Blog, page 10 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
marketing person requiredMarketing person required: what to put in the ad, how to screen, and what the first ninety days should produceFor the owner who needs one marketing hire: decide the job first, write an ad that names the work, and test candidates on a real task.12 October 2026majestic seo backlinkMajestic SEO backlinks: what the data measures and how to read a reportTrust Flow, Citation Flow, the Fresh and Historic indexes, and the order to read a Majestic backlink report in.12 October 2026luxury retail agencyLuxury retail agency: what one should run for a brand with stores, and how to brief itThe jobs a luxury retail agency covers, how it differs from a consultant, and the brief and checks that keep the brand intact.12 October 2026digital marketing instagram post ideasDigital marketing Instagram post ideas: 34 ideas sorted by goal, with a four week planPost ideas for business accounts grouped by what each post is for, with the format that suits it and a plan to place them.12 October 2026impact of influencer marketing on consumThe impact of influencer marketing on consumer behaviour: five effects on the buyer and how to measure eachInfluencer content changes what people notice, trust, search for and buy, and each change leaves a trace you can read.12 October 2026industrial and manufacturing marketingIndustrial and manufacturing marketing: the buyer, the assets and the channels that payHow engineers and procurement teams buy, what to publish for them, and how to run a marketing programme around a long sales cycle.12 October 2026marketing strategies for home health ageMarketing strategies for a home health agency: referral sources, quality ratings and the rules around bothA home health agency fills its census through physicians, hospitals and discharge planners, so the strategy is relationships, response time and public quality data, run inside the anti kickback rules.12 October 2026components of holistic marketingComponents of holistic marketing: the four parts and what each one means in practiceRelationship, integrated, internal and performance marketing, explained with the job each does inside a business.12 October 2026google trends ecommerceGoogle Trends for ecommerce: seven jobs it does well, and how to run each one on a product lineGoogle Trends shows how interest in a search term rises and falls; a store uses it to time stock, pick product names, spot fading lines and decide where to advertise.12 October 2026freelance marketing agentFreelance marketing agent: who to hire, what to hand over and how to payThe three kinds of freelance marketer, the jobs each suits, the pay models and a contract that protects both sides.12 October 2026facebook ad trafficFacebook ad traffic: what you are paying for, and why clicks and sessions differChoosing the Traffic objective, reading link clicks against landing page views, and fixing the gap with your analytics.12 October 2026employer branding marketingEmployer branding marketing: the offer, the proof and the channels candidates useHow to market your company as a place to work, with an employee value proposition, a careers page and the numbers that show it is working.12 October 2026canopy activity in marketingCanopy activity in marketing: how a branded tent earns its place at an eventWhat a canopy activation is, where it works, how to plan one and what to count afterwards.12 October 2026marketing water bottlesMarketing water bottles: choosing the bottle, the print method and the order so the logo gets usedA branded bottle earns its cost when people carry it for years; here is how to pick material, print, quantity and supplier for that outcome.12 October 2026sms marketing benefitsThe benefits of SMS marketing, and what each one needs to workEight benefits of texting customers, the jobs it should not be given, and how to start with permission.12 October 2026best sms marketing apps for shopifySMS marketing apps for Shopify: five listings checked on 12 October 2026 and the seven questions that pick the right oneChoose by consent capture, country coverage, message cost and where the revenue report comes from, then test the app on one flow.12 October 2026glossary of seo termsGlossary of SEO terms: forty definitions in plain language, grouped by the job each one belongs toCrawling, ranking, content, links, technical checks and measurement, with the pairs people confuse told apart.12 October 2026seo for furniture storesSEO for furniture stores: category pages, product facts, variants and the showroomHow a furniture store earns search visits, from the way buyers search to the markup for colours and sizes.12 October 2026instagram growth agencyInstagram growth agency: what the work includes, the fee models, and how to tell real growth from a bought numberA growth agency earns its fee on reach to people who do not follow you yet, and on what those people do next.12 October 2026talent agency influencersTalent agency for influencers: who it works for, how it earns, and how a brand books creators through oneA talent agency represents