Blog, page 12 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
traffic estimator googleGoogle traffic estimator: where the tool went and how to build an estimate you can defendThe Forecast view in Keyword Planner, what each column means, and the organic calculation that uses your own click through rate instead of a guess.10 October 2026retail marketing solutionsRetail marketing solutions: the seven categories and the order to buy themProduct feeds and customer data first, because every other purchase in retail marketing reads from those two.10 October 2026meta keyword wordpressMeta keywords in WordPress: how to check, how to remove, and what to fill in insteadGoogle said in 2009 that it does not use the keywords meta tag in ranking, so here is the tidy up and the head section that does earn attention.10 October 2026omnichannel pharma marketingOmnichannel pharma marketing: one plan per prescriber, and the plumbing that makes it possibleWhat separates it from multichannel, the five systems to build first, and the market by market rules to settle before sign off.10 October 2026custom seo dashboardCustom SEO dashboard: the sources, the joins and the build orderFour questions, five sources, one normalisation step that decides whether anybody trusts the page a month later.10 October 2026pain point marketingPain point marketing: where to find the real ones and how to write the messageSeven sources that already contain your buyers' own words, a way to rank the problems, and the five part message that comes out of it.10 October 2026dynamic keyword insertionDynamic keyword insertion: the syntax, the three rules and the checks before you switch it onGoogle calls it keyword insertion, it shows your keyword rather than the search term, and your keyword list is what decides whether it reads well.10 October 2026press releases and seoPress releases and SEO: what the links do, what the coverage does, and how to measure bothGoogle treats wire links as paid placements, so here is where the search value really comes from and how to build a release that earns it.10 October 2026full service branding agencyFull service branding agency: the five workstreams, the fee split and how to judge a proposalWhat one roof actually buys you, when a roster is the better purchase, and the contract terms to settle before the first invoice.10 October 2026function of a marketing departmentThe function of a marketing department: who owns what, at three company sizesThe eight jobs inside a department, the shape at one, four and twelve people, the boundaries with sales, product and finance, and the numbers to own or refuse.10 October 2026free traffic generatorFree traffic generator: what those tools send you, and the free traffic that countsHow exchanges, autosurf and bot scripts work, what they do to your reporting, how to detect and clean up the sessions, and the seven free channels worth the work.10 October 2026npd processThe NPD process in marketing: eight stages, and what marketing owns at each gateNew product development stage by stage, the question each gate answers, the three stages teams skip, and the trial and repeat numbers that diagnose a launch.10 October 2026mobile marketingMobile marketing explained: the seven channels, the consent rules, and what to measureWhat mobile marketing covers, what is genuinely different about a phone, the build order for a business starting now, and the one number that matters per channel.10 October 2026evolution of marketingThe evolution of marketing: six eras, and what each one left in your planProduction to sales to marketing to relationship to search to the assistant era, the scarcity behind each shift, and a four question audit of where your habits come from.10 October 2026keywords everywhere chrome extensionKeywords Everywhere for Chrome: what is free, how credits work, and what it is fastest atThe free feature set, the credit model with the publisher's own worked example, the plans as published on 10 October 2026, and where it fits beside other extensions.10 October 2026focus keyword exampleFocus keyword examples: twelve worked pairs, and how to pick one per pageWhat a focus keyword is, twelve weak and strong examples across the page types most sites have, where the phrase goes, and how to fix two pages chasing one.10 October 2026responsive design and seoResponsive design and SEO: one URL, equivalent content, and the four things that breakWhy responsive is the setup Google's own guidance makes easiest, what the build actually requires, and the checklist to run before a template ships.10 October 2026best email marketing software for ecommeBest email marketing software for ecommerce: the eight jobs to test before you chooseStore data sync, the flows that earn, live product blocks, attribution and the price curve, with a scoring sheet you can run in one afternoon.10 October 2026instagram reels seoInstagram Reels SEO: the five surfaces, and the words that get a reel foundWhere reels are discovered, what text Instagram has to match a search against, how to build the phrase list, and the insights numbers that show discovery working.10 October 2026corporate branding agencyCorporate branding agency: the architecture decision, the engagement, and the rollout that decides itWhat a corporate brand project contains, the four brand structures, the eight questions to put to a shortlist, and the rollout items that cost the most.10 October 2026marketing for assisted livingMarketing for assisted living: the three sources of move ins, and the order to build themOccupancy work from first enquiry to move in: the funnel numbers, the pages families read, the referral accounts to run, and where local search fits.10 October 2026fintech marketingFintech marketing: the proof work, the approval step, and the channels that fit each business modelWhy a fintech