Blog, page 14 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
director of marketing and communicationsDirector of marketing and communications: what the combined role owns, and how to hire for itThe two jobs in one title, the three things only this role can own, the operating calendar, the eight numbers it is judged on, and the interview that reveals which half a candidate comes from.9 October 2026content duplicacy checkerContent duplicacy checker: the two jobs, the right tool for each, and what to do with the resultHow similarity scores are produced, the four kinds of duplication, the sequence for checking your own site, and how to choose between a canonical, a redirect and a rewrite.9 October 2026detailed seo extensionChrome SEO extensions: which two to install, and what each one is fastest atThe shortlist as listed on the Chrome Web Store on 9 October 2026, matched to the job each one does, plus the ten second page check worth making a habit.9 October 2026brand activation marketingBrand activation marketing: the seven formats, the brief, and the numbers to set firstHow to brief an activation backwards from the behaviour you want, the budget lines people forget, and the three layers of measurement that tell a good activation from a busy one.9 October 2026conversion optimization agencyConversion optimization agency: the four kinds, the twelve questions, and how to judge the first ninety daysThe three numbers to bring to the first call, what each fee model rewards, the warnings worth taking seriously, and the scorecard to agree before you sign.9 October 2026content generation companiesContent generation companies: the five kinds, and how to judge output before you signWhat each kind of provider actually sells, the ten questions that separate them, and the five checks to run on a sample.9 October 2026salesforce marketing cloudsSalesforce Marketing Cloud: the products under one name, and which one you needEngagement, Account Engagement and Marketing Cloud Next mapped, with the published entry prices and how to find out what your org already owns.9 October 2026seo screaming frogScreaming Frog SEO Spider: the setup, the first crawl, and the reports to read in orderWhat the free 500 URL version covers, what the licence adds, the five settings to change before you crawl, and the seven reports that find real problems.9 October 2026patent translation agenciesPatent translation agencies: the two products, how to brief one, and how to judge the qualityFiling translations and information translations are different purchases, and the controls that protect claim scope are agreed before any work starts.9 October 2026luxury brand consultantLuxury brand consultant: what the work covers, when to hire one, and how to brief and judge themThe six areas the work touches, why luxury strategy inverts normal growth advice, and the evidence to ask for before you sign.9 October 2026is seo still relevantIs SEO still relevant? What changed, what did not, and where the work movedA straight answer, the five things that genuinely changed, the five that did not, and the query types where the work pays most now.9 October 2026adwords management agencyAdWords management agency: what you are buying, the fee models, and the clauses to settle firstAccount ownership, the bias built into each way of charging, and a scorecard for the first ninety days.9 October 2026content gap analysisContent gap analysis: the four kinds of gap, and a method that ends in a page listHow to compare the questions your buyers ask with the pages you actually have, and turn the difference into a prioritised list of pages to write, rewrite or merge.9 October 2026audio visual marketingAudio visual marketing: picking the format, the production tier and the measureWhat sound and moving image are each good at, the three questions every brief has to answer, and how to turn one shoot into a year of assets.9 October 2026white papers marketingWhite papers in marketing: when they earn their cost, how to structure one, and how to measure itThe five types, a section by section structure, the gating decision, and the distribution plan that decides whether the document was worth writing.9 October 2026google doc brochureHow to make a brochure in Google DocsPage setup first, then columns and column breaks, plus the panel order for a tri fold and the export settings a printer will accept.9 October 2026seo page title best practicesSEO page title best practices: what Google uses, what it rewrites, and a template per page typeThe nine rules from Google's own title link documentation, worked examples for six page types, and how to stop your titles being replaced.9 October 2026marketing operations directorMarketing operations director: what the role owns, how it is judged, and how to hire oneA scorecard, a first ninety days, and the interview questions that separate a systems owner from a reporting assistant.9 October 2026review schema generatorReview schema generator: blocks you can copy, and the eligibility rule that decides whether stars appearWhat a generator produces, the Review and AggregateRating properties Google requires, and the self serving review rule that catches most businesses out.9 October 2026seo task managementSEO task management: the intake, the backlog and the definition of doneHow to turn audit findings into shipped changes with one queue, tasks written as instructions, and a verified column nobody skips.9 October 2026marketing automation dynamics 365Marketing automation in Dynamics 