Blog, page 17 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
best digital marketing company in chandiChoosing a digital marketing company in India, city by cityChandigarh, Jaipur, Lucknow, Kochi, Coimbatore, Nagpur and Indore compared: the economy that drives demand in each, the language the work has to be done in, and how to choose where the supplier pool is small.9 October 2026digital marketing agency tampa flDigital marketing agencies in Tampa, Florida: the market and how to brief oneWhat the Tampa Bay economy asks of marketing, why the region is three cities rather than one, the seasons that move demand, and the one page brief that gets comparable proposals back.9 October 2026best search engine optimization companieHow to compare SEO companies: the shortlist, the questions and the red flagsA repeatable comparison process: one brief sent to everybody, quotes normalised onto a single sheet, a weighted scorecard, two reference calls and a decision you can defend.9 October 2026canonical tag googleCanonical tags and duplicate content: how Google chooses a URL, and what to do when it chooses a different oneDuplicate content on your own site is a selection problem rather than a penalty. Here are the signals Google weighs with your tag, and the fix for parameters, pagination, faceting and syndication.9 October 2026brand sentiment analysisBrand sentiment analysis: what to measure, how to compute it, and what the number is good forThe anatomy of a sentiment score, the three figures worth reporting, how to make a classifier agree with a human, and the decisions the number should drive.9 October 2026brand guide samplesBrand guidelines: a worked example, and what every section has to containA filled in sample for an illustrative brand, the test each section has to pass before it is any use, and a copyable skeleton you can paste into a document today.9 October 2026brand consultancy firmsBrand consultancies: what they do, when you need one, and how to brief oneThe four kinds of firm, the deliverables each produces, the five triggers that justify the spend, the brief that stops a project drifting, and how to measure the result.9 October 2026amazon seo consultingAmazon SEO: how a listing gets ranked, and what a consultant actually changesThe two halves of Amazon search, which fields carry your keywords, the performance metrics that decide placement, and the work order to hold a consultant to.9 October 2026above the fold seoAbove the fold: what belongs there, and what it does for searchWhere the fold sits on real devices, the five things that earn a place in the first viewport, how it drives Largest Contentful Paint and layout shift, and how to measure yours.9 October 2026what is seoWhat Is SEO? The Complete Plain English ExplanationWhat search engine optimisation means, how a search engine decides what to show, the four parts of the work, and what to do in your first month.9 October 2026what is domain authority in seoWhat is domain authority in SEO, and what it is notA third party score that estimates ranking strength, what it is built from, how to read it honestly, and the signals that actually move rankings.9 October 2026what is content marketingWhat Is Content Marketing? The Complete Plain English GuideA working definition, the five formats that earn their keep, how to plan a year of it, and the numbers that tell you it is working.9 October 2026what is ai seoWhat Is AI SEO? The Definition and the Whole LandscapeThe two different things the term means, where each one is useful, the vocabulary around it, and where to go for the detail on each part.9 October 2026what is a keyword in seoWhat Is a Keyword in SEO? Types, Intent and How to Use ThemA plain definition, the types that matter, how to read intent, what the volume figure really means, and how to assign keywords to pages without competing with yourself.9 October 2026what is a backlinkWhat Is a Backlink? How Links Work and What Makes One ValuableA plain definition, the anatomy of a link, what decides its value, the link types that count, how to check your own, and the schemes to stay away from.9 October 2026what does an seo agency doWhat Does an SEO Agency Do? The Work, the Team and the Month by Month RealityInside the roles, the deliverables, a realistic first quarter, how agencies differ from consultants, and the questions that reveal whether one is any good.9 October 2026seo specialist definitionSEO specialist: the definition, and where the title stopsA precise definition of the role, the scope it does and does not include, and how it differs from an SEO manager, consultant, analyst and content strategist.9 October 2026seo servicesSEO Services: What They Include and How to Compare Two QuotesThe six services sold under the SEO heading, what a deliverable looks like in each, how retainers are priced, and the questions that separate a real scope from a package name.9 October 2026seo manager meaningSEO manager: what the title means and what the person ownsThe meaning of the job, the difference between managing a channel and doing the work, and the artefacts a good SEO manager produces.9 October 2026seo for family lawyersSEO for family lawyers: pages by situation, written for someone in distressWhy family