Blog, page 9 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
avada seo suiteAvada SEO Suite for Shopify: what the app does, what the plans cost and how to test it on your storeAvada SEO Suite is a Shopify app that audits a store and applies fixes to meta tags, images, speed and structured data, and the right way to judge it is a before and after test on your own pages.13 October 2026social strategy agencySocial strategy agency: what the work contains, what to ask, and the signs of a deck with no planStrategy against execution, the deliverables, and the questions that test an agency.13 October 2026seo services in gold coastSEO services on the Gold Coast: the four parts of the work and how to judge a providerWhat local SEO involves for a Gold Coast business, and what to ask before you sign.13 October 2026paid social agenciesPaid social agencies: what they do, how they charge, and the checks to make before you signThe six jobs, the three fee models and the account ownership test.13 October 2026keyword density formulaKeyword density formula: the calculation, a worked example, and what to do with the numberThe formula, a script that does it, and where density matters.13 October 2026gpt3 ai chatbotGPT-3 and ChatGPT AI chatbots: what each is, what is still available, and how to build one for your businessWhat the two names mean now, and three ways to get a chatbot that answers your customers.13 October 2026domino pizza marketingDomino's Pizza marketing: three documented moves and the mechanism behind eachThe delivery promise, the Pizza Tracker and the 2009 turnaround, with dates and sources.13 October 2026digital brand strategistDigital brand strategist: what the role owns, how to hire one, and what you should receiveThe role against nearby roles, three ways to hire, and six questions before you sign.13 October 2026app store optimisation agencyApp store optimisation agency: what the work covers, what the stores let you test, and how to judge oneKeyword fields, listing tests on Apple and Google Play, fee models and the questions to ask.13 October 2026affinity group marketingAffinity group marketing: how to sell through a group your customers already trustThe three deal structures, how to approach a group, and what goes in the agreement.13 October 2026adweek fastest growing agenciesAdweek fastest growing agencies: how the list is built and how to use it to pick an agencyWhat the ranking measures, what it leaves out, and how to turn a name on it into a shortlist.13 October 2026concept of product life cycle in marketiThe product life cycle in marketing: four stages and what to do in eachThe product life cycle describes a product's sales from launch to decline, and its value is in telling you which marketing job belongs to which stage.13 October 20268 ps of marketingThe 8 Ps of marketing: what the eighth P is and how to use all eightSeven of the eight Ps are settled and the eighth depends on who you read, so here is the list, the choices for the last one, and a worked example.13 October 2026purchase behavior marketingPurchase behavior in marketing: the four buying types, the five steps and what to do with themPurchase behavior is how buyers move from noticing a need to buying and judging the result, and the marketing job changes with the type of purchase.13 October 2026profile creation backlinkProfile creation backlinks: the profiles worth making and how to link them upProfile creation is a link tactic that works only when the profile is a real page for a real presence, and the best ones are the ones that describe you the same way everywhere.13 October 2026nightwatch seo trackerNightwatch SEO tracker: what it does, what the plans include and how to test itNightwatch is a rank tracker that checks your keywords every day and also records AI answers, priced by how many keywords you track and not by how many people log in.13 October 2026seo moz open site explorerMoz Open Site Explorer: what replaced it and how to run the same checks todayOpen Site Explorer was retired in 2018 in favour of Link Explorer, and every job it did has a current home.13 October 2026marketing campaign tracker template exceMarketing campaign tracker in Excel: the columns, the formulas and the four tabsYou can build a campaign tracker that a whole team keeps up to date in an hour, with four tabs, fourteen columns and six formulas.13 October 2026high paying keywordHigh paying keywords: what makes a keyword expensive and how to find themA high paying keyword is one where advertisers pay a lot per click, and the useful question is whether the money behind it reaches you.13 October 2026humming bird seoGoogle Hummingbird: what the 2013 update changed and what it means for SEO nowHummingbird was the rewrite that taught Google to match the meaning of a query rather than its words, and the habits it rewards are the ones that still work.13 October 2026free social bookmarking sites for seoFree social bookmarking sites for SEO: what still works and what to skipBookmarking sites were a link tactic first and a discovery tool second, and the second job is the only one still worth your time.13 October 2026billboard marketing effectivenessBillboard marketing effectiveness: how to judge the site, the message and the resultA billboard works when the right people pass it often enough to read a short message, and you can measure the effect with four methods that need no special software.13 October 2026barry schwartz seoBarry