Blog, page 13 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
best time to send email marketingBest time to send email marketing: the starting windows, and the test that finds yoursStarting send windows by audience type, why the published charts disagree, the six week split test that gives you your own answer, and the five things that move email results more than the clock does.10 October 2026explain marketing researchMarketing research explained: the six steps, the methods, and the brief that produces a decisionWhat marketing research is and how it differs from market research, the six step process, which method answers which question, how to write questions that work, and a one page brief you can copy.10 October 2026how to make youtube contentHow to make YouTube content: the format, the packaging, the script and the publish checklistThe four decisions that come before filming, where ideas come from, the title and thumbnail test that kills weak ideas early, a script structure that holds attention, and the five numbers worth reading.10 October 2026the 22 immutable laws of marketingThe 22 immutable laws of marketing: all 22, what each asks of you, and what still holdsRies and Trout's 22 laws listed in order with a plain explanation of each, the four most companies get wrong, what has changed since 1993, and five moves to make this month.10 October 2026brand identity agencyBrand identity agency: the full deliverable list, the contract terms, and what to buy at each stageWhat a complete identity system contains and the test each element has to pass, the five contract terms that decide whether the project was worth it, how to judge a portfolio, and the stage by stage order for a startup.10 October 2026explain concept of marketingThe concept of marketing explained, and the five principles it rests onWhat marketing actually is, the five orientations a company can run on, the five working principles underneath the marketing concept, and how to turn all of it into one quarter of work.10 October 2026relationship marketingRelationship marketing: what it is, the five stages, and the numbers to run it onHow the relational model differs from the transactional one, the five lifecycle stages and the single job each has, the six components of a working programme, and a ninety day start.10 October 2026geographic segmentation in marketingGeographic segmentation in marketing: the variables, a worked example, and how to act on itThe nine geographic variables and what each one changes, the test that separates a real segment from a reporting breakdown, how to build segments from your own revenue data, and how to execute them by channel.10 October 2026google adsense paymentGoogle AdSense payment: the calendar, the thresholds, and why a payout is heldThe five steps to a first payment, the month by month payment calendar from Google's own help pages, the payment thresholds by currency, and the six reasons a payout does not arrive.10 October 2026bing webmaster centerBing Webmaster Center: where it is now, how to verify a site, and what each report is forMicrosoft's free console for site owners, the five ways to prove you own a site, what every report actually tells you, the ten minute first visit, and how it differs from Google Search Console.10 October 2026marketing development fundsMarketing development funds: how MDF and co-op money works, and how to get it approved and paidWhat MDF is, how it differs from co-op funds, the five stage cycle, the proposal that gets approved, the proof of performance that clears a claim, and the numbers that show whether the programme is working.10 October 2026bcg matrix in marketingThe BCG matrix in marketing: the four quadrants, how to plot one, and what to do with each cellHow the growth share matrix works, how to calculate relative market share, and the marketing decisions each quadrant calls for.10 October 2026viral marketingViral marketing explained: the mechanism, the four loop types, and how to design the share momentWhat viral marketing is, why people pass something on, and the plan that gives sharing a real chance rather than hoping for it.10 October 2026international marketingInternational marketing explained: the four decisions, the entry modes, and what to adapt per marketHow companies choose countries, pick an entry route, decide what to standardise, and set up the operational layer behind it.10 October 2026marketing planning processThe marketing planning process: the seven stages, the output of each, and the review that keeps it aliveHow to get from a business objective to a plan people run, with the audit, the objectives, the strategy and the control loop in order.10 October 2026what does serp stand forWhat does SERP stand for? Search engine results page, and everything that now sits on oneThe definition, the elements Google puts on a result page, why two people see different ones, and how to take a position reading you can use.10 October 2026music production agencyHiring a music production agency: what they make, the rights to settle first, and the deliverables to ask forOriginal scores, audio logos, library clearance and voice work, plus the licence terms and delivery specs that decide the real cost.10 October 2026brand design companyChoosing a brand design company: what the engagement buys, what a logo project includes, and how to judge the workThe three kinds of firm, the deliverables to insist on, the rights to settle in writing, and the brief that prevents a rebuild.10 October 2026reverse image searchReverse image search: how to find every place your images are being usedHow search by image works, what the free tools cover, and the checks that turn a visual match into something you can act on.10 October 2026marketing environmentThe marketing environment explained: the micro and macro