Blog, page 20 of 28
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
ctr marketing definitionCTR in marketing: the definition, the formula, and how to read it correctlyWhat click through rate measures, how to calculate it, what it means in each channel, and the comparisons that make it useful rather than misleading.8 October 2026criminal defense marketingCriminal defense marketing: urgency, intake, and the rules that shape every assetWho is actually searching, the pages that match charge level intent, the professional rules that constrain the work, and why answering the phone decides the result.8 October 2026creative agency phoenixCreative agency in Phoenix: the four kinds, and how to brief and judge oneWhat brand studios, campaign shops, production companies and full service firms each sell, what the Phoenix market changes about the brief, how to read a portfolio past the selection, and where the money actually goes.8 October 2026competitive analysis marketingCompetitive analysis in marketing: message, channels, share of voiceThe public evidence you can gather in a day, how to tear down a competitor's positioning, and the one page the sales team will actually use.8 October 2026biggest ad agency in the worldThe biggest ad agency in the world: the groups, the measures and where the numbers areWhy the largest advertising businesses are holding companies rather than agencies, the three different ways size is measured, what sits inside each major group, and the sources that carry the current figures.8 October 2026auto shop marketingAuto shop marketing: car count, average repair order, retentionThe three numbers that decide what to spend on, the local search work that produces calls, and the follow up most shops never run.8 October 2026auto dealer seoAuto dealer SEO: the four things that decide dealership search performanceVehicle detail pages that get indexed, model and trim landing pages for your market, a real service section, and accurate local presence per rooftop. Plus how to judge third party listing sites against your own organic channel.8 October 2026australian seo packagesAustralian SEO packages: what is inside them and how to compare two quotesWhat the tiers usually contain, the Australian specific questions to ask, how to put two proposals side by side, and the terms to settle before you sign.8 October 2026attorney marketing firmsAttorney marketing firms: the three models, and the checks to run before you signHow legal marketing suppliers are structured, where advertising and fee rules bite, why intake decides the result, and the numbers to hold a firm to.8 October 2026web development seoWeb development and SEO: the five build time decisions, and the handover checklist that goes with themRendering, URLs, status codes, performance budgets and crawl control, written for the developer who ships the templates and the person who owns search.8 October 2026seo content writerSEO content writer: what the job is now, the brief that makes it possible, and how to judge a draftThe eight line brief, how to write for each kind of search intent, and a seven point scorecard for deciding whether a draft is ready to publish.8 October 2026pestel analysisPESTEL analysis: the six factors, a worked example, and how to turn a scan into decisionsWhat belongs in each row and where the evidence comes from, a full worked example, the register that keeps it alive, and how it sits next to SWOT and the five forces.8 October 2026seo keyword generatorSEO keyword generator: where the ideas come from, what the volume figure means, and how to turn a raw list into a planThe four sources every keyword tool draws on, how to read an estimated monthly search figure, and a five pass method for getting from two thousand rows to thirty pages.8 October 2026internal linking strategyInternal linking: the structure that decides what ranks, and the audit that finds the gapsWhy internal links carry more weight the bigger a site gets, the six patterns worth using, five anchor text rules, and an afternoon audit that produces a worklist.8 October 2026increase website trafficHow to increase website traffic: the ordered list, starting with what is already nearly workingThe four fixes hiding in one Search Console report, then every other move ranked by effort and time to effect, with a four week plan.8 October 2026b2b marketing strategyB2B marketing strategy: the five steps a small team can actually run, and the things to dropAccount definition, one problem story, two channels, a proof set sales uses weekly, and the two numbers that decide next quarter budget.8 October 2026saas seoSaaS SEO: the four page engines, competitor queries, and where programmatic pages stop workingHow organic acquisition works for a product with a self serve signup: which pages to build in which order, how to handle a category nobody searches for yet, and what to measure beyond traffic.8 October 2026meta descriptionsMeta descriptions: the right length, worked examples, and how to stop Google rewriting yoursWhat a meta description does, why Google often replaces it, a practical length target by device, examples by page type, and the Search Console workflow for rewriting the ones that cost you clicks.8 October 2026check keywords ranking googleHow to check keyword rankings: taking a clean reading instead of a number from your own browserWhy the same search returns a different position by person, place and device, a