Blog, page 19 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
linkedin business to business marketingLinkedIn business to business marketing: people post, the page holds the proof, paid follows the account listA three part programme that works on a long sales cycle, with the targeting mistakes to avoid and the metrics worth reporting.8 October 2026leading advertising agenciesLeading advertising agencies: what the word leading is based on, and how to verify it yourselfHow agency rankings are compiled, the four kinds of agency behind one job title, and a scoring sheet that turns a long list into a shortlist of three.8 October 2026internet marketing for lawyersInternet marketing for lawyers: intake first, then profiles, pages and paid searchA working order of operations for a law firm online, including the advertising rules that apply to every word on your site and the only number worth reporting.8 October 2026how to increase brand awarenessHow to increase brand awareness: set the baseline, pick two channels, keep saying the same thingAwareness compounds with repetition and resets with reinvention. Here is how to measure it before you spend, and a ninety day plan that holds.8 October 2026home care marketingHome care marketing: two funnels, referral relationships, and the enquiry you nearly lostA working plan for home care agencies: fix intake, build professional referrals, win local search, and market for caregivers as seriously as for clients.8 October 2026healthcare marketing strategiesHealthcare marketing strategies: choose the service line first, then build the plan around itA strategy method for providers: rank service lines by margin and capacity, map the patient decision, pick channels per stage, and measure to booked and kept appointments.8 October 2026google ad facebookGoogle Ads and Facebook ads: which captures demand, which creates it, and how to run bothOne platform reaches people already searching. The other reaches people who match a profile. Give each a job, a budget and its own metric.8 October 2026ecommerce ppc marketingEcommerce PPC marketing: the feed, the margin and the account structure that decide your resultsWhy product data does most of the work in retail paid search, how to structure Shopping and Performance Max around margin, and the reports that show what paid advertising actually added.8 October 2026ecommerce digital agencyEcommerce digital agency: the four capability stacks and how to judge the workDiagnose the constraint first, match the engagement to your stage, and hold the agency to contribution margin rather than return on ad spend.8 October 2026digital ad agency denverHiring a digital ad agency in Denver: fee models, account ownership and a 60 day paid media trialHow paid media agencies charge, which structure fits your spend, the access and ownership terms to settle before signing, and how to judge the work inside two months.8 October 2026digital ad agencies philadelphiaDigital ad agencies in Philadelphia: the four kinds, what to put in the scope, and how to judge themA buyer's guide for Philadelphia businesses, including the review cycles this market runs on and the account ownership clause people forget.8 October 2026difference between seo and semThe difference between SEO and SEM, and why the two definitions you have read disagreeSEO earns unpaid positions. SEM, as the term is used in practice, means paid search. Here is the full division of work, a side by side comparison and how to split a budget.8 October 2026dental marketing companiesDental marketing companies: the four types, what to put in the contract, and how to judge the workA buyer's guide for practice owners. Diagnose the real problem first, then choose the kind of firm that fixes it and keep ownership of your own accounts.8 October 2026case studies related to marketingMarketing case studies: how to read one properly, and how to write one that holds upFive questions separate evidence from a brag. The same five questions give you the structure for your own case study, plus a template you can fill in.8 October 2026branding agencies in kochiBranding agencies in Kochi: what the project contains, the bilingual requirement, and the files you must receiveBranding is a project with phases, not a monthly retainer. Here is how to brief one in Kerala, what to insist on in the handover, and when a rebrand is worth it.8 October 2026best seo company small businessThe best SEO company for a small business: a five point test, and what belongs in the contractNo list can name one firm for every business. This test separates the providers worth hiring from the ones selling reports, and it works on local and remote firms alike.8 October 2026back links seoBack links and SEO: how link value is decided and how to earn links that countWhat a back link does, the five factors that set its worth, the four sources that keep producing them, and how to audit the profile you already have.8 October 2026analyzing competition in marketingAnalyzing competition in marketing: the public evidence sources and what each one revealsA source by source method for reading a competitor's strategy from public information, how to tell signal from noise, and how to turn the file into two or three decisions.8 October 2026advertising agencies in kochiAdvertising agencies in Kochi: what the four kinds do, how to brief them, and how to compare quotesA buyer's guide for Kerala businesses. Malayalam