Blog, page 2 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
ai visibility for saas indiaAI visibility for Indian SaaS companies: one site, two currencies, and the pricing page an assistant actually reads85.6% of the 10,652 citations we recorded across 597 ChatGPT and Gemini readings on 15 October 2026 went to somebody's own website, and for an Indian SaaS company the deciding page is priced by location.16 October 2026ai visibility for uk local servicesAI visibility for UK local services: publish the registration number somebody else can checkMeasured on 15 October 2026 across 204 UK readings of ChatGPT and Gemini: the schemes a British trade is already registered with, postcode district service areas, and what the measured 0.8% says about directories.16 October 2026ai visibility for uk manufacturersAI visibility for UK manufacturers: publish the conformity paperwork and the capability data as textMeasured on 15 October 2026 across 204 UK readings of ChatGPT and Gemini: the standard references, the UKCA and CE position and the lead time data a British industrial buyer filters on.16 October 2026ai visibility for uk professional servicAI visibility for UK professional services: the credential is a public register entry, so name the registerMeasured on 15 October 2026 across 204 UK readings of ChatGPT and Gemini: the registers a British firm is already listed on, the specialism wording that gets quoted, and fees in pounds.16 October 2026ai visibility for uk ecommerceAI visibility for UK ecommerce: the VAT inclusive price is the number an assistant repeatsMeasured on 15 October 2026 across 204 UK readings of ChatGPT and Gemini: why a British product page carries two prices, and the delivery, returns and specification detail that decides the answer.16 October 2026ai visibility for uk saasAI visibility for UK SaaS: the pound price, the VAT line and the British facts a buying question carriesMeasured on 15 October 2026 across 204 UK readings of ChatGPT and Gemini, with one citation of our own domain: the British fields a software buying question contains, and the pages that answer them.16 October 2026gemini citationsGemini returned sources on 181 of 291 readings, against 306 of 306 for ChatGPTMeasured on the same 102 buying questions, in the same three markets, on 15 October 2026, and it changes what a citation on each engine is worth.15 October 2026chatgpt citationsChatGPT citations, counted: the source mix behind 306 readings on 15 October 2026All 306 of the ChatGPT readings came back with a source, and six of the eight hosts at the top of the list are a platform describing its own product.15 October 2026do g2 reviews help with ai searchDo G2 and Capterra help you get recommended by AI? We counted every citationReview directories were 0.8 per cent of 10,652 citations recorded across 597 ChatGPT and Gemini readings on 15 October 2026, and g2.com itself appeared in 49 of them.15 October 2026why doesnt chatgpt mention my businessWhy ChatGPT does not name your business, and what the citation data says to changeFour reasons supported by 10,652 citations recorded across 597 ChatGPT and Gemini readings on 15 October 2026, in the order the numbers support them.15 October 2026how to choose a geo agencyChoosing a generative engine optimisation agency: how to read the evidence it shows youA scorecard built from 102 conversations in which ChatGPT and Gemini stated what a claim must carry before they would trust it.15 October 2026ai visibility tracking toolsAI visibility tracking tools: what each category covers, and which vendors the engines citeFour different products are sold under one phrase, and a 597 reading run on ChatGPT and Gemini shows which of the vendors behind them the engines actually name.15 October 2026ai visibility indiaIndian sources won the Indian questions: upgrowth, themediaverse, nicodigital and hawkorbit across 189 readingsThe India cut of our 15 October 2026 benchmark: 189 readings of ChatGPT and Gemini, four Indian agency domains cited 52, 48, 44 and 33 times, and 2 citations of our own domain.15 October 2026ai visibility ukThe UK cut of 204 readings: whito, rank4ai and aeoscore were cited dozens of times, and we were cited onceWhat ChatGPT and Gemini cite for UK buyers, measured on 15 October 2026: three small British agency domains cited 46, 39 and 32 times, British public sector sources in the set, and one citation of our own domain.15 October 2026ai visibility united statesWhat ChatGPT and Gemini cite for United States buyers: 204 readings, and why the American set belongs to documentationThe US cut of our 15 October 2026 benchmark: 204 readings, zero citations of our own domain, platform documentation at the top of the list, and review directories at 0.8% of all citations.15 October 2026ai visibility resultsWhat did not work: our own domain was cited 3 times in 597 readings, and three other results that went against usOur own measured result, published whole: zero citations in the United States on either engine, zero on Gemini in any market, a market parameter that failed silently, and a finding we withdrew.15 October 2026ai visibility methodologyHow we measured AI visibility on 15 October 2026: the question set, the 597 readings and the failure modesThe disclosed method behind our benchmark: how 102 buying questions per market were built, why a visibility question never names the brand, why the market has to be locked in the prompt text, and the known failure modes.15 October 2026ai visibility benchmarkWhat AI assistants actually cite: 597 readings across ChatGPT and Gemini in three marketsA reproducible measurement of where ChatGPT and Gemini get their recommendations, run on 15 October 2026, with the question set published.15 October 2026marketing agency leicesterMarketing agency in Leicester: most briefs here are a maker deciding to own a brandA city built on making things for other people's labels means the agency decision is usually about going direct, and that is four purchases in order rather than one campaign.15 October 2026ppc agency leedsPPC in Leeds: when head office already runs the account, stop bidding