Blog, page 21 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
ai visibility for ecommerceAI visibility for ecommerce: product data first, content secondThe five shapes a shopping question takes, the feed and markup work that makes you eligible, and how to stop an assistant quoting a price you no longer charge.8 October 2026ai visibility for agenciesAI visibility for agencies: the service, the protocol, and how to price itDeliverables, a measurement protocol that holds across twenty clients, a report a sceptic will accept, and a scope written in units of work.8 October 2026ai seo softwareAI SEO software: what each kind does, and a two week trial that settles itFour products sell under one name. Here is what each one measures, where its numbers come from, and how to test one before the invoice renews.8 October 2026chatgpt vs google searchAI search vs Google search: what each is better at, and what the data showsTwo mechanisms side by side, the measured click behaviour from Pew Research Center, and what each surface asks of a business.8 October 2026ai content detectionAI content detection: Google's published position, and what it means for youWhat Google actually wrote about AI generated content, the spam policy that does bite, the two disclosures it recommends, and how to use a detector score properly.8 October 2026how to add a store in google mapsHow to add your business to Google Maps, step by stepWhat you need before you start, the exact sequence, how verification works, and the mistakes that get a profile rejected.8 October 2026above the line below the line marketingAbove the line and below the line marketing: what the line actually isWhere the terms come from, a clean definition of ATL, BTL and through the line, and how to split a budget between them.8 October 2026social listening toolsSocial listening tools: what they cover, how to set one up, and what to pair them withThe categories, the monitoring brief that decides whether a tool earns its keep, how to read the numbers, and the second source every programme needs.8 October 2026enterprise seoEnterprise SEO: governance, templates and prioritising across thousands of pagesAt scale the work stops being better pages and becomes owned templates, a release gate, a prioritisation model and migrations that do not cost a quarter.8 October 2026site speed seoSite speed and SEO: what it changes, how to measure it honestly, and the fixes in order of payoffSpeed is a tie breaker in ranking, a hard limit on crawling, and a direct lever on revenue. Here is how to tell which one you are dealing with.8 October 2026seo company singaporeHiring an SEO agency in Singapore: one programme, several marketsMost Singapore buyers are running search for a region, not a city. Settle the market list, the URL architecture and the language tiers before anyone quotes.8 October 2026seo company abu dhabiChoosing an SEO company in Abu Dhabi: you are being researched, not discoveredThe money here sits with government entities, state linked groups and large enterprises, and they find suppliers through procurement. What that means for the scope, the Arabic, and the shortlist.8 October 2026influencer marketing briefInfluencer marketing: the brief, the payment, the disclosure, and the measurement you set up firstA brief template you can send today, the six ways creators get paid, what the disclosure rules require of the brand, and the campaigns where another channel is the better buy.8 October 2026hvac seoHVAC and plumbing SEO: emergency, replacement and maintenance are three different marketsService area pages that are genuinely useful, call tracking that keeps your listings consistent, pacing against the heating and cooling seasons, and where the lead aggregators are weak.8 October 2026core web vitalsCore Web Vitals: the three metrics, the thresholds, and how to fix each failureWhat LCP, INP and CLS actually measure, how field data differs from a Lighthouse score, how to read the Search Console report, and the usual cause behind each one.8 October 2026competitor analysisCompetitor analysis: a repeatable method that ends in decisions, not a spreadsheetHow to work out who your search competitors really are, the fixed list of things worth comparing, and how to turn every finding into match, beat or skip.8 October 2026brand monitoring toolsBrand monitoring tools: the five categories, the gaps to cover yourself, and alerts somebody will readWhat these tools watch, how free alerting, social listening, media monitoring, review management and raw data feeds differ, and the four queries to set up before you buy anything.8 October 2026account based marketingAccount based marketing in practice: the list, the weekly meeting, and what to report instead of leadsHow to choose accounts from the deals you already won, how to map a buying group, the forty five minute cadence that keeps a programme alive, and the six numbers worth reporting.8 October 2026zero click searchZero click search: what it means now, and what to do about itThe definitions behind the conflicting percentages, the figures that stand up, and the six moves that still work when the answer appears on the results page.8 October 2026marketing for veterinary practicesMarketing for