written natively, local media bought properly, and a single agreed metric before anything runs.8 October 2026ad agencies in denver coloradoAd agencies in Denver, Colorado: the four kinds and the media terms to settle firstHow each type is paid, what to ask about rebates and principal buying, and what is specific about advertising on the Front Range.8 October 2026teach chat gptTeach ChatGPT: the five levels, from one chat to a shared assistantWhat each method remembers, how long it lasts, who else sees it, and the brief to paste in so the output stops sounding generic.8 October 2026marketing companies sheffieldMarketing companies in Sheffield: how to shortlist and verify oneThe kinds of agency the city actually has, the free checks that take an hour, and the contract terms worth arguing about.8 October 2026content creator templatesContent creator templates: the eight that remove the decisionsFill in templates for hooks, scripts, captions, repurposing, the weekly plan, sponsorship pitches, brand briefs and the performance log.8 October 2026beauty parlour marketingBeauty parlour marketing: fill the quiet hours, own the bridal seasonThe appointment book is the product. Here is how to fill it by day part and by season, with WhatsApp, the Business Profile and your existing clients.8 October 2026youtube video seoYouTube video SEO: the three surfaces and what each one rewardsHow search, suggested and browse decide who sees a video, the metadata that matters, and the two numbers to fix first.8 October 2026seo united kingdomSEO in the United Kingdom: what actually differs for UK searchHow UK search results are built, the ccTLD and hreflang decision, British language and pricing signals, UK link sources, and how to measure it.8 October 2026seo training classesSEO training classes: pick the format by who is in the roomThe five class formats compared, a role by role syllabus for training a team, and a one day workshop agenda you can run internally.8 October 2026seo training class onlineOnline SEO training: how to pick a class that teaches the workThe syllabus a good online course has to cover, the free official sources to read first, and an eight week study plan with a real practice site.8 October 2026seo services united statesSEO services in the United States: the six shapes of the offerWhat each kind of US provider actually delivers, the scope questions that separate them, and a 90 day trial that settles the decision.8 October 2026seo rank reporterSEO rank reporter: building a ranking report somebody actually readsWhere the numbers come from, why two tools disagree, and the report structure that survives a sceptical manager.8 October 2026seo portland oregonSEO in Portland, Oregon: the three jobs and how to scope each oneLocal, ecommerce and business to business search are different purchases in Portland. How to tell which one is yours, what the first ninety days should contain, and the questions that separate the shortlist.8 October 2026seo for plastic surgeonsSEO for plastic surgeons: the procedure page is the unit of workHow to build procedure pages that win consultations, what the advertising and photo rules require, and the numbers that tell you it is working.8 October 2026seo for auto repairSEO for auto repair: the map pack, the job pages, and the make and model searchesThe three search surfaces that bring a vehicle to your ramp, the page structure that covers them, the schema to add, and how to measure it.8 October 2026seo description examplesSEO description examples: worked before and after copy for every description fieldFive different description fields affect your search results. Here is example copy for each one, with the reason it works and the length to write to.8 October 2026seo automated reportingAutomated SEO reporting: the four layers, and what to never automateCollection, storage, presentation and delivery built from source APIs, the metrics that belong in the automated part, the commentary that has to stay human, and how to set alert thresholds from your own data.8 October 2026semrush seo analysisSemrush SEO analysis: the five reports, in the order that makes them usefulSite Audit, Organic Research, Keyword Gap, Position Tracking and backlinks run in sequence, with a clear line between the numbers Semrush models and the numbers Search Console measures.8 October 2026semrush backlink auditSemrush Backlink Audit: how to run it and what to do with the resultSetting the tool up properly, reading the toxicity score for what it is, and deciding between ignore, remove and disavow.8 October 2026outbound links for seoOutbound links for SEO: when to link out, how to mark them, and what it doesWhy linking out helps a page, the rel attributes Google asks you to use, how many links to include, and the quarterly audit that protects you.8 October 2026native content examplesNative content examples: ten formats, and what makes each one workThe formats brands actually buy, the disclosure rules that apply to all of them, and how to brief and judge a piece.8 October 2026monthly seo packagesMonthly SEO packages: how to read a tier and turn it into a deliverable listWhat the three tiers usually contain, the ten line deliverable list to demand instead, what actually drives the price, the contract terms to settle first, and the promises that should end a conversation.8 October 2026mobile seo optimisationMobile SEO optimisation: parity first, speed