Schwartz and SEO: how to use the Search Engine Roundtable as your news feedWho Barry Schwartz is, what his coverage is good for, and a thirty minute weekly routine that turns SEO news into decisions.13 October 2026agency capabilities deckAgency capabilities deck: the slide by slide structure and the mistakes to cutA capabilities deck answers one question for the buyer, which is whether you have done this before and for whom, and the best ones answer it in twelve slides.13 October 2026technical writing agencyHiring a technical writing agency: what they produce, how the work is priced, and the samples to ask forThe documents a technical writing agency delivers, the three ways to engage one, the contract terms that decide who owns the work, and a brief that gets a usable first draft.12 October 2026predictive search shopifyPredictive search on Shopify: what it returns, how it matches, and how to make your catalog match itWhat the Shopify predictive search dropdown shows, the rules it uses to match typos and word breaks, the settings you control, and the catalog edits that make the right product appear first. Checked against Shopify documentation on 12 October 2026.12 October 2026negative seo attackNegative SEO attack: the five forms it takes, how to detect one, and what to do about eachSpam links, copied content, a hacked site, fake removal requests and bot traffic, with the checks that tell an attack from an ordinary drop and the response that fits each.12 October 2026mass media marketingMass media marketing: the channels, when they fit a business, and how to tell if one workedWhat counts as mass media, which channels suit which kind of business, how reach and frequency are bought, and the response codes that let you measure television, radio, print and outdoor.12 October 2026mailchimp marketing apiMailchimp Marketing API: authentication, the first call, and how to build an integration that holds upWhat the Marketing API is and how it differs from Mailchimp Transactional, the two ways to authenticate, a first request, and the build rules that keep a contact sync clean. Checked against Mailchimp developer documentation on 12 October 2026.12 October 2026local store marketing ideas for restauraLocal store marketing ideas for restaurants: twelve that work inside the trade area around the doorWhat local store marketing means for a restaurant that is one site of a chain or franchise, twelve ideas for the streets around it, and how to measure each one with a code.12 October 2026lawn care seoLawn care SEO: the service pages, the season calendar and the plan customerHow a lawn care company gets found by homeowners in its own towns, from the map listing to the page for each treatment and the calendar that decides when each one is searched.12 October 2026jungle scout keyword scoutJungle Scout Keyword Scout: what it shows, a reverse ASIN workflow, and how to check the numbersWhat Keyword Scout reports according to Jungle Scout's own page, a step by step way to turn a competitor ASIN into a keyword plan for a listing, and the checks to run on any Amazon keyword number. Checked on 12 October 2026.12 October 2026internal communications agencyInternal communications agency: what the work covers, when to hire one, and how to brief and measure itThe services an internal communications agency sells, the moments when an outside team earns its fee, the contract points that protect you, and the measures that show employees received the message.12 October 2026fixed ops marketingFixed ops marketing: how a dealership fills the service lane from the customers it already hasThe owner base as the audience, the reminders and follow ups that bring cars back, the offers that fit, and the numbers that show whether the service department is growing.12 October 2026eye tracking marketingEye tracking marketing: what it measures, who uses it, and the cheaper ways to get the answerWhat an eye tracking study records, the marketing questions it answers well, what it costs you in time and setup, and the lower cost methods that settle most page and ad decisions.12 October 2026australian influencer agenciesAustralian influencer agencies: the four kinds, how they charge, and the disclosure rules to put in the contractHow to choose an influencer agency for a campaign in Australia, from talent managers to campaign agencies and marketplaces, with the contract terms and the Ad Standards disclosure rules that apply.12 October 2026youtube growth agencyYouTube growth agency: what the work covers, the three fee models, and the checks that expose a bought audienceA channel grows when the right videos reach the right viewers, so judge an agency by how it makes videos, not by how it promises subscribers.12 October 2026topical maps seoTopical maps for SEO: what one is, how to build it in six steps, and how to link it so the pages support each otherA topical map lists every subtopic a subject needs, shows how they connect, and fixes the order in which to write them.12 October 2026seo hamilton ontarioSEO in Hamilton, Ontario: how the local search market splits, what to buy, and the questions to ask a providerHamilton buyers search by neighbourhood and by service, and the right SEO plan follows that map.12 October 2026seo basic to advanceSEO from basic to advanced: the four levels, what to learn at each, and the signal that you are ready for the nextA level by level map that starts where the beginner pages stop and ends at the