purchase is a risk decision, the five proofs that move it, where compliance review belongs in the publishing process, and the channels that work for lending, payments, wealth and B2B infrastructure.10 October 2026animation production agencyHiring an animation production agency: the four kinds, the pipeline, and what to settle before the first invoiceWhat motion graphics, 2D, 3D and mixed media studios each build, the eight stages where your approvals belong, how a quote is assembled, and the rights and files to agree in writing.10 October 2026seo for product descriptionsSEO for product descriptions: the structure that ranks, the duplicate copy problem, and how to write 500 of themWhat a product page can realistically win, where the search phrase goes, the six blocks of a description, and a production method for a catalogue you cannot write by hand.10 October 2026rich snippets seoRich snippets in SEO: the result types, what makes a page eligible, and how to get one back when it disappearsWhat Google now calls rich results, the types still worth building for, the three eligibility rules, the two tests to run, and the report that tells you the moment one is lost.10 October 2026best greeting message for whatsapp businWhatsApp Business greeting message: what it is for, nine you can copy, and the settings that decide who gets itHow the automatic greeting works in the WhatsApp Business app, the four parts of one that earns a reply, copyable lines by business type, and the away message that pairs with it.10 October 2026omnichannel marketing approachAn omnichannel marketing approach: what it means, the four layers underneath it, and how to build it in stagesThe real difference from multichannel, the identity, catalogue, service and measurement layers it stands on, and a staged plan that does not need a replatform to start.10 October 2026short tail keywordShort tail keywords: what they are, when one is worth chasing, and how to build toward itThe definition, how head terms differ in intent and difficulty, the four tests before you commit a year of work, and the page structure that competes for one.10 October 2026seo open graphSEO and Open Graph: what the og tags do, the full set to ship, and how to fix a wrong previewWhat Open Graph controls, the five tags every page needs, the type specific properties, and the order to debug a link preview that shows the wrong thing.10 October 2026yt seo tools tag generatorYouTube tag generator tools: what the output is for, what YouTube says tags do, and where the words actually belongHow tag generators produce their lists, what YouTube publishes about tags, the title and description work that carries the weight, and a tag set you can build by hand.10 October 2026hubspot agency partnersHubSpot agency partners: what a solutions partner is, how to choose one, and what joining involvesWhat HubSpot publishes about its Solutions Partner Program, how to read a directory listing, the portal and data terms to settle, and the questions that separate partners.10 October 2026event production agencyEvent production agency: the three kinds, what belongs in the scope, and how to judge the workTechnical production, experiential and full service, the brief that prevents overspend, the contract terms to settle, and the measures that matter.10 October 2026award winning digital marketing agencyAward winning digital marketing agency: what the phrase is worth, how to verify a claim, and what to ask insteadThe four kinds of award in this industry, how to check one in ten minutes, and the evidence that tells you more than any trophy.10 October 2026qr code marketingQR code marketing: where codes earn their place, how to build one that scans, and how to measure itStatic against dynamic codes, the placements that work, the print and design specification, tracking that survives, and the numbers to report.10 October 2026automotive branding agencyAutomotive branding agency: what the work covers, how to brief one, and how to judge the resultThe four kinds of automotive brand work, the deliverables that belong in scope, the rights and compliance terms to settle first, and how to measure it.10 October 2026301 permanent redirect seo301 permanent redirect and SEO: what Google does with it, how to set one up, and the mistakes that cost pagesThe status codes Google treats as permanent, server rules for Apache and NGINX, the one to one mapping rule, and how to check the result.10 October 2026visual media contentVisual media content: the formats, the job each one does, and the specs that stop reworkA format to job map across stills and motion, the production system that gets several assets from one session, and how to make visual work findable.10 October 2026best email marketing platforms for smallEmail marketing platforms for a small business: the four kinds, the five features that matter, and how the price curve bitesHow to choose a platform on sending pattern, data location, deliverability controls and the price curve as your list grows.10 October 2026marketing resource management mrm softwaMarketing resource management software: the five jobs it does, and how to buy only the ones you needWhat MRM covers, suite versus stack, the requirements to write down before a demo, and the numbers that show it is working.10 October 2026buy targeted trafficBuy targeted traffic: the two products sold under one phrase, and how to buy the real oneSix questions that identify a visit package, what one costs you beyond the fee, the five channels that sell genuinely targeted attention, and the four numbers to set before you spend.10 October 2026marketing needs wants and demandsNeeds, wants and demands in marketing: the difference, and what to do at each stageA need is the requirement, a want is the form it takes, a demand is a want somebody will pay for. Here is the chain