Blog, page 18 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
personal training marketingPersonal training marketing: a narrow offer, two channels, and a consultation that closesWhy specialising beats competing on price, which channels suit a solo trainer, and the enquiry process that turns interest into booked blocks.9 October 2026optimizing images for seoOptimizing images for SEO: the nine step checklistFile names, formats, compression targets, responsive markup, alt text, sitemaps and the structured data that gets an image shown.9 October 2026onsite and offsite seoOnsite and Offsite SEO: What Belongs to Each, and Which to Do FirstA complete split of the two halves of search work, how they depend on each other, and a first ninety days that puts them in the right order.9 October 2026marketing manager duties and responsibilMarketing manager duties and responsibilities: the full list, by company sizeWhat a marketing manager actually owns, what a normal week looks like, and how the job changes between a ten person company and a large one.9 October 2026marketing for storage facilitiesMarketing for Storage Facilities: Proximity, Unit Pages and the Phone CallSelf storage is a radius business triggered by life events, so the plan runs on map results, unit size and price pages, local partnerships and the way enquiries are answered.9 October 2026marketing for shopify storeMarketing a Shopify store: the order that pays, from first sale to repeat buyerThe two numbers to work out first, what each of the four channels is actually for, and a ninety day build order for a new store.9 October 2026marketing advertisement sampleMarketing Advertisement Samples: Copy You Can Adapt for Six FormatsThe four parts every advertisement needs, worked samples for search, social, print, email, radio and SMS, and how to fit them to your own offer.9 October 2026local seo san diego caLocal SEO in San Diego: a metro of separate markets, and how to rank in the one you serveThe clusters that behave as their own markets, the profile work that moves first, and the four things about San Diego search that change the plan.9 October 2026legal marketing consultantLegal marketing consultant: what they do, what to ask, and how to judge the workThe four kinds of consultant a law firm can hire, the advertising rules that constrain the work, and the numbers that show whether it is paying.9 October 2026how to delete a google listingHow to delete a Google listing: the four situations and the right action for eachRemoving a profile you own, closing a business properly, clearing a duplicate, and getting rid of a listing somebody else created.9 October 2026how to add my shop in google map freeHow to add your shop to Google Maps for free, and what people try to charge you forThe free steps in order, the free tools worth using the same week, and how to tell a real paid product from a listing fee that does not exist.9 October 2026how long does seo take to show resultsHow Long Does SEO Take to Show Results? A Stage by Stage TimelineWhat moves in month one, month three and month six, the six factors that set your pace, and the early signals that tell you it is working before traffic does.9 October 2026google product schemaGoogle product schema: the properties that matter, a copyable block, and the mismatch that breaks itProduct structured data for snippets and merchant listings, how to handle variants with ProductGroup, and the review rules Google enforces.9 October 2026google merchant centerGoogle Merchant Center: setup, feed rules and the disapprovals that stop your products showingWhat the account is for, the four ways to get product data in, the attributes that decide whether you show, and how to clear a disapproval queue.9 October 2026freelance seo specialistFreelance SEO specialist: what the role covers, how to judge one, and when an agency fits betterThe five areas the work splits into, the questions that separate a specialist from a salesperson, and a ninety day brief that makes the hire work.9 October 2026erank etsy seoeRank for Etsy SEO: what the data is good for, and the listing workflow around itWhat Etsy search ranks on, which parts of eRank to use for what, the thirteen tag rules, and how it compares with Marmalead and EverBee.9 October 2026ebay title seoeBay title SEO: how to use the 80 charactersA title formula that matches how eBay search reads a listing, what to leave out, and why item specifics decide as much as the title does.9 October 2026digital content creation servicesDigital Content Creation Services: What You Are Buying and How to Compare QuotesThe deliverables these services cover, the four kinds of provider, the contract terms that decide ownership, and how to judge a sample properly.9 October 2026crawl budget optimizationCrawl budget optimization: where the requests go, and the right tool for each kind of wasteCapacity against demand, how to read crawl stats and server logs, the eight common sources of waste, and the fixes that actually free requests.9 October 2026copy ai reviewCopy.ai review: what you are buying, where it fits, and a one week test that settles itThe three parts of the platform, the jobs it is built for, how it sits against Jasper, Writer and general assistants, and how to measure it on your own briefs.9 October 2026content slide pptContent slide in a PPT: the contents slide and the slides that follow itWhat goes on a table of contents slide, how to write the content slides themselves, and a six slide structure that works for a business deck.9 October 2026content for powerpoint presentationContent for a PowerPoint presentation: write the message, then the slidesThe one sentence to finish before opening the file, four structures that hold up, and why slide titles carry most of the content.9 October 2026brand guidelines templateBrand Guidelines Template: The Nine Sections and What Goes In Each OneA copy ready outline for a brand guidelines document, the rules that belong in each section, and the governance page that keeps it alive.9 October 2026backlink email templateBacklink email templates: six that get replies, and the rules behind themCopyable outreach emails for broken links, unlinked mentions, resource pages, data pitches and guest posts, with subject lines and a follow up.9 October 2026ai copywriter toolAI copywriter tools: what they do well, where a person still writes, and how to pick oneThe three kinds of tool sold under one name, an afternoon long evaluation you can run on real briefs, and how to set up brand voice so the drafts are usable.9 October 2026ai ad copy generatorAI Ad Copy Generator: The Brief That Produces Usable OutputWhat these tools are genuinely good at, the eight fields your brief needs, a copyable prompt, platform character limits, and the six point check before anything goes live.9 October 2026seo migration checklistSEO migration checklist: the full sequence before, during and after a replatformThe baseline to capture, how to build a redirect map that covers every URL, the launch day order of operations, and what to verify in the first month.8 October 2026seo kpisSEO KPIs: the metrics worth reporting, the ones that mislead, and a scorecard that holds upHow to split brand from non brand, which numbers belong in front of a board, which belong on the operational dashboard, and how to set targets.8 October 2026multilingual seoMultilingual SEO: architecture, hreflang and localisation that holds upHow to choose between country domains, subdomains and subfolders, implement hreflang so it is actually used, and localise rather than translate.8 October 2026local citationsLocal citations: which ones still matter, and how to audit and fix NAP consistencyWhat a citation is, the four tiers worth your time, a practical audit and fix order, and the process that stops your business details drifting again.8 October 2026google search console guideGoogle Search Console guide: the reports that matter and what each number measuresA practical tour of Performance, Page indexing, URL Inspection, Sitemaps, Core Web Vitals and Crawl stats, with a monthly set of checks to run.8 October 2026car dealer advertising agenciesCar dealer advertising agencies: tiers, co-op money, data ownership and the one contract metricWho you hire depends on how much of the budget is manufacturer money. Here is what to settle before signing, and the number the contract should be judged on.8 October 2026automotive dealer seoAutomotive dealer SEO: the fixed operations half nobody optimisesService, parts, tyres, recalls and collision are searched all year by people who already own the car. Here is how to win those queries, and how to structure a dealer group.8 October 2026youtube seo keywordsYouTube SEO keywords: the four sources of real query data, and where the words actually goKeyword choice decides which competition you enter. Click through rate and watch time decide whether you win it. Here is how to do the first part properly.8 October 2026table of contents template for google doTable of contents template for Google Docs: build it once, reuse it for every documentThe heading structure a Google Docs table of contents is built from, a reusable template outline you can copy, and how to keep it correct when the document is shared or exported.8 October 2026surfer seo alternativeSurfer SEO alternatives: match the tool to the job you actually use it forWhich alternative fits content editing, which fits site wide planning, and how to run a two week comparison that settles it.8 October 2026seo machine learningSEO and machine learning: what the models change, and what to automateHow learned systems inside search decide results, and the seven machine learning tasks that take the manual work out of SEO.8 October 2026seo for insurance brokersSEO for insurance brokers: the queries you can win, and the carrier copy to deleteTrade specific commercial pages, local presence and claims explainers, plus the enquiry handling that turns rankings into placed business.8 October 2026seo for dental practicesSEO for dental practices with more than one locationKeeping every site visible: one profile per location, distinct location pages, clean listings after an acquisition, and reporting that splits by site.8 October 2026seo for dental officeSEO for a dental office: the three things that move the map packProfile, reviews and treatment pages, in the order that brings new patients to a single location practice.8 October 2026seo for auto dealershipsSEO for auto dealerships: inventory pages, platform limits and the fixes a dealer actually controlsHow vehicle detail and search result pages get indexed, what your website provider controls, and the work