Blog, page 16 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
seo webpage analyserSEO webpage analyser: the eight checks on a single page, in orderWhat a page analyser looks at, how to run the whole thing free, and which findings actually change a ranking.9 October 2026zoho marketing automationZoho Marketing Automation: what it does, how it is priced, and how it differs from Zoho CampaignsThe modules, the contact based pricing, the plan limits, and what to build in the first thirty days.9 October 2026ugc content platformUGC content platform: the two product categories and what each one doesCollection and display platforms and creator marketplaces are sold under the same name, and they solve different problems.9 October 2026marketing program sampleMarketing program sample: a worked ninety day programme, filled inA complete example you can copy, with owners, weekly actions, budget split and the numbers reviewed every Monday.9 October 2026backlink building companyBacklink building company: the three delivery models and how to vet oneWhat link building suppliers actually sell, which models hold up against Google's policies, and the questions to ask before you sign.9 October 2026sem rush pricingSemrush pricing: the plans as published, the limits that set your cost, and how to chooseWhat each tier includes, which limits actually bite, and the free alternatives for the jobs you only do once.9 October 2026google adwords pay per clickGoogle AdWords pay per click: what you actually pay and how the auction decides itAdWords is Google Ads now, you are charged per click rather than per view, and the price per click is set by an auction you can influence.9 October 2026check google pagerank for keywordsCheck Google PageRank for keywords: what replaced the score and what to measure insteadPageRank was never a per keyword number, and the three checks that answer what people mean when they ask for it.9 October 2026user generated marketingUser generated marketing: how to collect customer content, what you may reuse, and where it belongsThe five kinds of customer content, the permission you need in writing, and the places it earns the most.9 October 2026web page rank checkWeb page rank check: the three ways to do it and why two checkers disagreeHow to find where a page ranks for a query, which method to trust, and the settings that change the answer.9 October 2026youtube affiliate marketingYouTube affiliate marketing: how the links work, what has to be disclosed, and the videos that convertThe mechanics, the disclosure rules, and the four video formats that carry buying intent.9 October 2026seo management consultingSEO management consulting: what it covers, how it is priced, and how to judge itThe three different services sold under this name, and the scope document that decides whether you get value.9 October 2026ahref backlink checkerAhrefs Backlink Checker: what the free tool shows and how to read the resultWhat you get without paying, what a free account adds, and the five things in a backlink profile worth acting on.9 October 2026google speed insightsGoogle PageSpeed Insights: how to read the report and what to fix firstThe report has two halves that measure different things, and only one of them is what Google sees.9 October 2026shopify plus agencyShopify Plus agency: what the plan adds, the skills to insist on, and when the upgrade is justifiedThe Plus only capabilities an agency should be fluent in, how a Plus partner differs from a general Shopify shop, the questions that test real enterprise experience, and the commercial terms worth settling first.9 October 2026adobe marketing cloudAdobe Marketing Cloud and the Adobe Marketing Suite: what they became, and what each product doesThe naming history from the Omniture suite to Experience Cloud, a plain description of every application in it, how to find out what your company actually licenses, and who the stack suits.9 October 2026social content optimizationSocial content optimisation: the five levers, the platform specifics, and the testing loopWhat to optimise in a social post and in what order, the format rules that differ by platform, how social search changes captions and titles, and the weekly loop that compounds.9 October 2026marketing cloud exacttargetMarketing Cloud and ExactTarget: what the product is now, what the pieces are called, and the audit to run firstHow ExactTarget became Salesforce Marketing Cloud Engagement, which studio does what, the data model that trips up newcomers, and a first week audit for anyone who has inherited an instance.9 October 2026sem rush blogThe Semrush blog: what it covers, how to read it well, and the rest of a reading list that keeps you currentWhat sits on Semrush's content hub, how to separate the method from the product tutorial, the checks to run on any statistic you plan to repeat, and the sources that cover what one company blog does not.9 October 2026seo guest posting serviceSEO guest posting services: what you are buying, what Google's policy says, and how to judge a providerThe difference between a paid link marketplace and a real contributor programme, the policy wording that decides which is which, the questions that expose a reseller, and the brief for a service worth paying for.9 October 2026brand manager descriptionBrand manager job description: what the role owns, the KPIs, and a template you can copyThe responsibilities that belong to a brand manager rather than a marketing manager, the skills that matter at each level, the numbers the role should be judged on, and a copyable description for your own posting.9 October 2026keyword planner freeKeyword Planner