Blog, page 11 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
digital marketing strategy implementatioDigital marketing strategy implementation: turning the plan into a ninety day launchOwners, a sequence, a calendar and a weekly review, so the strategy document becomes work that ships.12 October 2026check pages indexed by googleHow to check which of your pages Google has indexedFour checks, from one URL to a whole site, and what each result means.12 October 2026behavioral economics and marketingBehavioural economics and marketing: seven effects, where each belongs, and how to test themPeople decide with shortcuts, and seven well studied effects explain most of what changes a choice on a marketing page.12 October 2026basic marketing conceptsBasic marketing concepts: the ten ideas every other marketing topic is built onNeeds, segments, positioning, the mix, value, funnels and the rest, each in plain words with one working example.12 October 2026analytics keyword not provided"(not provided)" in analytics: where your keyword data went and how to get it backWhy Google Analytics shows (not provided) for organic search, and the reports that replace it.12 October 2026ugc brand dealsUGC brand deals: the six terms to settle before a creator filmsWhat to put in writing about deliverables, usage rights, exclusivity, payment, revisions and disclosure.12 October 2026best marketing techniques for small busiMarketing techniques for small businesses: seven in the order that pays backFrom a complete business profile to narrow paid search, with the weekly rhythm and the four numbers to keep.12 October 2026marketing implementation scheduleMarketing implementation schedule: a twelve week template with owners and checksFour phases, the columns every row needs, and how to work backwards from the date that cannot move.12 October 2026find influencers for your brandFind influencers for your brand: six places to look and how to vetA search order, a ten minute vetting list and a scoring sheet for building a creator shortlist.12 October 2026creative marketing conceptsCreative marketing concepts and innovative approaches: how to find, test and run themA concept is one idea in a sentence and an approach is a new route to customers. Here is the method for both.12 October 2026brand persona examplesBrand persona examples: six personalities, the rules behind each, and how to write your ownA brand persona is a personality written down so every writer produces the same character, and these six examples show what that looks like.12 October 2026audience targeting marketingAudience targeting in marketing: the six signals and how to choose between themDemographic, interest, contextual, search intent, first party and lookalike targeting, matched to the buyer stage.12 October 2026ahrefs seo toolbarAhrefs SEO Toolbar: what it does free, what needs an account, and five checks to run firstThe Ahrefs SEO Toolbar is a free browser extension for on page checks, redirects, headers and country switched Google results, and this guide shows what each tier gives you.12 October 2026tiktok influencer agencyTikTok influencer agency: what they do, how the fees are built, and the contract terms that decide the resultA TikTok creator agency sources talent, negotiates usage, briefs without killing the creator's voice and reports on what the campaign moved. Here is the scope, the three fee models, and the terms worth arguing about.12 October 2026serp api pricingSERP API pricing: the three billing models, what a search credit really is, and how to estimate your billSERP APIs are sold by monthly search credits, by the thousand requests, or purely pay as you go. Here is how each model bills, the small print that moves the number, and a worked way to size a plan before you buy.12 October 2026promotional marketing merchandisePromotional merchandise and printed materials: choosing the item, briefing the supplier, measuring the runWhich item suits which job, the quantity mistake that fills a storeroom, the six line brief that makes quotes comparable, and how to measure something you gave away.12 October 2026pinterest marketing strategistPinterest marketing strategist: the scope to hire for, and the numbers the role answers toWhy the job is search work rather than social posting, the rich pin setup most hires skip, the metrics worth holding it to, and the paid work sample that settles a shortlist.12 October 2026perceptual mapping in marketingPerceptual mapping in marketing: how to build one, the two axes to choose, and how to read the empty spaceA perceptual map plots how buyers see you against competitors on two attributes that drive choice. Here is how to pick the axes, gather the data, draw it, and tell a real gap from a gap nobody wants.12 October 2026marketing mix place distribution channelPlace in the marketing mix: distribution channels, channel levels and how to choose yoursPlace decides how your product reaches the buyer, and a distribution channel is the chain of parties that carries it there. Here is every route, what each one costs you, and the criteria that pick one.12 October 2026marketing for managed service providersMarketing for managed service providers: the five things that fill an MSP pipeline, in the order to do themMSP marketing is a referral business with a long replacement cycle. Here is the order that works: a narrow vertical, proof a technical buyer can check, local search, a referral engine, and one outbound motion.12 October 2026market a clothing brandHow to market a clothing brand: the order that works, from first hundred buyers to repeat customersApparel marketing fails when it starts with reach. Here is the sequence that works: a sharp proposition, fit and returns under control, two channels done properly, then community and retention.12 October 2026loyalty card marketingLoyalty