question.

Step two: fix it at the source

If the page is yours, correct it and put a visible date next to the corrected fact. A dated fact is easier to trust than an undated one, and it also tells the next reader which version is current.

If the page belongs to someone else, ask them to correct it. Directories and listing sites usually have a process, and a polite message with the right value and a link to your own page stating it works more often than people expect. Keep a dated copy of what the page said before you asked, because pages change and disputes are easier with evidence.

Step three: make the correct version easy to find

This is the part most people skip. If your price appears in one place and the wrong price appears in three, correcting the one is not enough. Put the correct fact on your own site in a place built for that question, state it plainly, date it, and make sure it is readable without scripts. Then check that every listing you control agrees with it.

Contradictions are the real problem. An assistant that finds two prices for you has to choose, and it may choose the wrong one, or hedge in a way that makes you look unclear. Consistency across your own properties is worth more than any single page.

A worked example

This is the version we have on record. On 6 August 2026 the assistants were asked about pricing for clawlaw.in, our sister company. Its own pricing page rendered the prices only after scripts had run, so what a crawler received contained no prices at all. The prices the assistants did quote had come from an app store listing instead of from the company's own site. Claude's run is where this was written down, and anybody can still check the mechanism for themselves on a page like it.

The cause there is worth stating plainly, because it is the most common version of this whole problem. A fact that appears only after scripts run, or only inside an image, or only inside a PDF, is a fact that does not exist to a crawler. Once your own statement of a fact is unreadable, every other page on the web is free to be the authority on it, and one of them will be.

The work that follows is a short list of separate jobs. Put the fact into the page as text, with a line saying since when. Update the third party listing that still carries the old version, which is usually a login and ten minutes. Leave an old forum thread alone, because editing the past is not available and arguing in an old thread is worse than silence: publish a page answering that exact complaint and saying what changed and when. Write to a competitor whose comparison table is wrong, and expect that to be the one that takes longest or never happens at all.

Then check your fix the way a crawler would rather than the way a visitor does. Fetch your own page in a form that shows you the raw HTML, and search that for the fact. If it is not in there, nothing has been fixed yet.

Step four: check again, and keep checking

Ask the same question again in a few days. Because this engine retrieves live, corrections show up faster here than on assistants that answer from memory. If the wrong fact persists, there is another source you have not found yet.

Search the wrong fact as an exact phrase in quotation marks in an ordinary search engine. Every result is a copy you still have to deal with. When the phrase returns nothing, and the answer still repeats it, you are probably looking at a source that is not indexed where you are searching, such as a PDF or a page in another language.

What this approach cannot do

It cannot make a third party change their page. You can ask, and many will, and some will not reply at all.

It cannot remove a true but unflattering fact. If the source is a genuine complaint, the only honest route is to answer it plainly, say what changed and when, and let a dated correction do the work.

It cannot be scheduled. Nobody can guarantee how quickly a correction is picked up, and different assistants update at different times. Anyone selling you a turnaround time for this is guessing.

And it cannot be done once. Old copies resurface, listings get reset when a site redesigns, and the same wrong fact can come back months later. Treat this as a check you repeat, not a project you finish.

Common questions

How quickly will the correction appear?

Faster here than almost anywhere, because the engine reads the current web, but there is no published timescale. Recheck after a few days, then weekly. If the corrected page is being cited and the wrong fact is gone, you are done for now.

Why does the wrong fact come back after it looked fixed?

Almost always because one more copy exists somewhere you have not found. The other possibility is that two runs simply retrieved different pages, so a single clean answer was never proof. Take several readings before you close the issue.

Should I reply in the forum thread that started it?

Only if you can be genuinely useful and you identify yourself. A defensive reply in an old thread often becomes the new most quotable sentence about you. A dated page on your own site saying what changed is safer and works better.

What if the wrong fact is on a page I cannot even find?

Search the exact phrase in quotation marks, then try it in other languages if you operate in more than one, and check file types people forget: PDFs, slide decks, and anything sitting on a subdomain nobody maintains. If you still cannot find it, the fact may be coming from the model's own memory rather than a page, in which case the fix is to make the correct version abundant and wait.

Is being cited with a wrong fact worse than not being cited?

Yes, usually. Being absent is a missed opportunity. Being present with a wrong price or a missing feature is an active loss, because the buyer gets a reason not to contact you and never tells you. Fix accuracy before you chase visibility.

Does correcting this help on other engines too?

Yes. The source page is shared. Correcting it and removing the contradictions helps everywhere, and this engine is simply the fastest place to confirm the fix landed. Use it as your test instrument for corrections you made for all of them.

What to do first

Ask the question that produced the error, open every citation, and find the page carrying the wrong fact. Do that one thing today, before you decide anything else. On this engine the diagnosis takes minutes, and most of the time people skip it and spend a week guessing instead.