forces, and how to turn a scan into decisionsWhat the marketing environment is, the forces in each layer, and a quarterly scan that ends in choices rather than a slide.10 October 2026submit sitemap to googleHow to submit a sitemap to Google: the two methods that work, and how to read the resultBuild a valid XML sitemap, submit it in Search Console, declare it in robots.txt, and read the report properly.10 October 2026virtual reality marketingVirtual reality marketing: the three formats, when each one pays, and the brief that keeps a project on the groundHow brands use headset VR, 360 video and web 3D, how to pick the format by where the buyer already is, and how to measure the result.10 October 2026video production agencies near meVideo production agencies near me: when local actually matters, and how to shortlist oneThe parts of a video where proximity changes the cost and the parts where it changes nothing, how to build a local shortlist properly, and the travel lines to read in a quote.9 October 2026social marketing goalsSocial marketing goals: the six worth setting, the metric behind each, and how they change per platformThe five parts a usable social goal has, the six goals that survive a budget review, what each platform actually reports, and how a company number turns into a social number somebody owns.9 October 2026seo meta in 1 click extensionSEO META in 1 CLICK: what the extension reports, and the ten second page check it makes possibleEvery data point the Chrome Web Store listing names, how to read each one, the store facts as listed on 9 October 2026, and the order to check a page in.9 October 2026seo blog postSEO blog post: the workflow from query to published page, and the structure that earns the positionHow to pick the query, build the outline from the questions the reader has, write the opening that gets quoted, and run the ninety day update that compounds the work.9 October 2026sales funnel contentSales funnel content: what to publish at each stage, and the one job each piece doesThe five stages a buyer moves through, the formats that work at each, the metric that proves a piece did its job, and the handoff rules that stop a funnel leaking.9 October 2026rankmath seo analyzerRank Math SEO Analyzer: the five sections, the tests inside each, and the order to fix themWhat the site wide audit checks, the thresholds it scores against, what the Competitor Analyzer can and cannot see, and how to work the list down without chasing points.9 October 2026medical interpreter agencyMedical interpreter agency: the three delivery modes, the credentials to insist on, and how to brief oneWhat on site, telephone and video interpreting each suit, the national certifications to ask for by name, every line in a rate card, and the service levels to agree before you sign.9 October 2026keyword surfer extensionKeyword Surfer extension: what it shows in the search results, and how to read the numbersThe data points it adds to a Google results page, the Chrome Web Store facts as listed on 9 October 2026, and where to confirm a volume before you build a page on it.9 October 2026instagram mention storyInstagram mention story: how an at mention works, what the other account sees, and how brands use itThe mechanics as Instagram documents them, the reshare setting that decides how far a story travels, and the five ways a brand gets useful mentions rather than invisible ones.9 October 2026define experiential marketingDefine experiential marketing: what it is, how it differs from events and activations, and how it is measuredA working definition, the four characteristics that make something experiential, a plain terminology map of the neighbouring words, and the three layers of measurement.9 October 2026consumer packaged goods marketingConsumer packaged goods marketing: the six levers that move a CPG brand, and the order to pull themWhy availability beats everything, how price pack architecture and trade spend decide the margin, what the digital shelf has changed, and the numbers a CPG marketer is actually judged on.9 October 2026chief marketing officer rolesChief marketing officer roles: the four shapes the job takes, what only the CMO owns, and how to hire for itHow the remit changes by company stage, the three decisions that cannot be delegated, the eight numbers the role is judged on, and the interview that reveals which kind of CMO you are talking to.9 October 2026branded content facebookBranded content on Facebook: the paid partnership label, who has to use it, and how a brand turns a post into an adWhat Meta counts as branded content, the tool that applies the disclosure, what the tagged business gets, and the approvals to settle in the contract before anybody posts.9 October 2026marketing news todayMarketing news today: where it breaks first, a 15 minute daily routine, and how to tell a story that needs action from one that needs nothingThe three layers marketing news arrives in, the sources that cover each beat, a two minute verification check, and a triage test that keeps your week clear.9 October 2026sponsored content on linkedinSponsored content on LinkedIn: the formats, the two ways to run it, and how to brief creative for a feedWhat Sponsored Content is, the eight formats LinkedIn lists, the difference between boosting a post and Direct Sponsored Content, and the targeting and measurement decisions that decide the result.9 October 2026long tail of searchThe long tail of search: what the curve is, why most businesses win there, and how to build pages for itWhere the phrase came from, what the head, the middle and the tail each demand, the one page per phrasing mistake, and how to measure tail performance properly.9 October 2026onpage and offpage seoOn page and off page SEO: the precise split, which one is holding you