card marketing: the four mechanics, the arithmetic behind the reward, and the terms to publishStamp cards, points, tiers and paid membership compared, the discount rate your card really carries, what to collect at the till, and the numbers to report monthly.12 October 2026logo for security agencyA logo for a security agency: what the mark has to survive, the symbols to avoid, and how to brief a designerA security company mark lives on uniforms, vehicles, badges and site signage before it ever lives on a website. Here is what that demands of the design, which symbols create legal risk, and the brief that gets it right first time.12 October 2026logo for placement agencyA logo for a placement agency: designing for job boards, inboxes and contract footersThe surfaces that decide the design, the asset list to insist on, the four cliches to avoid, the name checks to run first, and a rollout that takes a week.12 October 2026googlebot web crawlerGooglebot: what the crawler is, how it behaves on your site, and how to verify a request really came from GoogleGooglebot is two crawlers under one robots.txt token. Here is what Google documents about its limits and behaviour, how to control it, how to verify it, and what the other crawlers in your logs are doing.12 October 2026google request recrawlHow to ask Google to recrawl a URL: the two documented methods, the quota, and what to do while you waitGoogle documents exactly two ways to request a recrawl: URL Inspection for a handful of pages and a sitemap for many. Here is how each one works, how long it takes, and how to fix the reasons a changed page stays stale.12 October 2026google ads introductory offer codeGoogle Ads introductory offer codes: where a real one comes from and how to apply it without voiding itWho counts as a new advertiser, the exact menu path, the invoicing mistake that loses the credit, and a thirty day test worth spending it on.12 October 2026how to generate traffic to your blogHow to generate traffic to your blog: harvest the archive first, then publishThe three lists hiding in your Search Console report, the internal linking sweep most blogs never run, one question per post, and the distribution routine for every new piece.12 October 2026effective marketing tacticsEffective marketing tactics: twelve that work, and how to choose the three that suit youEach tactic with its effort and time to effect, a pick of three by business type, the weekly rhythm that makes them work, and the five reasons good tactics fail.12 October 2026copy writing agencyHiring a copywriting agency: the four kinds, how the fees are built, and the brief that gets good workCopywriting agencies are sold under one name and do four different jobs. Here is which kind matches your work, how pricing is built, what belongs in the brief, and the test that separates a writer from a vendor.12 October 2026cold email agencyCold email agency: what you are actually buying, the deliverability work that decides results, and how to judge oneA cold email agency builds the list, the domains, the sequences and the inbox hygiene behind outbound. Here is what belongs in scope, the sender rules every provider now has to meet, and the questions that separate an operator from a sender.12 October 2026broad match keywordBroad match keywords: what Google matches, why it needs Smart Bidding, and how to switch it on safelyThe syntax for all three match types, the signals broad match reads, the duplicate rule that saves you an afternoon, and a two week test with its own budget.12 October 2026black friday marketingBlack Friday marketing: the October work that decides the 27 November resultA calendar counted back from the date, the margin floor arithmetic, the permanent sale page, the markup that shows a reduction correctly, and the operations to staff.12 October 2026abm marketing toolsABM marketing tools: the six categories, the trial that produces a decision, and what to buy firstWhat each category answers, the minimum stack that runs a fifty account programme, how two platforms describe themselves, and the data work that decides whether any of it works.12 October 2026supply chain marketingSupply chain marketing: winning operations buyers, and keeping the plan and the supply in stepTwo jobs in one plan: marketing a logistics or distribution business to a technical committee, and running the handshake between the campaign calendar and the supply plan.10 October 2026ai generated advertisingAI generated advertising: the brief, the review gate, and the disclosure rulesGenerated creative wins on volume and localisation. Here is what to put in the brief, what every asset has to pass, and the labelling duties that now apply.10 October 2026differentiate between traditional marketTraditional and digital marketing: the real difference, and how to split a budgetThe distinction is addressability and measurement. Here is the comparison, where each one genuinely wins, and how to read a channel you cannot track directly.10 October 2026bing business directoryBing business directory: claiming your Bing Places listing and keeping it currentBing Places for Business moved into bing.com in October 2025. Here is how to claim, import and complete the listing, and why the record matters beyond Bing itself.10 October 2026recent marketing campaignsRecent marketing campaigns, and how to read one while it is still runningWhere current work is documented properly, five recent campaigns and exactly what is on the public record for each, and six checks for judging a live campaign.10 October 2026brand extension brandingBrand extension: the fit tests, the architecture choice, and what it does to the parent brandA line extension stays in the category, a brand extension leaves it. Here are the four routes, the four fit tests, and what to baseline before you launch.10 October 