law search behaves differently, the page set that matches how clients actually search, and the local and ethical constraints to work inside.9 October 2026seo for companiesSEO for Companies: Building a Search Programme That Survives Contact With a BusinessHow company SEO differs from a single site's, the four page engines that carry a programme, who owns what internally, and the plan for the first two quarters.9 October 2026seo for beginnersSEO for Beginners: A Complete Guide to Your First Ninety DaysWhat SEO is, the four ideas that explain all of it, a week by week plan with free tools, the mistakes to skip, and how to tell it is working.9 October 2026seo company near meSEO Company Near Me: When Local Matters and How to Choose OneWhere proximity genuinely helps, where it costs you the better supplier, how to verify a local firm in an afternoon, and the contract terms to settle before you sign.9 October 2026seo and marketingSEO and Marketing: Where Search Fits in the Whole PlanHow SEO relates to digital marketing, paid search, content, brand and demand generation, and the order to build them in.9 October 2026search monitor competitorsMonitoring competitors in search: what to watch and which tools watch itThe five things worth monitoring in paid and organic search, the tool categories that cover each, and how to set alerts that produce action.9 October 2026sample seo proposalSample SEO proposal: the structure, section by sectionWhat belongs in an SEO proposal, a copyable outline you can fill in, and the sections clients actually read before deciding.9 October 2026rory sutherland marketingRory Sutherland's marketing ideas, and how to use themThe behavioural science arguments he is known for, why perceived value is as real as engineered value, and how to apply the thinking to a plan.9 October 2026marketing ppt templatesMarketing PPT templates: the eight decks a team reusesThe slide structure behind each standard marketing presentation, what to put on every slide, and how to build a template set your team will actually use.9 October 2026marketing brochure designMarketing brochure design: structure first, then layoutThe page order that makes a brochure work, the formats and specifications to brief, and the print details that decide whether it looks expensive.9 October 2026keyword analysis templateKeyword analysis template: the columns that turn a list into decisionsA spreadsheet structure for keyword analysis, the scoring method that ranks what to build first, and the checks that stop two pages competing.9 October 2026how do search engines workHow Search Engines Work: Crawling, Indexing and Ranking ExplainedThe three stages of a search engine in plain language, what happens at each one, where pages get lost, and how to check your own site at every stage.9 October 2026how much does seo cost per monthHow much does SEO cost per month, and how to tell what you are buyingThe pricing models, what a monthly retainer should contain at each level of ambition, and the arithmetic that gives you a defensible budget.9 October 2026healthcare communication agenciesHealthcare communication agencies: what they do and how to brief oneThe difference between medical communications and healthcare marketing, the services inside a med comms agency, and how to select and brief one.9 October 2026google adwords ppc costGoogle Ads PPC cost: what you pay, what sets the price, and what you can affordHow the auction actually charges you, every cost in a PPC programme beyond the clicks, and the arithmetic that gives you a defensible maximum bid.9 October 2026copy ai copywriting simplifiedAI copywriting, simplified: the brief, the workflow and the editA five step process for producing usable marketing copy with an AI tool, the brief that makes output publishable, and where a person still has to write.9 October 2026commercial property marketingCommercial property marketing: the asset is the campaignHow to market an office, industrial or retail asset to a professional buyer or tenant, from the offering memorandum to the listing platforms and the data room.9 October 2026advertise on google shoppingHow to advertise on Google Shopping: the feed is the adMerchant Center setup, the feed attributes that decide visibility, Standard Shopping against Performance Max, and the product level numbers to judge it by.9 October 2026ways to increase seoWays to increase SEO: 14 levers, ranked by effort against returnA prioritised list of what actually moves search visibility, with the order to do it in over 90 days and the three things to stop doing.9 October 2026ways to improve seoWays to Improve SEO: Fourteen Changes Ranked by Impact and EffortFor a site that is already live and getting some traffic, the improvements that move results soonest, with how to find the pages each one applies to.9 October 2026thought leadership marketingThought Leadership Marketing: What Counts, How to Produce It, and How to Measure ItThe three sources of a defensible point of view, a quarterly operating system for publishing it, and the metrics that show it is working.9 October 2026taco bell marketingTaco Bell Marketing: Six Plays From the Playbook and What TransfersA breakdown of how the brand markets itself, from limited