back, and how to divide 90 days between themWhat belongs in each column, where technical work sits, a three question diagnostic, and the effort split that suits a new site, an established site and a local business.9 October 2026microsoft advertising bingMicrosoft Advertising and Bing: what the platform covers, where the ads appear, and how to launch it in an afternoonThe product lines as Microsoft describes them, the five things an imported account always needs fixed, and how to judge the channel after 30 days.9 October 2026define imc marketingDefine IMC in marketing: the definition, the disciplines it covers, and how it differs from multichannelWhat integrated marketing communications means in one sentence, the eight disciplines it plans together, where the term came from, and the five signs a programme is not integrated.9 October 2026onpage seo analyseOn page SEO analysis: how to score one page against the query it is meant to winA seven check sequence for a single URL, the free tools that answer each check, and a scorecard that ends in a verdict rather than a number out of 100.9 October 2026articles related to marketingArticles related to marketing: a map of the subjects, the sources worth your time, and how to judge one in 60 secondsThe eight subjects marketing writing divides into, which kind of source answers which kind of question, and the four checks that separate a useful article from filler.9 October 2026ahrefs keyword explorerAhrefs Keywords Explorer: the four metrics, the idea reports, and a workflow that ends in a page listWhat the tool reports, how to read each number without over trusting it, and the half hour sequence that turns a seed word into a plan.9 October 2026immigration translation agencyImmigration translation agency: what certified translation means, and how to brief and check oneThe federal requirement in full, what a compliant package contains, the four words buyers confuse, and a checking list before you file.9 October 2026social signal seoSocial signals and SEO: the three mechanisms that move search, and how to use social properlyDiscovery, earned links and brand demand, owning your own name, plus what the rel attributes on social links mean.9 October 2026affordable seo consulting servicesAffordable SEO consulting services: what a small budget buys, and the order to spend it inFour engagement shapes, what to do free first, the two page scope document, and the warning signs in the cheapest offers.9 October 2026promotional staffing agencyPromotional staffing agency: what they supply, how to brief one, and how to judge the crewThe roles, the brief, how the bill rate is built, the checks to run before you sign, and the numbers to set per shift.9 October 2026open ai meaningOpenAI meaning: what the name refers to, and what open AI means as two wordsThe company in its own published words, the four terms people mix up, and why the distinction matters to a business.9 October 2026gratis seo analyseFree SEO analysis: the ten checks you can run yourself today, and how to read an agency auditThree free tools, an hour, and a prioritised list you can hand to a developer, plus the four things to ask for in any free audit.9 October 2026gpt open sourceGPT open source: what is actually downloadable, what open weights means, and how to choose oneThe difference between open weights and open source, where the model cards live, and a job by job way to pick a model.9 October 2026shopify design agencyShopify design agency: what a design engagement buys, the deliverables, and how to judge a portfolioDesign or development, the five templates that decide revenue, the brief that gets comparable quotes, and the handover that keeps the store yours.9 October 2026door hanger marketingDoor hanger marketing: when it pays, the rules on the doorstep, and the design that gets keptRoute economics, the mailbox rule, a card layout that survives a wet morning, and how to measure response honestly.9 October 2026certified content marketerCertified content marketer: what the credential covers and how to judge one when you are hiringWritten for the hiring side: what the common certifications teach, how to read one on a CV, and the ninety minute work sample that settles it.9 October 2026blue print marketingMarketing blueprint: the one page that decides what you do next, with a templateNine fields, a test for each one, a worked example, and the quarterly review that keeps it a decision rather than a wish list.9 October 2026hospital marketing techniquesHospital marketing techniques: the eleven that work, and the order to run them inCapture the demand already searching, build referral supply, then create demand in the service lines with capacity.9 October 2026sem rush guruSemrush Guru: what the plan was, what the pricing page shows now, and how to pick the equivalentThe tier people still ask for by name, the limits it carried, and how the current line up maps onto it.9 October 2026sem rush reportSemrush report: the reporting add ons, what to put in a client pack, and how to schedule itThe two things people mean by a Semrush report, the add ons as published on 9 October 2026, and the five source reports worth including.9 October 2026search volume checkerSearch volume checker: the four sources, and how to take a reading you can plan onKeyword Planner, Search Console, platform estimates and browser extensions compared, why two tools disagree, and the four columns that turn volume into a decision.9 October 2026google utm generatorGoogle UTM generator: the Campaign URL Builder, the nine parameters, and a naming convention that holdsWhere Google's own builder is, what each parameter records, why capitalisation splits your reports, and the spreadsheet that keeps a team consistent.9 October 2026
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