Blog, page 22 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
seo company canadaBuying SEO in Canada: three decisions that set the scope and the priceLanguage architecture, how many provinces really need pages, and who owns CASL and Quebec language compliance.8 October 2026search engine optimization company calgaBuying SEO in Calgary: size the market before you buy the scopeHow to map real demand in an energy and industrial city, what to buy when a category has a few hundred searches a month, and how to measure work on enquiries instead of traffic.8 October 2026seo agencies in birminghamSEO in Birmingham: in house, agency, freelancer or a London firmA straight comparison of the four ways to buy search work from Birmingham, and how to tell which one your situation actually calls for.8 October 2026search engine optimization company in ahChoosing an SEO company in Ahmedabad: the domestic brief and the export briefTwo different jobs share one results page here, and splitting them is the decision that settles whether the money works.8 October 2026restaurant marketingRestaurant marketing: four things that work, and the hour a week they takeThe menu as a real page, what moves the map results, reviews, delivery platform economics, and a one page plan for a single site.8 October 2026ppc managementPPC management done properly: structure, match types, negatives, bidding and how to judge an agencyThe four things a well run Google Ads account always has, and the six questions that separate a good PPC agency from a bad one.8 October 2026marketing analyticsMarketing analytics: attribution explained honestly, and a measurement plan you can keepThe three attribution models in GA4, which questions belong in which tool, the six setup decisions that stop reporting arguments, and when Analytics 360 is worth it.8 October 2026hotel marketingHotel marketing: winning direct bookings against the OTAsThe channel economics, what you can legitimately offer direct, the search and review work that fills rooms, and the numbers that prove it.8 October 2026email marketingEmail marketing: deliverability, list health, segments and the flows that earnThe sender requirements you have to meet, how to keep a list healthy, the six segments and six flows worth building, and the metrics to report.8 October 2026technical seo checklistTechnical SEO checklist: every check, in the order that mattersA working checklist from indexing and crawl through rendering, speed and structured data, with how to verify each item and what Google's documentation says.8 October 2026social media management toolsSocial media management tools: what each category actually doesThe five jobs these products do, which real tools sit in each category, what agencies need that solo users do not, and how to choose in an afternoon.8 October 2026seo priceSEO pricing explained: what you are actually paying forHow retainers, fixed projects, day rates and performance deals are built, the seven things that move the number, and a method for comparing two proposals fairly.8 October 2026search engine optimization for law firmsSEO for law firms: what makes legal search differentAdvertising rules first, then practice area and location pages, your lawyers on the page, and signed matters as the measure.8 October 2026seo for industriesSEO by industry: what actually changes, and what never doesA hub page covering the four things that differ between verticals, with a walk through of eight industries and the method each one needs.8 October 2026seo for healthcare providersSEO for healthcare providers: accuracy, local search and booked appointmentsThe three searches a patient makes, clinician reviewed content, privacy when you market, and how to measure new patients.8 October 2026seo company usaHow to buy SEO in the USA: running a procurement you can defendThe shape of the American agency market, the paperwork that protects you, and how to score three proposals against one scope instead of against each other.8 October 2026seo company ukHow to hire an SEO company in the UKWhat the UK market looks like, the checks that take ten minutes, how fees are built, and what to hold a supplier to.8 October 2026seo companies in uaeHow to select an SEO company in the UAEA scored selection across the emirates, Arabic publishing at scale, and the contract terms enterprise buyers should specify.8 October 2026seo toronto companyHiring SEO in Toronto: the decisions, in the order that saves moneyConsultant, firm or in house, the five things specific to selling in Canada, and how to judge the work across the GTA.8 October 2026seo company sydneyHiring an SEO company in Sydney: get every claim in writingWhy Sydney firms compete nationally, the checks that take five minutes, and the leverage most buyers never use.8 October 2026new york city search engine optimizationHiring an SEO expert in New York: consultant, agency or in houseMost New York buyers need