with worked examples and the decisions that belong at each link.10 October 2026food and beverage marketingFood and beverage marketing: trial, availability and repeat, in that orderThe three routes to market and why the marketing differs, the trial and repeat model, the claims discipline that protects you, and the seven numbers to run the category on.10 October 2026latent semantic indexing in seoLatent semantic indexing in SEO: the real technique, the LSI keyword claim, and what to do insteadA dated look at the 1989 patent, why the method was never the basis of web search, what engines actually do, and the seven on page jobs that replace chasing LSI keywords.10 October 2026sample executive summary of marketing plSample executive summary of a marketing plan, with the eight parts filled inA one page summary you can work straight over, the rules that keep it to a page, and how the order changes depending on who is reading it.10 October 2026bounce rate seoBounce rate and SEO: what the number measures now, and how to use it properlyIn GA4 bounce rate is the inverse of engagement rate. It is not a ranking input, it is a page diagnostic, and here are the six things a poor figure is usually telling you.10 October 2026big idea in marketingThe big idea in marketing: what it is made of, and the four tests it has to passA human truth, a brand truth and a dramatisation. Here is how to find one, the brief that produces it, and how to judge the ideas an agency puts in front of you.10 October 2026outdoor marketing bannersOutdoor marketing banners: the specification, the legibility arithmetic and the fixingsPVC or mesh, hems and eyelets, the letter height your viewing distance demands, seven words of copy, the artwork spec to send a printer, and the permissions to check first.10 October 2026channel keyword extractorChannel keyword extractor: where channel keywords live, and how to pull them properlyThe three places YouTube keyword data sits, how to get each one through the Data API, and the four passes that turn a tag dump into something you can act on.10 October 2026brand ambassador dutiesBrand ambassador duties: the nine lines to put in the brief, and the numbers to agree per shiftThree kinds of ambassador with three different duty lists, the job description to post, the thirty minute briefing that decides the day, and what to measure.10 October 2026explain positioning in marketingPositioning in marketing explained: the four parts, and the tests that prove you have onePositioning is comparative, so it needs a named frame of reference. Here are the four parts of a statement, the three positions available to you, and five ways to test one before you commit.10 October 2026brand experience agencyBrand experience agency: the four disciplines, the brief, and how the fees are builtWhich discipline you are actually buying, the nine line brief that gets comparable quotations, the seven cost lines to compare, and the measures to agree before anybody designs anything.10 October 2026index site on bingHow to index a site on Bing: verification, sitemaps, URL submission and IndexNowThe four steps in order, the Search Console import that skips verification, the IndexNow request format, and the seven reasons a page stays out of the index.10 October 2026full service production agencyFull service production agency: what the scope covers, how the money is built, and when the model paysThe five stages a genuine full service scope contains, the quotation broken into five lines, the rights to settle before the shoot, and how it compares with hiring specialists.10 October 2026explain functions of marketingThe functions of marketing explained, and why each one matters to the businessSeven working functions plus the three traditional additions, what evidence shows each one is being done, and the four business reasons marketing is worth paying for.10 October 2026blogger seo tipsBlogger SEO tips: the five habits that move a blog, and the Blogger settings to fix onceOne post per question, internal links from the archive, quarterly updates, a visible author, and a crawlable archive. Plus the platform settings most Blogger sites leave empty.10 October 2026chatgpt free apiChatGPT free API: what is actually free, what is billed, and the three honest routesThe app and the API are separate products with separate billing. Here is what each one gives you free, how to run the API on a small prepaid balance, and when a local model is the better answer.10 October 2026answerthepublic com for content ideasAnswerThePublic for content ideas: the four reports, and how to turn an export into a planWhat each report family is good for, the three seeds to run, and the five step method that collapses hundreds of phrasings into a short list of pages worth writing.10 October 2026brand naming companyBrand naming company: the process, the name types, and how to judge a proposalWhat a naming firm actually delivers, the eight stage process, the six name types and the cost each one carries, how trademark clearance should be sequenced, and the questions that separate the strong firms.10 October 2026personal branding agencyPersonal branding agency: what the work contains, how to brief it, and what to measureThe six workstreams a personal brand engagement covers, the four kinds of supplier and which goal each suits, the brief that makes the work sound like you, the warnings worth taking seriously, and the do it yourself version.10 October 2026chatgpt api costChatGPT API cost: the published rates, the formula, and the seven levers that change the billPer token rates from OpenAI's own pricing page dated 10 October 2026, the formula for a monthly estimate, a worked example priced three ways, and the seven levers that move a bill between tens and thousands.10 October 2026
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