that moves a multi rooftop dealer group in local search.8 October 2026seo client reportingSEO client reporting: the five part report clients actually readWhat to lead with, which metrics belong to which reader, how to split brand from non brand, and how to report a flat month.8 October 2026seo case studySEO case study: how to read one, and how to write one that earns trustThe six items that make a case study evidence, the questions that test every claim, and a structure for writing your own.8 October 2026search keywords rankingSearch keywords ranking: how to diagnose a position and then move itA keyword sits where it sits for one of four reasons. Find out which, then run the striking distance workflow that produces most of the gains.8 October 2026robots file generatorRobots file generator: the settings it asks for, the output to expect, and how to verify it before it goes liveWhat a robots.txt generator decides on your behalf, the five questions it asks, a generate then verify workflow, and the mistakes generated files commonly contain.8 October 2026removing a negative google reviewRemoving a negative Google review: what qualifies, how to report it, and what to do when it staysThe policy grounds Google will act on, the exact reporting routes in order, how to build an evidence pack, and the plan for a review that is simply unflattering.8 October 2026pragmatic marketing frameworkThe Pragmatic Marketing Framework, and how to actually use itWhat the one page map covers, the principle behind it, and an afternoon long gap assessment that turns it into assigned work.8 October 2026ppc marketing houstonPPC marketing in Houston: geography, the expensive categories, and the calls nobody answersA sprawling metro and some of the costliest keyword markets in the country. Here is where the budget is won and lost, and what to ask an agency.8 October 2026organic and paid searchOrganic and paid search: how to run them as one programmeWhere each one wins, how to use paid data to plan content, how to use rankings to cut paid cost, and how to split the budget by stage.8 October 2026notion content plannerNotion content planner: the database, the properties and the views that run a real content calendarBuild one database with the right properties, four views that match how a content team actually works, and a workflow that keeps the plan accurate without a weekly tidy up.8 October 2026marketing software as a serviceMarketing software as a service: the six layers, the buying order, and the terms that decide the costWhat counts as marketing SaaS, which layer to buy first, and how to keep ownership of your data when a subscription ends.8 October 2026marketing recruiting firmsMarketing recruiting firms: the three models, the fees, and how to judge oneHow contingency, retained and staffing engagements differ, what to negotiate beyond the percentage, and the questions that separate a strong firm from a good pitch.8 October 2026marketing for architecture firmsMarketing for architecture firms: the project page is the proposal, and referrals are the channelHow architecture practices win work: a project portfolio built for the people who select architects, the referral and specifier network, and what to measure when the sales cycle runs for years.8 October 2026marketing executive recruitersMarketing executive recruiters: the three models, the scorecard, and the terms worth negotiatingRetained, contingency or interim. How to brief a search firm for a head of marketing or CMO role, and how to assess the people they bring you.8 October 2026marketing companies phoenix azMarketing companies in Phoenix, AZ: how to choose, price and manage oneWhat makes the Valley market specific, which capability you are actually buying, and the contract terms to settle before you sign.8 October 2026marketing companies nashvilleMarketing companies in Nashville: write the scope of work before you write the shortlistHow to define the job, which Nashville industry experience is worth paying for, the six scope lines that prevent disputes, and the questions that reveal who will actually do the work.8 October 2026marketing companies minneapolisMarketing companies in Minneapolis: the in house comparison, the long list, and a 90 day pilotHow to work out whether to hire a firm or a person, what Twin Cities industry experience is worth, and a pilot structure that tells you the answer in one quarter.8 October 2026marketing companies for startupsMarketing companies for startups: what to buy at each stage, and what to keep in houseA stage by stage guide to agencies, fractional leaders, specialists and contractors, with the contract terms and the two week trial that tell you who is worth signing.8 October 2026marketing budget formatMarketing budget format: the columns, the line items and the structure finance will approveA reusable layout for a marketing budget, the categories to split spend by, how to show committed against flexible money, and the reforecast cycle that keeps it accurate.8 October 2026marketing and events coordinatorMarketing and events coordinator: what the role owns, and how to hire for itThe real split between campaign work and event logistics, the skills that predict success, and three interview exercises that separate candidates.8 October 2026
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