work senior SEOs actually do.12 October 2026seo friendly wp themesSEO friendly WordPress themes: the eight things that make a theme search ready and a test to run before you install oneNo theme ranks a site, but a bad one can hide it, so pick on markup, speed and control rather than on a badge that says SEO.12 October 2026seo conversion ratesSEO conversion rates: how to measure organic conversion by landing page and query intent, and what to do with the resultOrganic traffic converts differently by query type, so one blended rate hides the pages that earn and the pages that only attract.12 October 2026seo cheat sheetSEO cheat sheet: the one page reference for page checks, status codes, directives and monthly routinePrint it, keep it beside the screen, and run through it before every page goes live.12 October 2026searchmetrics seo visibilitySearchmetrics SEO Visibility: what the score measured, where Searchmetrics stands now, and how to build the same viewA visibility index turns rankings, search volume and click share into one trend line, and you can read or rebuild it without guessing.12 October 2026role of marketing research in decision mThe role of marketing research in decision making: match each decision to the evidence it needsResearch earns its cost when it is attached to a named decision, and this page shows which kind of evidence fits which decision.12 October 2026product placement agenciesProduct placement agencies: what they sell, how the deals are priced, and the rules and questions to settle before you signA placement agency matches a brand to a script, a show or a creator, so a good brief and a clear measure matter more than the agency name.12 October 2026content mapping exampleContent mapping example: a worked map from buyer stage to question to page, with the template to copyA content map is a table that says which page answers which buyer question at which stage, and this worked example fills one in.12 October 2026conjoint analyse marketingConjoint analysis in marketing: how it works, the design choices that matter, and a worked exampleConjoint shows what buyers trade off when price, features and brand compete, by making them choose rather than rate.12 October 2026brand research companiesBrand research companies: the six kinds of study they sell, how to brief one, and what the quote should showBrand research is six different products under one label, and the right supplier depends on which question your board is asking.12 October 2026brand launch ideasBrand launch ideas: twelve that suit a small budget, grouped by the job they do before, on and after launch dayA launch works when it gives a defined group of people a reason to act this week, so each idea below is matched to a job and a measure.12 October 2026steps in developing effective marketing Steps in developing effective marketing communication: eight decisions in orderThe classic sequence from audience to measurement, with the question to answer at each step.12 October 2026seo topic clustersSEO topic clusters: how to build one, link it, and keep the pages from competingOne main page, a ring of pages that each answer a different question, and a linking rule that ties them together.12 October 2026saas marketing consultancySaaS marketing consultancy: what one does, the four engagements, and how to judge the proposalA software company hires a consultancy to find the constraint on growth and fix it in order; here is the scope, the shapes of the deal and the questions that sort the good proposals from the rest.12 October 2026predictive content marketoPredictive content in Marketo Engage: what it recommends and how to set it upHow the Content Recommendation Engine works, the goal setting that decides what it learns, and how to read its results.12 October 2026moment of truth in service marketingMoment of truth in service marketing: where the idea came from, the moments in a service, and how to map yoursA moment of truth is any contact where a customer forms a view of your service; here is the origin, the four moments that matter and a map you can fill in this week.12 October 2026top mobile app marketing agenciesTop mobile app marketing agencies: how to build your own shortlist and what to ask each oneThe five jobs an app marketing agency does, the questions that separate them, and the contract terms that protect you.12 October 2026marketing tips for realtorsMarketing tips for realtors: eight habits in the order that fills a pipelineMost of a realtor's marketing is a small set of habits repeated every week; here they are in priority order, with the weekly rhythm that holds them together.12 October 2026marketing spend as a percentage of revenMarketing spend as a percentage of revenue: the benchmark, and how to set your ownWhat Gartner's 2025 survey found, why that number is not your number, and a method for choosing yours.12 October 2026marketing pro formaMarketing pro forma: the assumptions, the three scenarios and the return it projectsHow to build a forward looking marketing financial statement that shows leads, customers, cost per customer and payback.12 October 2026marketing postcards for realtorsMarketing postcards for realtors: the six cards worth mailing, what goes on each, and how to tell which one workedA realtor postcard has one reader, one offer and one way to reply; here are the six types, the layout, the list and the rules.12 October 2026
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