free: how to use it without running ads, and the free tools that fill its gapsThe exact steps to reach Keyword Planner without spending anything, why volumes appear as ranges, how to read the data it gives you, and seven free sources that cover what it leaves out.9 October 2026ltv meaning marketingLTV in marketing: what it means, the four ways to calculate it, and what to do with the numberLifetime value defined in plain terms, the formula for ecommerce, subscription and services businesses, a worked example, and how the LTV to CAC ratio sets what you can afford to spend.9 October 2026creative recruiting agenciesCreative recruiting agencies: the three models, how to brief one, and how to judge creative talentWhy creative hiring runs on portfolios and contracts rather than CVs and salaries, what each kind of agency is built for, the brief that gets you the right shortlist, and a portfolio review that produces a decision.9 October 2026orlando creative agenciesOrlando creative agencies: how the market is built, and how to brief and judge oneWhy Orlando's agency talent skews towards attractions, hospitality and simulation work, what that means for your brief, the scorecard that compares three shops fairly, and the terms to settle before the first invoice.9 October 2026shopify development agencyHiring a Shopify development agency: the scope, the four phases, and how to judge the workWhat Shopify development actually involves, the brief that produces comparable quotes, the technical questions that separate a real partner from a theme installer, and the handover that keeps the store yours.9 October 2026interview questions about digital marketDigital marketing interview questions, and what a good answer actually containsForty questions grouped by level and by discipline, with the substance a strong answer has in it, plus the scorecard for interviewers and the preparation that works for candidates.9 October 2026seo company new york city nyChoosing an SEO company in New York City: the market, the brief, and the scorecardHow the NYC agency market is actually structured, what a borough level local pack changes about the work, the brief that gets comparable proposals, and the contract terms worth settling before you sign.9 October 2026google serps trackerGoogle SERP trackers: how they work, what to record beyond position, and how to set one up properlyThe four kinds of tracker, the configuration settings that decide whether your data means anything, the fields worth capturing alongside rank, and how to check a tool's numbers against Search Console.9 October 2026meta tag robotsThe robots meta tag: every value, what each one does, and when to use the header insteadWhere the tag goes, the full list of directives with the behaviour each one produces, the crawl rule that breaks noindex, and how to verify what search engines are actually reading.9 October 2026cac meaning marketingCAC meaning in marketing: what it is, and the six metrics it gets confused withWhat CAC stands for, which version of it your team is quoting, and how to tell it apart from CPA, CPL, COCA and blended acquisition cost.9 October 2026marketing mix business plan exampleMarketing mix in a business plan: an example of the section, filled inWhere the marketing mix sits in a business plan, how long it should be, what a lender or investor reads it for, and a worked example of every part.9 October 2026google sem campaignGoogle SEM campaign: how to build, launch and read a search campaignThe account structure, match types, negatives, bidding and conversion tracking that decide whether a Google search campaign works, in the order you set them up.9 October 2026pay per lead marketing agencyPay per lead marketing agency: how the model works and the eight clauses to settle firstWhere pay per lead genuinely beats a retainer, where it quietly costs more, and the contract terms that decide which of the two you get.9 October 2026marketing return on investmentMarketing return on investment: the formula, the version finance accepts, and how to prove itHow to calculate marketing ROI on gross profit rather than revenue, which costs belong in the denominator, and the test that shows the return was caused by the marketing.9 October 2026keyword site checkerKeyword site checker: how to find every keyword a website ranks forPull the full ranking keyword list for your own site or any competitor, then turn the export into a short list of things to do.9 October 2026brand and strategy consultingBrand strategy consulting and brand management consultants: two different jobs, and which one you are buyingStrategy consulting is a project that decides what the brand stands for. Brand management consulting is a standing mandate that keeps it that way. Here is how to tell which one your problem needs.9 October 2026learn about seoLearn about SEO: a seven stage path, in the order the knowledge buildsWhat to learn first, what to leave until later, which sources are worth your time, and how to prove to yourself that you have learned it.9 October 2026semrush traffic checkerSemrush traffic checker: the two numbers it gives you and which one to useHow to check any website's traffic in Semrush, why Domain Overview and Traffic Analytics disagree, and how to read the figure correctly.9 October 2026semrush alternativeSemrush alternatives: pick by the one job you actually use it forSemrush does six jobs, most teams use two of them, and the right alternative depends entirely on which two.9 October 2026learn digital with googleLearn digital with Google: what the free training covers and the order to take it inThe four separate Google training programmes, which