against yourself firstA large share of Leeds advertisers are an office, a branch or the UK arm of something bigger, and the first money saved is what two of your own campaigns spend on the same click.15 October 2026digital marketing agency leicesterDigital marketing in Leicester: most of the money is in the list you already haveIn a city built on wholesale, trade supply and independent retail, the cheapest growth is the customers who already bought, and the rules on contacting them are not the ones most proposals assume.15 October 2026seo agency leicesterBuying SEO in Leicester: settle who can deploy the change before you sign a retainerMost disappointing retainers in this city are not bad advice. They are good advice nobody can put live, on a website somebody else controls.15 October 2026care home marketingMarketing a care home in the UK: the inspection rating and the fee question decide the enquiryYour rating is published whether you advertise or not, and most enquiries end on the question your website will not answer: what it costs and who pays.15 October 2026creative agency liverpoolHiring an advertising agency in Liverpool: the licences and the clearance decide the real costCommissioning an advert is buying a licence with a term, a territory and a media list, and for broadcast the clearance comes before the booking.15 October 2026advertising standards ukAdvertising standards in the UK: what the ASA can do, and what the CAP Code lets you claimThe ASA is not a statutory regulator, it acts on a single complaint, and the evidence for a claim has to be in your hands before the advert is published.15 October 2026digital marketing agency cardiffDigital marketing in Cardiff: Wales has its own national media, and a Cardiff budget can buy itNational broadcast, press, sport and cultural sponsorship are affordable from here, and the Welsh version of each asset belongs inside the channel line rather than at the bottom of the budget.15 October 2026marketing agency liverpoolMarketing agency in Liverpool: judge them on what they can get you into, not what they can buyA city with dense local media, a packed events calendar and two football clubs rewards agencies with real relationships, so the shortlist question is about access.15 October 2026digital marketing agency nottinghamDigital marketing in Nottingham: a young audience makes creative volume the constraint, not the media budgetWith two large universities and a compact catchment, the Nottingham plan that works is priced in assets a month rather than in monthly spend.15 October 2026seo agency leedsSEO in Leeds: what a branch or back office can change when head office owns the websiteA city full of national firms' Leeds offices means the person buying search work often cannot touch the main site, and the work that is left is specific and worth doing.15 October 2026seo agency in liverpoolSEO in Liverpool: dated demand needs a permanent address, so stop building a new page every yearA city whose search demand arrives as fixtures, festivals and sailing dates rewards one page per recurring thing, updated in place, over a fresh page each season.15 October 2026seo agency cardiffSEO in Cardiff: Welsh and accessibility are acceptance criteria here, not extrasIn a capital city where public bodies are a large buyer, the two line items that decide a Cardiff search scope are bilingual provision and accessibility, and both are technical work.15 October 2026seo in glasgowSEO in Glasgow: the places an England keyword list is simply wrong, and what to publish insteadScotland has its own legal system, its own exams, its own health boards and its own property process, and a plan written for England misses all four.15 October 2026digital marketing agency leedsDigital marketing in Leeds: two jobs in one budget, and most plans only fund oneLeeds runs on financial, legal and back office work, which makes hiring a digital marketing brief in its own right and the customer brief a slower, signed off one.15 October 2026seo agency bristolSEO in Bristol: where your customers are decides the brief, the price and the review dateA large share of Bristol's search buyers sell nationally or internationally, which makes a local package the wrong purchase and a technical brief the right one.15 October 2026seo sheffieldSEO in Sheffield: two buyers in one city, and only one of them needs local SEOA Sheffield engineering firm selling across the country and a Sheffield service business selling inside the S postcodes need almost opposite briefs.15 October 2026content marketing agency londonContent marketing in London: the approval route sets the calendar, so build the production line around itMost London content budgets are professional and financial services money, where the binding constraint is sign off and expert time rather than writing.15 October 2026social media agency londonSocial media marketing in London: what an agency can own, what it can only coach, and how to label the paid workLondon buyers split between brands wanting reach and firms wanting credibility, and the second kind cannot be outsourced the way the first can.15 October 2026ppc agency londonPPC in London: decide the catchment before you write the keyword listMany London paid search accounts are built for a city when the business sells to the whole country, and that single decision sets the cost per enquiry.15 October 2026web design agency londonWeb Design in London: Day Rate or Fixed Price Phases, and How Each One FailsA London build is sold on one of two commercial models, they move the scope risk in opposite directions, and the handover list is what decides whether you can leave.15 October 2026digital advertising agencies londonAdvertising Agency in London: The Media Is Bought in One Place and the Creative in AnotherLondon holds genuine media buying scale concentrated in a handful of very large houses, and the clearance rules decide what the work may say before anybody books a single site.15 October 2026digital marketing agency londonDigital Marketing in London: How to Read a Rate Card for the Overhead Instead of the OutputAn identical scope quotes very differently