veterinary practices: the emergency call, the bonded client, and one location done properlyOut of hours clarity, local seasonal content nobody national can match, the service pages owners search for, and the reminder engine that is the real marketing budget.8 October 2026seo company seattleHiring SEO in Seattle: your best pages are in the repoFor a product or developer facing company, documentation wins the search. How to hire for that, and how to let an agency ship into your codebase.8 October 2026seo company perthBuying SEO in Perth: small search volumes, large jobs, and a supplier two hours awayHow to scope search work when one enquiry is worth more than a year of clicks, and how to run the engagement across the time gap to the east coast.8 October 2026seo company brisbaneSEO in Brisbane: draw the service map first, then build in wavesSouth East Queensland is a corridor of separate cities. Which parts of it you can actually serve decides the scope, the price and the order of the work.8 October 2026hair salon marketingHair salon marketing: rebooking rate first, the map pack second, stylists thirdThe one number that decides whether a salon grows, how to be found by someone ten minutes away, and an hour a week an owner can actually spend.8 October 2026llms txtHow to write an llms.txt file, with a copyable exampleThe format in full, a complete example you can edit, where the file goes, and four ways to check it is being read.8 October 2026gym marketing ideasGym marketing ideas that follow the calendar: December pre sale, January, and the March drop offThe shape of a fitness year, why the first six weeks of a membership is the best place to spend, and the class, trainer and timetable pages that do the selling.8 October 2026generative search optimizationGenerative search optimization: what Google's AI surfaces need from youAI Overviews, AI Mode and the retired SGE label, what Google documents about eligibility, and the work that follows for a publisher.8 October 2026marketing and event managementMarketing and event management: promoting an event, and marketing the company that runs eventsThe ticket sales curve, a countdown plan that works backwards from the date, and the separate, slower job of winning clients for an event management business.8 October 2026marketing for dentistsMarketing for dentists: five points on the patient journey, and the recall list most practices ignoreLocal search, treatment pages that answer cost and comfort, gathering reviews within the advertising rules, and why recall is the cheapest growth a practice has.8 October 2026consulting firm marketingConsulting firm marketing: the five routes work arrives by, and what to build for eachWhy a consultancy website is a confirmation page rather than a lead generator, how to publish at a cadence you can hold, and the referral mechanics worth running every quarter.8 October 2026marketing for construction companyMarketing for a construction company: four buyers, one portfolio, and a cycle measured in monthsWhy documenting projects on site is the whole content programme, how homeowner and trade audiences differ, and keeping a prequalification pack that is ready when a tender lands.8 October 2026chatgpt seoChatGPT SEO: how ChatGPT picks sources, and the work that gets you namedOpenAI's three crawlers and what each one controls, the robots block to copy, and how to test your own visibility without flattering yourself.8 October 2026chatgpt for real estateChatGPT for real estate: what buyers ask it, and what an agent should doThe four questions assistants now answer before a seller calls you, where they get those answers, and the nine fixes that put your agency in them.8 October 2026ai visibility trackingAI visibility tracking: how to measure whether assistants name youPrompt sets, run counts, the six reasons two runs differ, and the eight things a report needs before anyone should act on it.8 October 2026ai seo agencyAI SEO agency: what the work is, and what to ask before you hire oneFour workstreams, the deliverable each one should produce, and the six questions that tell real measurement from a dashboard with a score on it.8 October 2026ai search for healthcareAI search for healthcare: how assistants answer patient questionsClinical questions get careful answers. Provider, cost and logistics questions get answered from your public pages, and that is where a practice can act.8 October 2026ai content strategyAI content strategy: planning for a reader who might be an assistantA question inventory instead of a keyword list, the page types that actually get cited, a brief template, and the loop that tells you what to write next.8 October 2026aeo toolsAEO tools: the five categories, and what each one actually measuresAnswer trackers, AI modules in SEO platforms, log checkers, page tools and referral analytics. Which question each one answers, and the free stack that covers most of it.8 October 2026llm optimizationLLM optimization: the method for getting named by a language modelA model answers either from training or from pages it fetches while you wait, and the two need different work. Here is how to tell which one you are in, and what to do about each.8 October 2026google ads vs seoGoogle Ads vs SEO: when each one wins, how they feed each other, and how to split the budgetA purchase against an investment: what each channel is good at, the six ways they make each other cheaper, and an order of operations for the budget.8 October 2026answer engine optimizationAnswer engine optimization: what AEO is, and the method that worksAEO is older than ChatGPT. It covers every surface that returns an answer instead of a list, and one method covers them all.8 October 2026shopify seoShopify SEO: collection pages, variant URLs, app bloat and the platform's real constraintsWhat Shopify handles for you, what it fixes in place, and the four jobs that actually move an online store in search.8 October 2026search engine optimization company in puHiring an SEO company in Pune: the first ninety days, written downA day by day plan you can put in the contract, so month one produces a diagnosis instead of a discovery call.8 October 2026search engine optimization company in noSEO companies in Noida: how to buy a scope instead of a packageNoida sells search work to the world as well as to its own businesses, and knowing which side of that you are on changes every question you ask.8 October 2026miami seo firmHiring an SEO firm in Miami: two questions decide the whole jobWhich language you sell in, and whether your market stops at the county line, settle the scope before anybody quotes.8 October 2026search engine optimisation company manchSEO agencies in Manchester: scoping the work for an online retailerThe order the work has to happen in for an ecommerce site, and how to use this city's agency density to buy a trial instead of a retainer.8 October 2026seo boston maBuying SEO in Boston: working inside legal, medical and compliance reviewIn this city the limit on search work is usually approval throughput, not agency skill, so map the review chain before you sign anything.8 October 2026atlanta search engine optimization compaSEO services in Atlanta: who owns search, the brand or the locationA governance guide for franchise systems, multi location operators and the metro businesses that compete with them.8 October 2026marketing crmMarketing CRM: what it is for, how it differs from a sales CRM, and how to set one upThe five jobs a marketing CRM has to do, the handover rules that stop the reporting arguments, the setup decisions to settle first, and the categories of tool.8 October 2026insurance marketingInsurance marketing: compliant claims, trust signals, local search and lead qualityHow to advertise a regulated product safely, what an insurance buyer looks for before calling, how agent search works, and why cost per bound policy is the only number that ranks your channels correctly.8 October 2026google indexing apiGoogle Indexing API: what it is for, the job posting and livestream limit, and how to set it upThe two page types Google approves it for, the quota and the authentication sequence, and the right tools for getting ordinary pages indexed.8 October 2026conversion rate optimizationConversion rate optimisation: find the leak, size the test, and know what to do at low trafficA working CRO method, the sample size arithmetic that decides what you are allowed to test, and the approach that works when traffic is small.8 October 2026video marketingVideo marketing that pays: one job per video, the right host, and numbers you can defendWhat video is for at each stage of the decision, how hosting decides what search can do with it, and a measurement plan a small team can keep up.8 October 2026travel agency marketingTravel agency marketing: win the questions the booking platforms answer badlyWhich searches are winnable, how to structure a destination library, capturing enquiries on a long research cycle, and planning against two calendars.8 October 2026seo company vancouverHiring SEO in Vancouver: buying from a small supplier marketWho you can actually buy from in this city, how to vet a two person team, and the local and multilingual demand most firms leave alone.8 October 2026seo company san franciscoBuying SEO in San Francisco: a stage by stage guide for startupsWhat to buy at seed, at Series A and after, what belongs in your own codebase, and how to report organic search to a board.8 October 2026seo company in hyderabadBuying SEO in Hyderabad: execution at volume, and the brief that controls itWhat this market delivers best, what to keep in your own hands, and the one page brief and weekly check that decide the quality.8 October 2026seo company in gurgaonBuying SEO in Gurgaon: the corporate and capability centre processWho signs, what you are allowed to change on a group domain, how to write the requirement, and how to vet a team rather than a logo.8 October 2026seo company chicagoHiring an SEO firm in Chicago: two buyers, two different buildsThe specification library a mid market B2B company needs, the location pages a multi location brand needs, and how to buy either without losing a quarter.8 October 2026search engine optimization companies in SEO companies in Chennai: settle the Tamil question firstLanguage decides the shape of the programme here, and the three kinds of Chennai buyer need three different scopes.8 October 2026
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