repeatable way to check, and the ranking facts only Search Console holds.8 October 2026b2b seoB2B SEO strategy: building for a buying committee, low volume queries and a six month sales cycleWhy B2B search works differently, how to map queries to the people in the deal, the page types most B2B sites are missing, and how to measure organic against pipeline rather than traffic.8 October 2026white label seoWhite label SEO: what to outsource, how to vet a fulfilment partner, and how to brand the reportingWhich services resell cleanly and which carry your client's risk, the questions that separate a real delivery partner from a reseller, and a practical setup for branded audits and dashboards.8 October 2026magento seoMagento 2 SEO: the configuration defaults to change, faceted URL control, and the speed work that mattersThe exact admin settings that cause duplicate product URLs, how to stop layered navigation generating unlimited pages, and what to fix first on an Adobe Commerce or Magento Open Source store.8 October 2026yoast seoYoast SEO: what it does, what the green lights mean, and when Premium is worth itA practical guide to configuring Yoast SEO on WordPress, reading its analysis honestly, and deciding between the free version, Premium and the main alternatives.8 October 2026ai says wrong things about my businessWrong information about your business in AI: the five step correctionCapture it with evidence, classify it, find every source carrying it, correct at origin, then publish the right version and re-test.8 October 2026wordpress seoWordPress SEO: the settings, the index bloat problem, and the plugin decisionWordPress ships with permalinks, archives, feeds and attachment pages that create far more URLs than you have content. Here is what to change, in what order, and what a plugin handles for you.8 October 2026wix seoWix SEO: what you can control, what is fixed, and what the SEO Setup Checklist really doesA working guide to the Wix SEO panel, the URL patterns the platform imposes, the speed levers you actually have, and how to use the guided checklist without expecting it to do the work.8 October 2026why is my website not showing up in googWhy your website is not showing up on Google: a diagnostic in orderSeven checks from not indexed to not ranking, each with the exact way to test it, in the order that saves time.8 October 2026strategic marketing examplesStrategic marketing: the five decisions that come before any channelWhere to compete, who not to serve, what you stand for, which growth route, and the capability to build, written on one page.8 October 2026squarespace seoSquarespace SEO: the built in controls, the URL mappings tool, and why there is no pluginWhat Squarespace gives you out of the box, what it decides for you, how to redirect an old URL properly, and the handful of levers that move the needle on a Squarespace site.8 October 2026seo report templateSEO report template: what to include, who reads it, and a structure that survives a sceptical clientA section by section report skeleton, the metrics that belong in each section and where they come from, the things to leave out, and how to automate the assembly.8 October 2026seo checkerSEO checker tools: what a free audit really tells you, and the 30 minute sequence to run todayWhich free tools cover which checks, why the score out of 100 is the least useful number on the report, and the order to fix things in once you have the list.8 October 2026semrush ai visibilitySemrush AI visibility: what it tracks, and how to read the numbersThe component tools, the surfaces covered, the dataset figures Semrush publishes, and the free checker that needs no plan.8 October 2026search engine reputation managementSearch engine reputation management: the method, not the magicAudit your brand results, fix what can be fixed, own what you control, and publish enough true material that one bad item is one of many.8 October 2026rank mathRank Math: what is in the free version, how the schema builder works, and an honest comparison with YoastA feature by feature look at Rank Math on WordPress, what the 100 point post score is measuring, where schema templates sit, and how to switch plugins without breaking anything.8 October 2026search engine optimization for personal Personal injury lawyer SEO: what it takes, and what a small firm should do insteadThe head terms are the most contested in search. The winnable ground is injury type, venue and intake speed.8 October 2026small business marketing planMarketing plan template: five questions, one page, ninety daysA copyable outline, how to fill each section with evidence, and the small business version that fits on a single sheet.8 October 2026marketing mix templateThe marketing mix: the 4Ps, the 7Ps and a template to fill inWhere the four Ps came from, the decisions inside each one, and the consistency test that makes the model useful.8 October 2026marketing campaign examplesMarketing campaign examples, and the mechanism behind each oneTen publicly documented campaigns, what each actually did, and the part you can borrow at any budget.8 October 2026llm rank trackerLLM rank tracker: why there is no rank, and the five numbers to track insteadAn AI answer has no ranked list, so the measure is a mention rate across repeated runs. Here are the metrics, a spreadsheet you can build today, and what a tool adds.8 October 2026keyword rank trackingKeyword rank tracking: what a position really measures now, and how to build a ranking report that holds upWhy two people searching the same phrase see different results, what Search Console's average position actually is, and a reporting format that reads movement instead of noise.8 October 2026inbound and outbound marketingInbound and outbound marketing: the real difference, and how to chooseWho starts the conversation, how the cost behaves over time, examples of both, and the test for which one fits your market.8 October 2026ai visibility auditHow to audit AI visibility: five layers, in the order that explains the resultAccess, eligibility, page, entity, answer. Run them in that order and every finding comes with a cause attached.8 October 2026how ai chooses which brands to recommendHow AI assistants choose which brands to recommend: the five gatesA question passes through naming, retrieval, corroboration, specificity and a tie break. Fail one gate and you are absent whatever you would have scored at the next.8 October 2026healthcare advertising agenciesHealthcare advertising: what you may say, and how to brief an agencyThree constraints that shape every campaign, the certifications platforms require, and measurement that does not touch patient data.8 October 2026guerrilla marketing examplesGuerrilla marketing: the mechanism, documented examples and how to plan oneSurprise and physical context in place of media budget, the five formats that work, and the permissions to sort out first.8 October 2026how to reply to a negative google reviewHow to reply to Google reviews, and what Google will actually removeA four part reply that works on a bad review, copyable examples, and the real rules on removal and appeals.8 October 2026google analytics for seoGoogle Analytics for SEO: the setup, the five reports that matter, and why it never matches Search ConsoleWhat to configure in GA4 before it is useful for organic search, which reports answer which question, the gotchas in the organic channel definition, and where Analytics 360 fits.8 October 2026free seo ai toolsFree AI SEO tools: the stack that covers the work without an invoiceGoogle, Microsoft and the assistants themselves cover indexing, speed, structured data, demand and AI answers for nothing. Here is the setup order.8 October 2026do people trust ai recommendationsDo people trust AI recommendations? What the measured data showsAdoption figures from Pew Research Center, the browsing behaviour that shows reliance, and where buyers still check before they commit.8 October 2026demand generation agencyDemand generation: creating demand and capturing it, without the vanity metricsHow it differs from lead generation, the capture layer to build first, and the numbers that are worth reporting.8 October 2026customer acquisition costCustomer acquisition cost: the formula, a worked example and the mistakesWhat belongs in the calculation, how to split blended from paid CAC, and how to read it against payback and lifetime value.8 October 2026content calendar templateContent calendar template: the columns that matter and how to keep oneA copyable structure, what each column is for, and the weekly habit that keeps a calendar alive past month two.8 October 2026chatgpt cyberChatGPT for cybersecurity: the useful jobs, the controls, and what OpenAI publishesWhere it earns its place in a security team, the data and certification facts for your vendor review, and the controls that keep it out of the decision path.8 October 2026canonical tagsCanonical tags: what canonical means in SEO, how to set one, and the mistakes that cost pages their index spotThe syntax, the signals Google weighs alongside your tag, when to use a canonical instead of a redirect or a noindex, and how to diagnose a canonical problem in Search Console.8 October 2026buyer promptsBuyer prompts: how to choose the questions worth trackingWhere real buyer prompts come from, the five families to cover, a score out of twelve for each candidate, and what to leave out.8 October 2026black hat seoBlack hat vs white hat SEO: the real line, the named violations, and what actually gets a site demotedWhat each term means, the full list of practices Google names in its own spam policies, how algorithmic demotion differs from a manual action, and three questions that settle any grey area.8 October 2026backlink strategyBacklink strategy: the tactics that hold up, the ones that get sites penalised, and how to vet an agencyA ranked list of link building tactics by effort and durability, what Google's spam policies actually say about paid links, and the questions that separate a real link building company from a link seller.8 October 2026seo for attorneysAttorney SEO: win it one practice area at a timeWhy the practice area page is the unit of work, what the advertising rules allow, and how case value decides where to spend.8 October 2026ai visibility for saasAI visibility for SaaS: the question set, the sources that decide it, and the pages to writeSoftware buyers research by asking questions. Here is what decides whether an assistant names your product, in the order worth fixing.8 October 2026ai visibility for local businessAI visibility for a local business: one set of facts, everywhereThe sources a local AI answer is built from, the fixes in the order that pays, and how to test it from where your customers actually are.8 October 2026
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