from a Soho agency, an outer London studio and a distributed team billing London clients, and most of the gap is property rather than skill.15 October 2026marketing agency londonMarketing Agency in London: Work Out Which Tier You Belong In Before You Approach AnybodyLondon's agencies are sorted by the size of client each one is built to serve, the tiers barely overlap, and the same brief gets completely different treatment at every level.15 October 2026personal online reputation managementPersonal Online Reputation Management: What Can Be Removed, What Cannot, and How Long Each Route TakesThree different jobs get sold as one service, and knowing which job a result belongs to is what separates honest reputation work from the rest.15 October 2026facebook advertising for small businesseFacebook Advertising for a Small Business: The Account, the Budget and the RadiusA small local budget can work on Facebook, as long as the ad account is in your name and the offer is doing the heavy lifting.15 October 2026wordpress design companyWordPress Design and Development Agencies: The Three Builds, and the Handover That Decides If You Can LeaveA configured theme, a page builder site and a custom theme are three different purchases, and a quote only makes sense once you know which one you are buying.15 October 2026packaging design agencyPackaging design agencies: structural and surface are two jobs, and production decides bothWhat a packaging design agency delivers, why the dieline has to be settled before the artwork, the print constraints that quietly set the design, and who carries the liability for what the pack says.15 October 2026b2b lead generationB2B lead generation services: the four things sold under one phrase, and what each one deliversA list, an appointment setting team, an outbound agency and an inbound programme are four different purchases at four different prices. How to tell which one is in the proposal, and the two numbers that make quotes comparable.15 October 2026ctv advertisingCTV advertising: what connected TV is, where the inventory comes from, and the budget it needsAds bought against streaming television, priced on a CPM and measured without a click. The three routes to the inventory, the arithmetic that sets the floor on a budget, and how it differs from YouTube and from linear.15 October 2026google knowledge panel for businessGoogle knowledge panels for a business: what produces one, how to claim it, and how to fix a wrong factA panel is Google stating what it believes your business is, so here is the difference between the local panel and the entity panel, what actually produces each, and the claim and correction route.15 October 2026faq schema markupFAQ schema markup: what the FAQ rich result is limited to now, and what the markup is still forGoogle restricted FAQ rich results to authoritative government and health sites in August 2023, so here is the current state, a correct FAQPage block, and the errors that catch most sites.15 October 2026podcast advertising costWhat podcast advertising costs: the CPM arithmetic, the three slots, and what a network addsHow a podcast ad quote is built from downloads and a CPM, why a host read on a small show can beat a network buy, and how to measure a channel nobody clicks.15 October 2026yelp for business ownersYelp for business owners: claiming the page, how the review software works, and where Yelp or Google matters moreWhat the free Yelp Business Page covers, why Yelp's automated recommendation software leaves some reviews out of your rating, and the one review rule that is opposite on Yelp and Google.15 October 2026google ad grant for nonprofitsThe Google Ad Grant for nonprofits: who qualifies, how to apply, and the rules that switch accounts offUp to USD 10,000 a month of Google search advertising, the eligibility list that rules out whole sectors, and the compliance work that decides whether the account survives its first year.15 October 2026ppc in denverPPC in Denver: the licence decides the campaign map before the budget doesColorado licenses much of the trades city by city, this metro holds dozens of permitting authorities, and a Denver account built on a radius quietly buys leads it cannot serve.15 October 2026logo design firmLogo design firms: five kinds of supplier answer one search, and only some leave the mark yoursAn online generator, a gig marketplace, a design contest, an independent designer and a brand studio all rank for the same phrase. What each one hands over, what it costs, and where exclusivity quietly disappears.15 October 2026digital marketing for pool companiesDigital marketing for pool companies: builders and service routes are two different businessesOne plan cannot sell a five figure construction job and a monthly service contract, so here is how to tell which business you are in, what wins in each, and what the season does to the spend.15 October 2026social media marketing for small businesSocial media marketing for a small business: the schedule is the strategySmall business accounts fail on cadence rather than on content, so here is the smallest workable posting schedule, how to pick the one platform worth your time, and the single session that fills four weeks.15 October 2026organic search resultsOrganic search results: how they are chosen, and why being shown is not being pickedWhat makes a listing organic rather than paid, what the engine decides before it puts you there, and the difference between appearing in the results and being the one somebody clicks.14 October 2026seo resultsSEO results: what a real 92 day Search Console export looks likeOne site's figures read line by line, which of the three numbers moves first, how far the daily totals swing, and how to tell a genuine result from a good week.14 October 2026digital marketing in tucsonMarketing in Tucson: Your Peak Is January, and Phoenix Pricing Does Not Apply HereA winter visitor economy, a defence and optics base, and a metro a fraction of Phoenix's size. Which kind of firm to hire, what it costs, and when to spend.14 October 2026
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