senior judgement more than they need another retainer. How to tell the difference, vet an individual, and buy senior time well.8 October 2026seo company in mumbaiHow to hire an SEO company in Mumbai: a buyer's guideWhat the Mumbai supplier market really looks like, how the money is structured, the questions that separate a team from a reseller, and how to measure the work.8 October 2026search engine optimisation company melboBuying SEO in Melbourne: write the brief firstA one page brief, who to send it to in this city, and how to read the four proposals that come back.8 October 2026los angeles search engine optimizationChoosing an SEO company in Los Angeles: a guide for expensive categoriesLA competition is concentrated in a few very costly verticals and spread across dozens of languages and neighbourhoods. What that does to scope, cost and conflicts of interest.8 October 2026search engine optimization company londoSEO in London: what you are paying for, and how to compare quotesWhy London quotes differ so widely, how to break a fee into its parts, and the four documents to ask every firm for.8 October 2026best search engine optimization company Buying SEO from India: a guide for both kinds of buyerAn Indian business selling at home and an overseas business buying India priced delivery need different things from the same supplier list. How to tell which you are and buy accordingly.8 October 2026search engine optimization company dubaiHow to choose an SEO company in DubaiCheck the trade licence, separate SEO from paid search, and find out who really writes your Arabic pages.8 October 2026seo company in delhiHiring an SEO company in Delhi NCR: the contract and the due diligenceDelhi, Gurugram and Noida are three supplier markets in one search. How to verify a team, structure the deal and write a scope you can hold somebody to.8 October 2026search engine optimization agency dallasHiring an SEO company in Dallas Fort Worth: a multi location buyer's guideA metroplex of many cities, a large Spanish speaking market, and a buyer who usually has more than one address. How to scope, price and judge that work.8 October 2026search engine optimization company in baBuying SEO in Bangalore: scoping technical work with an engineering teamBangalore buyers can usually read the work. A guide to technical debt as a cost driver, programmatic scope, and keeping a specialist honest alongside your own growth team.8 October 2026search engine optimisation companies ausSEO companies in Australia: national or local, and how to buy eitherSettle which problem you have, then buy the right supplier, with multi location work and state level reporting built in.8 October 2026austin seo companyBuying SEO in Austin, Texas: a guide for founders and local operatorsThe two very different jobs sold under one name in this city, the agency, fractional and in house options, and how to measure SEO against pipeline instead of rankings.8 October 2026real estate seoReal estate SEO: neighbourhood pages, listings, IDX and what one agent can do aloneWhy listing feeds cannot carry a property site, which pages hold value for years, and the order to build them in on a small budget.8 October 2026local seoLocal SEO: the complete method, from the business profile to the map packWhat Google says decides local ranking, how to fill in every field that matters, and the review, citation and landing page work that follows.8 October 2026link buildingLink building: what earns links now, and how to tell if one is worth anythingWhat Google's spam policies actually say, the five assets that reliably attract citations, digital PR as a process, and a test for judging any link in under a minute.8 October 2026lead generation for agenciesLead generation for agencies: how agencies actually get clientsThe nine channels that bring agencies work, the economics of each, and how to build a pipeline without hiring a sales team.8 October 2026ecommerce seoEcommerce SEO: the real mechanics, in the order to fix themCategory page architecture, faceted navigation, product variants, schema and internal linking, with what Google's own documentation says about each.8 October 2026b2b content marketingB2B content marketing: writing for a committee, and measuring it on a long cycleWho you are actually writing for, what earns a reply from a buying group, the formats that do the work, and how to measure content when the deal takes three quarters.8 October 2026b2b marketing agenciesB2B marketing agencies: what to hire one for, and how to judge the workHow B2B differs from B2C in practice, what an agency is genuinely accountable for, how to structure the first ninety days, and which numbers to read while the sales cycle is still running.8 October 2026keyword researchKeyword research: a repeatable method in five stepsCollect seeds from your own data, expand with a tool, group into questions, qualify with four tests, then commit one page per