365: how the journeys engine works and how to set one upThe three decisions every automated journey makes, the difference between a segment based and a trigger based journey, and the order to build in.9 October 2026how to add your home location in google How to add your home location in Google MapsThe one minute version for the Home label on your own account, and what to do differently when your home is also your business address.9 October 2026best digital marketing companies in the Best digital marketing companies in the world: the four tiers and how to pick for a global briefWhat global capability actually means, the four kinds of firm competing for an international account, the three operating models to choose between, and the evidence to ask for.9 October 2026creative agencies montrealCreative agencies in Montreal: how the market is built and how to brief and judge oneThe five kinds of shop in the city, why bilingual work has to be planned rather than translated, the Quebec specific questions to ask, and a scorecard for comparing pitches.9 October 2026director of product marketingDirector of product marketing: what the role owns, how to judge it, and how to hire oneThe seven areas the job covers, what belongs to somebody else, the scorecard to judge it on, and an interview plan with four exercises that show the work rather than the talk.9 October 2026marketing automation for salesforceMarketing automation for Salesforce: the three routes and how to pick between themAccount Engagement, Marketing Cloud Engagement or a third party platform connected to the CRM, what each one is built for, and the implementation decisions that decide whether it works.9 October 2026semrush backlinksSemrush backlinks: the four reports, what each one answers, and the order to use themBacklink Analytics, Backlink Gap, the audit and the Link Building Tool, what every column in the report means, and how to read the numbers without drawing the wrong conclusion.9 October 20267 ps of marketing with examplesThe 7 Ps of marketing with examples: three businesses filled in, P by PWhat each of the seven Ps asks, three worked examples written out in full, and the consistency test that shows where a mix is leaking money.9 October 2026yoast content analysisYoast content analysis: what each check is testing and which ones to act onThe two analyses Yoast runs, what every bullet is really measuring, the checks worth fixing first, and how to use the panel as a final pass rather than a writing brief.9 October 2026sample marketing dashboardSample marketing dashboard: four worked examples and the build orderOne dashboard per audience and per decision, the tiles on each of the four standard views, where every number comes from, and the layout rules that make a dashboard get used.9 October 2026sample marketing goalsSample marketing goals: twenty written out properly, by stage and by channelThe five parts every usable goal has, twenty samples you can copy the shape of, and how a company target cascades into channel goals somebody owns.9 October 2026e commerce marketing platformE-commerce marketing platform: the five categories, what each one does, and how to chooseWhat sits behind the phrase, the five tool categories a store actually needs, the data plumbing question that decides the shortlist, and the flows that pay for the subscription first.9 October 2026arabic translation agencyArabic translation agency: the decisions to settle before you brief oneStandard Arabic or a dialect, right to left engineering, transcreation against straight translation, the vendor checks that matter, and a brief template you can send.9 October 2026tubebuddy seo studioTubeBuddy SEO Studio: what it checks, how to use it on a video, and where the gains actually areWhat the SEO Studio workflow walks you through, how to read its score, the order to do the work in, and the parts of YouTube performance that sit outside any optimiser.9 October 2026video content agencyVideo content agency: the four kinds, how to brief one, and how to judge the workWhat each type of video partner is built for, the brief that prevents reshoots, the rights and deliverables to settle in writing, and a scorecard for comparing reels.9 October 2026semrush keyword gapSemrush Keyword Gap: how to run it and turn the overlap sets into a planWhat the tool compares, how to choose the competitors you feed it, what each overlap set means, and the filters that turn a long export into a short list of pages to write.9 October 2026boost seo rankingsBoost SEO rankings: the nine changes that move positions, in the order to make themA prioritised plan that starts with the pages already close to the top, with what to do in week one, month one and quarter one.9 October 2026skyscraper technique seoThe skyscraper technique in SEO: how it works, where it fails, and the version that still worksThe three original steps explained, why longer no longer wins on its own, and a differentiated rebuild that earns links and rankings today.9 October 2026how to create a marketing personaHow to create a marketing persona: the interviews, the template and the testA method that produces personas your team actually uses, built from real customer interviews and sales data rather than from demographics and stock photos.9 October 2026top 10 digital marketing companiesTop 10 digital marketing companies: how those lists are built and how to make your ownWho publishes the rankings and what they are based on, the five tiers of firm you are actually choosing