second, layout thirdWhat mobile first indexing actually requires, the parity audit that finds most problems, and the mobile specific fixes worth doing in order.8 October 2026medical marketing companiesMedical marketing companies: the compliance checks to run before you signThe types of healthcare marketing supplier, the privacy and claims questions that come first, who signs off clinical content, and the numbers to measure.8 October 2026marketing terms and definitionsMarketing terms and definitions: sixty words you need in plain languageA working glossary in six groups, strategy, funnel, channels, ad mechanics, measurement and content, with the commonly confused pairs told apart.8 October 2026marketing policy exampleMarketing policy example: a template you can copy, section by sectionWhat a marketing policy contains, example wording for every section, who signs off on what, and how to keep it current.8 October 2026marketing for car repairMarketing for car repair: the system that keeps the bays fullWhere repair work actually comes from, the retention habits that cost almost nothing, how to spend on local advertising, and the two numbers that tell you it is working.8 October 2026marketing for car dealersMarketing for car dealers: measure cost per sold unit, then spend in this orderThe measurement setup that makes every channel decision, the spending order from your own site down to third party leads, the three offers that beat generic advertising, and how to size marketplace spend at renewal.8 October 2026marketing firms san diegoMarketing firms in San Diego: choosing by sector, not by list positionThe five industries that shape the San Diego agency market, which kind of firm fits each, the cross border question, and a brief that gets you three comparable proposals.8 October 2026marketing firms edinburghMarketing firms in Edinburgh: how the market works and how to chooseWhat the Edinburgh agency market is built on, the Scottish specifics worth knowing, how fees are put together, and what to hold a supplier to.8 October 2026marketing firms denverMarketing firms in Denver: decide the capability before you shortlistThe four capabilities Denver firms sell, how to tell which one you need, what the Front Range market changes about the brief, and the questions that separate a shortlist.8 October 2026marketing firms charlotte ncMarketing firms in Charlotte, NC: buying inside a regulated marketCharlotte's banking, healthcare and energy base makes the compliance review the deciding factor. What to ask about it, which size of firm fits, and the brief that gets three comparable proposals.8 October 2026marketing companies leedsMarketing companies in Leeds: how the market works and how to chooseWhat the Leeds agency market looks like, the checks that take ten minutes, how fees are built, and what to hold a supplier to.8 October 2026marketing companies edmontonMarketing companies in Edmonton: four buyer types, four different purchasesPublic sector procurement, industrial and energy services, seasonal consumer demand and the institutional sector each need a different kind of firm. The brief, the questions and the local context that decide the outcome.8 October 2026java script seoJavaScript SEO: how Google renders your site and what to fix firstThe three phases Google uses on a JavaScript site, the failures that cost indexing, the rendering choices compared, and how to test what a crawler really sees.8 October 2026how to improve site trafficHow to improve site traffic: diagnose the channel, then fix the one that is brokenA channel by channel diagnosis, the four stage organic funnel that shows exactly where you are losing people, and how to tell real improvement from noise.8 October 2026hospitality marketing companiesHospitality marketing companies: the four types, and how to choose between themWhat each kind of hospitality agency actually does, the brief that gets a useful proposal, the fee models, and the numbers to hold the work to.8 October 2026higher ed marketingHigher ed marketing: the programme page is the unit of workWhy enrolment is won at programme level, how to run the funnel against the academic calendar, and the numbers a provost will accept.8 October 2026find seo keywordsHow to find SEO keywords: the five sources you already own, then the toolsMine Search Console, site search, sales calls, support tickets and reviews first, expand with autocomplete and a competitor gap check, then qualify each candidate against the results page before volume is considered.8 October 2026digital media agency leedsDigital media agencies in Leeds: what they do and how to brief oneWhat sits inside digital media, the channels and what each is for, the fee models and transparency questions, and the brief that gets a real plan back.8 October 2026digital commerce agencyDigital commerce agency: what the work covers and how to scope itThe three kinds of firm sold under one name, what commerce includes that general marketing does not, how to scope a replatform without losing revenue, and the questions that separate an integrator from a marketing shop.8 October 2026demand gen marketingDemand gen marketing: the operating model, not the channel listTwo budgets kept separate, the five roles the function needs, a one page agreement with sales, one constraint per quarter, and the six numbers that belong on the dashboard.8 October 2026
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