time menu items to fan led revivals, and which of those plays a small marketing team can actually use.9 October 2026spanish marketing translationSpanish marketing translation: variant, transcreation and the brief that prevents reworkHow to choose between Spain, Latin American and neutral Spanish, when to transcreate rather than translate, and the files to hand a translator.9 October 2026seo stoke on trentSEO in Stoke-on-Trent: six towns, two kinds of business, and the links that exist hereWhy a polycentric city splits the map pack, how local trades and national manufacturers should diverge, and the Staffordshire links worth earning.9 October 2026seo specialist meaningSEO Specialist Meaning: What the Job Is and What the Work Looks LikeThe definition, the four kinds of specialist, a realistic week in the role, and how it differs from an SEO manager, analyst or consultant.9 October 2026seo organic trafficSEO organic traffic: how to measure it, read it and diagnose a dropWhat counts as organic, why Search Console and your analytics disagree, how to split branded from non branded, and the order to work through a decline.9 October 2026seo for wedding photographersSEO for Wedding Photographers: Venue Pages, Real Wedding Posts and Image SpeedHow couples actually search, why venue pages are the highest intent asset you can build, and the image handling that keeps a gallery heavy site fast.9 October 2026seo for roofing contractorsSEO for Roofing Contractors: The Local Pack, Service Area Pages and Storm DemandA working order of operations for roofing search, from the business profile that wins the map to the pages that catch repair, replacement and insurance queries.9 October 2026seo for international sitesSEO for International Sites: URL Structure, Hreflang and Local SignalsHow to decide between country domains, subdomains and subfolders, write hreflang that validates, and give each market the signals it needs.9 October 2026seo for immigration lawyersSEO for immigration lawyers: pages by case type and form, in the languages clients search inWhy immigration practice needs national organic pages rather than a local plan, the five search groups to build for, and a review routine that keeps pages current.9 October 2026seo for immigration attorneysSEO for Immigration Attorneys: Local Consultations, Spanish Language Pages and Bar RulesHow to hold the map results while competing nationally, build the Spanish language version that most firms skip, and publish inside your state bar advertising rules.9 October 2026seo for general contractorsSEO for general contractors: service pages, project proof and the phoneA build order for contractor websites, from Google Business Profile and service area pages to the project galleries and reviews that win the quote request.9 October 2026seo for etsy shopSEO for an Etsy shop: titles, 13 tags and the quality score behind themHow Etsy search ranks a listing, how to write titles and tags that match real buyer queries, and the shop level factors that decide the rest.9 October 2026seo for educational institutionsSEO for educational institutions: the programme page is the unit of workHow schools, colleges and universities get found, from programme pages and open day events to the subdomain sprawl that holds most institutions back.9 October 2026seo for beauty salonSEO for a beauty salon: treatment pages, the map pack, and keeping your booking platform from outranking youThe four jobs that decide salon search visibility, why the booking system often ranks instead of the salon, and the treatment page pattern that works.9 October 2026seo basics for beginnersSEO Basics for Beginners: The Four Ideas and Your First WeekA plain explanation of how search works, the vocabulary you need, a seven step first week, and the beginner mistakes worth skipping.9 October 2026search advertising examplesSearch advertising examples: six ads, the query behind each one, and why the copy worksIllustrative examples across high intent, brand, comparison, shopping, local service and long tail queries, plus the patterns the good ones share.9 October 2026schema software applicationSoftwareApplication schema: a copyable block and the properties that matterWhat each property means, how to mark up pricing and free trials honestly, the subtypes for web and mobile apps, and how to validate it.9 October 2026recruitment marketing specialistRecruitment marketing specialist: what the role owns, the funnel it runs, and how to hire oneThe marketing job inside talent acquisition, the five funnel stages where candidates are won or lost, and the interview questions that reveal a real practitioner.9 October 2026project manager seoSEO Project Manager: The Role, the Artefacts and How to Run an SEO ProjectWhat an SEO project manager owns, the four documents the job runs on, a working sprint cadence, and how to get technical fixes through a development queue.9 October 2026plastic surgery marketingPlastic surgery marketing: the consultation is the only number that mattersA patient acquisition system built around booked consultations, with the advertising rules, photo consent and review practices that keep it defensible.9 October 2026
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