creators. A brand that books through one is dealing with the creator's side of the table.12 October 2026define evergreen contentWhat evergreen content is, how to spot it and how to keep it freshA plain definition, five tests for an evergreen topic, and a yearly routine that keeps a page earning.12 October 2026classified submission in seoClassified submission in SEO: what the tactic is, what the links carry, and the version that brings enquiriesPosting ads on classified sites is a lead channel first and a link tactic a distant second.12 October 2026surprise and delight marketingSurprise and Delight Marketing: Unannounced Gestures, Who Should Get Them and How to Measure the ReturnA reward nobody promised changes how a customer talks about you. It only works when it stays unexpected and costs less than the customer is worth.12 October 2026sms marketing for restaurantsSMS marketing for restaurants: collecting consent, the four messages that work and when to send themText messages reach guests who asked to hear from you, so the list has to be built with permission and used sparingly.12 October 2026shopify chat gptShopify and ChatGPT: the three things people mean, and what a store owner does about eachSelling inside ChatGPT, using ChatGPT to run the store, and Shopify's own assistant are three separate jobs with three separate setups.12 October 2026serp click through rateSERP Click Through Rate: Build Your Own Curve From Search Console Instead of Borrowing OneClick through rate on a results page depends on position, query type and what else is on the page. Your own data answers it better than an average.12 October 2026seo projects outsourcingOutsourcing SEO projects: how to scope the work, write the brief and accept the resultAn outsourced SEO project goes well when the scope, the access and the acceptance test are written down before the first invoice.12 October 2026seo ireland dublinSEO in Ireland and Dublin: what to buy, how to scope it and how to vet a supplierIrish search is a small, English speaking market with its own local signals, and the work you buy should reflect that.12 October 2026seo for movers packersSEO for movers and packers: route pages, the Google profile and a quote form that convertsMoving customers search by place and by job, so the pages and the profile need to name both.12 October 2026sem rush keyword difficultySemrush keyword difficulty: what the percentage means, the six bands and how to use the scoreKD% is a comparison score between keywords, and the band tells you what kind of effort a page will need.12 October 2026reciprocal linking seoReciprocal Linking and SEO: Where a Link Swap Is Normal and Where It Becomes a SchemeTwo sites linking to each other is ordinary web behaviour. A campaign built on it is something Google names in its spam policies.12 October 2026realtor marketing materialsRealtor marketing materials: the ten pieces to prepare and the rules that apply to eachA realtor needs a small set of well made materials for listings, prospecting and follow up, all carrying the details the law requires.12 October 2026pressure washing marketingPressure washing marketing: the channels that fill the calendar, in the order to build themPressure washing is bought by the surface and the neighbourhood, so your marketing is a map profile, service pages, photo proof and a repeat plan.12 October 2026marketing porter's five forcesPorter's Five Forces for marketing: turning each force into a positioning, pricing or channel decisionThe five forces describe how attractive a market is, and a marketer uses them to decide where to compete, what to say and how to price.12 October 2026painting contractor seoSEO for a painting contractor: project pages, estimate intent and the map listingPainting jobs are chosen from a portfolio and a quote, so the pages that win are project pages with real addresses of the work, not generic service copy.12 October 2026marketing technology consultancyMarketing technology consultancy: what they audit, the four engagements on offer, and how to pick oneA martech consultancy fixes how your marketing tools, data and people fit together, and the first deliverable should be a map of what you already pay for.12 October 2026marketing implant dentistryMarketing implant dentistry: the patient journey, the consult and what to publishAn implant is a high consideration treatment, so the marketing is a long, careful conversation and not a campaign.12 October 2026landing page agenciesLanding page agencies: what they build, how the fees work and how to brief oneA landing page agency sells one outcome, more of your visitors taking one action, so the brief should start with that action.12 October 2026keyword grouping softwareKeyword grouping software: three grouping methods, what to test, and a free way to do it by handPick the method before the tool, because the method decides whether two keywords get one page or two.12 October 2026seo infinite scrollInfinite scroll and SEO: give every batch of items its own URL, then test what a crawler seesInfinite scroll works for search when each batch of content also exists as a