one fits which goal, and what to do after the certificate so the learning turns into skill.9 October 2026google position checkerGoogle position checker: how to check your ranking position and get a number you can trustThe free and paid ways to check where you rank in Google, why two checks disagree, and the settings that make a position check repeatable.9 October 2026rank sites by trafficRank sites by traffic: how the web rank tools build their numbers and which to useThe tools that order websites by traffic, where each one gets its data, and how to compare a list of sites without being misled by an estimate.9 October 2026marketing kit sampleMarketing kit sample: the nine sections, with a worked example of eachWhat belongs in a marketing kit, what each section should actually say, and a filled example you can copy and adapt.9 October 2026whatsapp marketing sampleWhatsApp marketing samples: eight messages you can copy and the rules behind themCopyable sample messages for offers, abandoned carts, reorders and events, plus the template and opt-in rules that decide whether they are allowed to send.9 October 2026register your company on googleRegister your company on Google: the five accounts and the order to open themGoogle has no single company register, so here are the five free accounts that between them put your business on Search and Maps, and which one to open first.9 October 2026search engine optimization companies ausSEO companies in Austin, Texas: the market and how to chooseHow the supply side is put together in this city, why the metro behaves as five markets, the event and storm calendar that moves demand, and how to verify a firm where many are only a couple of years old.9 October 2026google merchant centerGoogle Merchant Center: what it is, how a product feed works, and how to set one upThe account explained in plain terms, the anatomy of a single feed row, a feed file you can copy, and how your feed, your product page and your structured data have to agree.9 October 2026wp schema pluginSchema plugins for WordPress: what structured data does, and how to add it with or without oneWhat structured data changes in search, how to see what your site already outputs, which WordPress plugins write it, and the code for the cases no plugin covers.9 October 2026site content auditA site content audit: the inventory, the decisions, and what to do with each pageHow to build the URL inventory, the eight columns that turn it into decisions, the keep, improve, merge, redirect or remove rule for every page, and the order to work in.9 October 2026seo for multiple locationsSEO for a business with many locations: one page per place, done properlyThe URL structure, what has to differ on every location page, a profile per site, the locator and internal linking, and the self storage case where all of it bites at once.9 October 2026search engine optimisation for small busSEO for a small business: the programme that fits a small budget and a small teamFour hours a week, in a fixed order, with the page set a small business actually needs, the free tools that do the measuring, and the work worth skipping until later.9 October 2026search engine optimization companies in SEO companies in Mumbai: what the market looks like and how to chooseThe sectors that set the tone in this city, why Mumbai is several local markets rather than one, where compliance review changes the scope, and how to compare a Mumbai quote with a remote one.9 October 2026search engine optimization company delhiSEO companies in Delhi: what the market looks like and how to chooseThree different audiences are bought under one search, the sectors that shape supply across the capital region, why seasonality is sharper here, and how much Hindi search really matters.9 October 2026best search engine optimization agencySEO agency or SEO firm: what separates them, and how to pick eitherWhere the two words come from, what a label actually tells a buyer, the five structural differences that do matter, and the four questions that work on any supplier whatever it calls itself.9 October 2026marketing director tasksThe marketing director's job: what the role owns, its tasks and how it is judgedThe three things only a director owns, which functions are owned, shared or delegated, the operating calendar the role runs on, and the four numbers the job is measured by.9 October 2026law firm digital marketing agencyDigital marketing for law firms: the pages, the ethics rules and the intakeThe deliverables a law firm digital marketing agency should put in a statement of work, the advertising rules that shape every one of them, and the intake instrumentation that decides the return.9 October 2026google penalty recovery serviceRecovering from a Google penalty: diagnosing it, fixing it, and filing a reconsideration requestHow to tell a manual action from an algorithmic drop, the fix for each named violation, what belongs in a reconsideration request, and how to judge a recovery service.9 October 2026entity based seoEntity based SEO: how search engines model things rather than stringsWhat an entity is, how a search engine extracts and resolves one, and the practical work that turns your business into something a machine can identify by name.9 October 2026industry open rates for email marketingEmail marketing benchmarks: open rates and click rates by industry, and how to read themWhat three named providers published, why their overall figures differ by more than fifteen points, and how to compute and judge your own numbers instead of borrowing somebody else's.9 October 2026
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