between, and a scoring method that produces your own top ten.9 October 2026seo quake chrome extensionSEOquake Chrome extension: what it shows, how to set it up, and the checks it is best atThe free Semrush browser extension explained panel by panel, with the three workflows it does faster than anything else and how to read its numbers properly.9 October 2026graphic design staffing agenciesGraphic design staffing agencies: how to brief one and judge the designers they sendThe role levels to specify, the fee models, the portfolio review that predicts performance, and the paid test that settles it.9 October 2026youtube influencers marketingYouTube influencer marketing: the formats, the rates, the brief and the measurementHow integrations and dedicated videos differ, how creators price, what belongs in the brief and the contract, and the numbers that tell you whether it worked.9 October 2026whatsmyserp serp checkerFree SERP checker: how to take a rank reading you can trustWhat a free SERP checker measures, the five settings that decide whether the number is real, and the workflow that turns a spot check into a usable record.9 October 2026sem rush rankSemrush Rank: what the number means, how it differs from Authority Score, and when to use itThe three different things people mean by a Semrush rank, what each one is calculated from, and which to put in a report.9 October 2026video game translation agencyVideo game translation agency: what game localisation includes and how to brief oneThe difference between translation and localisation for games, the deliverables and file formats, the QA pass that catches what translators cannot see, and how to scope a quote.9 October 2026seo for carpet cleanersSEO for carpet cleaners: the pages that bring calls, and the local signals that rank themA page plan built around service plus suburb, the Google Business Profile work that decides the map pack, and the review habit that compounds.9 October 2026sem advertising campaignSEM advertising campaign: how to plan, split budget and read one across search enginesA campaign plan that covers Google and Microsoft Ads together, the budget split that keeps learning stable, and the five reports that tell you what to change.9 October 2026smart seo techSmart SEO tech: what to automate, what to keep manual, and the stack that holds upA practical view of SEO technology by job, which parts machines do better than people, and where automation quietly damages a site.9 October 2026html seo metaHTML SEO meta tags: every tag that matters, what it does, and the ones to stop usingA copy and paste reference for the head of an HTML page, with the tags search engines read, the social tags, and the legacy tags that do nothing.9 October 2026seo for home buildersSEO for home builders: community pages, floor plans, and the long buying cycleHow to structure a builder website around communities and plans, which local signals matter, and the searches a buyer runs eighteen months before they sign.9 October 2026performance marketing consultantsPerformance marketing consultants: what they do, how to brief one, and how to judge the workThe four kinds of performance consultant, the scope of work that prevents disappointment, the fee models, and the five numbers to review every month.9 October 2026seo resellers programSEO reseller programs and plans: how they are structured and what to check before you signThe three program models, what a reseller plan actually contains at each tier, the margin maths, and the clauses that decide whether you can keep the client.9 October 2026onpage seo techniquesOn page SEO techniques: the eleven that move positions, in the order to do themA working sequence for the changes you make on the page itself, from search intent to internal links, with what to check after each one.9 October 2026atl marketing meaningATL marketing meaning: what above the line covers, how it is bought, and how it is judgedThe term defined, the five ATL channels in detail, the buying language you will meet, and the measures that tell you whether the spend worked.9 October 2026cpa affiliate marketingCPA affiliate marketing: how the model pays, the offer types, and the rules on both sides of the dealCost per action explained for advertisers and affiliates, with the fraud controls, the disclosure duties and the terms that decide whether the channel is profitable.9 October 2026google webmaster tools dashboardGoogle Webmaster Tools dashboard: where it went, how to get in, and how to read the first screenWebmaster Tools is now Google Search Console. This is the sign in route, the overview cards, and the left hand menu explained item by item.9 October 2026leads marketing meaningLeads in marketing: what the word means, the five stages, and the definitions to write downA lead, an enquiry, an MQL and a prospect are four different things. Here is the plain meaning of each and the handover rules that stop the arguments.9 October 2026advocate marketing and printAdvocate marketing: how to turn happy customers into proof, in print and everywhere elseThe programme behind referrals, reviews, references and case studies, and how the same advocacy assets carry into print.9 October 2026orm full form in digital marketingORM full form in digital marketing: online reputation management, and what the work coversThe term expanded, the five surfaces ORM covers, how it differs from PR and SERM, and the metrics an ORM report should carry.9 October 2026
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