normal, linked page.12 October 2026indie game marketingIndie game marketing: the store page, the wishlist and a timeline that starts a year before launchA small studio wins attention by showing the game early, collecting wishlists and giving players and creators a reason to talk.12 October 2026hi tech marketingHi tech marketing: selling to a technical buyer, the proof they trust and the order to build itTechnology buyers read documentation before they read a pitch, so the marketing begins with the product being explained well.12 October 2026great marketing adsGreat marketing ads: the five tests a strong ad passes and five campaigns that pass themA great ad has one idea, says it to a clear audience and makes the product the hero of the story.12 October 2026fully managed seoFully managed SEO: what the provider owns, what still falls to you, and the contract lines to checkFully managed means the provider runs the programme, and it still needs your access, your approvals and your product knowledge.12 October 2026fitness trainer marketingFitness Trainer Marketing for an Independent Trainer: One Client Type, One Offer, Four ChannelsA solo trainer does not need a campaign calendar. A narrow promise, a findable profile and a steady referral habit fill the diary.12 October 2026energy drink marketingEnergy drink marketing: sampling, sport, content and the rules that shape what you can sayEnergy drinks win on trial, placement and identity, and the copy has to respect the caffeine and health claim rules.12 October 2026employment lawyer marketingEmployment Lawyer Marketing: Two Audiences, Two Sets of Pages, One Intake ProcessAn employment practice serves employees in a crisis and employers who plan ahead. They search differently and need different pages.12 October 2026data mining marketingData mining in marketing: five techniques, the question each one answers, and where to start with the data you haveData mining finds patterns in customer records that a person scanning rows would miss, and each technique answers one business question.12 October 2026content performance metricsContent Performance Metrics: Which Numbers Show a Page Is Working, by the Job It Was Written ForPick the metric from the job the page does, and a monthly report turns into a list of decisions.12 October 2026competitive ppc keywordCompetitive PPC Keywords: How to Find the Terms Rivals Bid On and Decide Which Ones to ContestA competitive keyword is not automatically a good one. Score each by intent, price and margin before you bid.12 October 2026business growth agencyBusiness growth agency: what it does, how the fees are built and how to judge the first ninety daysA growth agency takes responsibility for a number, so the contract should name the number and the experiments behind it.12 October 2026brand advertising posterBrand advertising posters: the brief, the layout rules and the print specificationA poster has about three seconds to be read, so the layout is built around one image, one line and one action.12 October 2026beauty brands agencyBeauty Brand Agencies: The Four Kinds, What to Brief Each One, and the Claims Check Before LaunchA beauty brand buys creative, creator, performance and retail skills. Few agencies are strong at all four.12 October 2026backlink manager softwareBacklink manager software: the five jobs it does and how to choose oneA backlink manager is a tracking and outreach system, so pick it by the job you need done and not by the size of its link index.12 October 2026cool agency namesAgency names: six patterns, the tests a good name passes and the checks before you registerA strong agency name is easy to say, easy to spell, free to use and easy to find, and each of those can be tested.12 October 2026low value content adsenseAdSense low value content: what triggers the flag and the order to fix itA site that adds little a visitor cannot get elsewhere is judged on the whole site, so the repair is a content audit, not a single page edit.12 October 2026explain the role of promotion as a markeThe role of promotion as a marketing function: what it does and how it fits the mixPromotion informs, persuades and reminds. Here is how it works inside the marketing mix, and how to decide what it should carry.12 October 2026marketing strategy for non profit organiMarketing strategy for a nonprofit organisation: four audiences, five parts and a one page planA nonprofit serves donors, beneficiaries, volunteers and funders at once, and the strategy works when each group gets its own message and channel.12 October 2026mangools serp simulatorMangools SERP Simulator: what each feature shows, and how to write a snippet that gets clickedThe Mangools SERP Simulator previews your title, URL and meta description in Google results before you publish, on desktop and mobile.12 October 2026internal and external marketingInternal and external marketing: what each one is and how they work togetherExternal marketing sells to customers. Internal marketing sells the company to its own people. A service business needs both.12 October 2026
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