2026sports and entertainment marketingSports and entertainment marketing: the five revenue lines, and how a sponsorship is pricedTwo jobs, one team: building the audience, then selling access to it. Here are the revenue lines, the fan funnel, the sponsorship inventory and the clearances to settle first.10 October 2026schema mark up checkerSchema markup checker: which validator to use, and how to read what it tells youTwo tools answer two different questions. Here is which to run when, how to read errors against warnings, and how to validate a whole site instead of one URL.10 October 2026static content generatorStatic content generators: what they build, which one to pick, and the indexing checklistA static site generator turns content and templates into finished HTML at build time. Here is how the approaches compare, the main tools, and what keeps the output fully crawlable.10 October 2026marketing to niche marketsMarketing to niche markets: how to pick one, size it, and reach it profitablyA niche is a group the mainstream serves badly, not just a small market. Here are the four tests, how to size one without a research budget, and where niche buyers gather.10 October 2026facebook media marketingFacebook marketing: the organic half, the paid half, and the order to build themThe Page as a verifiable record, the content formats the feed distributes, Ads Manager decisions in order, and a ninety day build plan.10 October 2026strategic brand developmentStrategic brand development: the six stages, and how branding and brand positioning fit togetherPositioning is the decision, branding is the expression, and the brand is the result. Here are the six stages, the deliverable each one owes you, and how to measure it.10 October 2026push and pull marketingPush and pull marketing: what each one does, and how to run bothPush takes the offer to the buyer, pull brings the buyer to the offer. Here is how to tell which one you are short of, and the sequence for running both.10 October 2026web content optimizationWeb content optimization: the repeatable pass on pages you have already publishedHow to pick which pages to work on, the one change discipline that makes the result readable, and the measurement window that tells you whether it worked.10 October 2026seo specialists adelaideSEO specialists in Adelaide: one market, two jobs, and how to buy either one wellWhy Adelaide and South Australia are effectively the same search market, what that means for the brief, and the questions and contract terms to settle before you sign.10 October 2026seo competition researchSEO competition research: how to decide whether a query is worth going afterWhat a difficulty score is actually measuring, the seven point manual read of a results page, and a scorecard that ends in a go or skip decision.10 October 2026purchase backlinks seoPurchasing backlinks for SEO: what is actually being sold, what Google's policy says, and where paid budget does workThe five products sold under one phrase, the exact wording of the link spam policy and the sponsored attribute exception, and the clean up sequence if you have already bought.10 October 2026penguin update in seoThe Penguin update in SEO: what it was, what replaced it, and how link problems are handled nowThe dated history from Google's own announcements, what changed when Penguin went real time, and the diagnosis sequence to run if you think links are holding a site back.10 October 2026openapi chatgpt apiOpenAPI and the ChatGPT API: the two things that phrase means, and how to use each oneWhere OpenAI's own OpenAPI description lives and what to generate from it, and how to write an OpenAPI document that ChatGPT can call as a tool.10 October 2026naming photos for seoNaming photos for SEO: the pattern, the rules, and how to rename a library you have already publishedA file naming convention that scales to thousands of images, what the filename does that alt text does not, and the safe way to rename images that already have URLs.10 October 2026marketing for aesthetic clinicMarketing for an aesthetic clinic: the treatment plan is the asset, not the first appointmentA patient acquisition and retention system for non surgical aesthetics, with the advertising rules on prescription treatments, the recall cycle and the numbers to hold weekly.10 October 2026customizable seo dashboardsCustomizable SEO dashboards: the four things that word means, and how to buy the one you needThe categories of dashboard, the ten customisation questions to test on a trial, and the query segmentation that makes any of them worth opening.10 October 2026crisis communication agencyCrisis communication agency: the three engagement models, the contract to sign before anything happens, and how to judge the workWhat these firms do across readiness, response and recovery, the questions that separate them, and the terms to settle while nothing is on fire.10 October 2026charlotte branding agencyCharlotte branding agency: the four project types, the clearance step most briefs forget, and how the fee is builtWhat a brand project in Charlotte actually contains, the legal clearance that has to run alongside it, and the questions that separate a brand firm from a logo supplier.10 October 2026physical therapy marketingPhysical therapy marketing: three engines, and the one most clinics never switch onReferral communication, the condition pages patients search for, and the retention work that decides a clinic's economics.10 October 2026dofollow backlink listDofollow backlink lists: what the attribute really is and the target list worth building insteadThere is no dofollow attribute, published lists describe the behaviour Google's spam policies name, and six categories of earned link are available to you this week.10 October 2026
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