question.8 October 2026robots txt generatorHow to write a robots.txt, with copyable examplesThe four lines most sites need, the rules Google publishes, recipes for the common cases, and the three mistakes that cost real traffic.8 October 2026why did my traffic dropWhy did my traffic drop: a diagnostic checklist in orderWork the causes in order of likelihood, starting with tracking and your comparison window, and most drops are found within an hour.8 October 2026seo audit toolSEO audit tools: what each kind actually checksA buyer's guide to the four different products sold as SEO audit tools, and what a complete audit has to cover.8 October 2026schema local businessLocalBusiness schema: a copyable example, and what gets you named in your cityThe LocalBusiness JSON-LD block to paste, the subtype to pick, and the local work that puts your name in an assistant's city recommendation.8 October 2026digital marketing seoWhere SEO fits inside digital marketingThe job each channel does, the five loops that make them feed each other, and what a digital marketing SEO service covers.8 October 2026content marketing strategyHow to build a content marketing strategy that holds upFour decisions, a question list instead of a keyword list, and one number per page.8 October 2026best seo companiesHow to choose an SEO agency, and why the best lists are not trustworthyThe questions that separate a competent firm from a confident one, the red flags Google itself publishes, and how the pricing works.8 October 2026seo writing aiSEO writing with AI: what changes when your reader is an assistantMost AI writing advice is about producing drafts faster, but the change that decides whether you get quoted happens at the sentence level.8 October 2026organization schemaOrganization schema: the correct block, and how AI search reads itA copyable Organization JSON-LD block, the fields that matter, and an honest account of how much structured data can and cannot do in AI answers.8 October 2026llmoLLMO: what it means, and how it relates to GEO, AEO and SEOLarge language model optimisation is one job with four names, and only one of the distinctions between them changes what you actually do.8 October 2026best ai seoBest AI SEO tools: the two different jobs sold under one nameOne group of tools uses AI to help you do SEO, the other measures whether AI names you, and knowing which you need decides your shortlist.8 October 2026artificial intelligence seoArtificial intelligence in SEO: what works and what is oversoldAn honest account of where AI earns its place in SEO work, where it quietly damages a site, and how to tell the two apart.8 October 2026ai seo optimizationAI SEO optimization: using AI to do SEO, and being named by AITwo different jobs share one search term, and the one most people mean is not the one most people need.8 October 2026white label AI visibility reportsWhite-Label AI Visibility Reports: A Dated Feature and Price Test of 8 Agency ToolsWe have tested zero tools against our own white-label definition, so this page publishes the definition, the test and the count that is currently 0 of 0.29 September 2026can you promise AI visibilityCan You Promise AI Search Visibility? A Repeated-Run Outcome Study DesignNo, and the reason is a study design nobody has run yet, including us, stated with the two runs we do hold.29 September 2026AI visibility multiple clientsHow to Run AI Visibility Across Multiple Clients: A Workspace and QA MethodWe do not yet track labour hours per client, so this page publishes the task list, the timing method and a plain statement of what is unmeasured.29 September 2026GEO agency pricingGEO Agency Pricing: A Dated Survey of 30 Published Offers and a Transparent Cost CalculatorWe have surveyed zero offers, so there is no median here, only the survey method and a cost model you fill in with your own numbers.29 September 2026reporting AI search visibilityHow to Report AI Search Visibility: A Three-Run Agency Reporting FormatA visibility report is only readable when the response count is shown as a multiplication the client can check.29 September 2026selling GEO to clientsHow to Sell GEO to Clients: A Buyer-Prompt Test and Agency Proposal TemplateSell the measurement, not the position, and open the pitch with a real brand mention rate that has a denominator.29 September 2026AI visibility improvement or noiseAI Visibility Improvement or Noise?The only honest answer is your change minus an untouched comparison set's change, and we have never run a holdout.29 September 2026
See where you stand before you read another page.
Enter your website for a free check. No account, and it asks real buyer questions rather than your brand name.
Already sure you want this? Join the waitlist. We open on 31 October 2026. It costs an email address. No card, and nothing is charged. Or talk to a person if you have a question first. Or start with the guides, which are step by step.