Blog, page 31 of 61
Notes on getting recommended by AI.
The full archive. Everything we have published on what AI apps read, what they cite, and what moved the numbers.
fenty beauty advertisingFenty Beauty advertisingkroger precision marketingKroger Precision Marketingseo book keyword densitySEO Book's keyword density analyzerharley davidson advertisingHarley-Davidson advertisingbrand recognitionBrand recognition: the definition, the one word that separates it from recall, and the four ways it is measureddisclosure in contentName what you sell on the page, beside the claim it would benefithuman review vs automatedNothing in our pipeline noticed that two of its own figures disagreed. A reader did.resumable data collectionBuild the run so it can be restarted, and a server error costs you one reading instead of the datasetapi vs product testingTake the reading on the surface your buyer uses, because a model answering a prompt is not a product that retrievesai generated content briefsEvery figure inside an AI generated content brief is a target, not a findingdetecting templated contentReplace the place names and the trade words first, or two identical pages will score as unrelatedwhy do my two numbersWhen two of your own numbers disagree, ask whether they describe the same rowsnaming ai enginesIf a stranger cannot repeat your reading from the sentence, you have not named the instrumentcomparing ai visibilityFour of our own readings, three engine sets, and why none of the four numbers may be added to anothercheck competitor robots txtWhat a competitor's robots.txt tells you, and the four things it cannotaiknowsus robots txtOur own robots.txt blocks none of the fourteen agents, and here is the whole filesmall agency robots txtFour small agencies the engines cited, and between them they block one crawlerdo directories block aiG2 and Capterra permit every assistant crawler, and review directories still took 0.7 per cent of citationsparsing robots txt correctlyFour robots.txt cases a parser has to get right before it reads anybody else's filefollowing redirects whenEleven of twenty six hosts looked unreadable until we followed the redirectspotify music promotionSpotify music promotioncopywriting portfolioCopywriting portfolio examplesemail blastEmail blast strategy: a blast is one message to everybody, so the only real question is whether everybody needed ithow to create a wordpressHow to create a WordPress blogbrand strategy examplesBrand strategy examplesprogrammatic advertisingProgrammatic advertising meaningcompetitor pricingCompetitor pricing: most rivals do not publish a price, so the real work is making two different packages comparablemental health advertisingMental health advertisingtiktok promoteTikTok Promote: you are buying reach for a post you already published, so the post does most of the targetingyandex webmasterYandex Webmaster: how to tell whether your site needs it at all, and the three things it shows that Search Console does notallstate insuranceAllstate advertising: it sells the risk rather than the price, and it has to hand the customer to a local agentprogressive insuranceProgressive advertisingred and blue ocean strategyRed and blue ocean strategyreal estate lead generationReal estate lead generation platformsmost searched keywordsMost searched keywordsindirect competitorsIndirect competitors, with examplesjellyfish agencyJellyfish, the agencymoz proMoz Pro: the tools inside it, what Domain Authority and Brand Authority actually measure, and the jobs it is the wrong tool forb2c marketingB2C marketing: the five places it genuinely differs from B2B, and the two where the difference is a mythwhitespark google reviewWhitespark's Google review link generatorshopping mall advertisingShopping mall advertisingradio ads agencyRadio ads agency: the station format decides who hears you, so the buy is a matching problem before it is a creative onecustomer penetrationCustomer penetration strategycause related advertisingCause related advertisingwhat does a digitalWhat a digital marketer actually doeshow to make an index in wordHow to make an index in Wordprice strategy examplesPrice strategy examplesecommerce app developmentEcommerce app developmentexamples of individualIndividual branding explained with examplesrobin robins technologyRobin Robins and Technology Marketing Toolkitintensive distributionIntensive distribution strategyexamples of emailExamples of email newslettersamerican marketingAmerican Marketing Association conferenceadvertising in video gamesAdvertising in video gamesbanner adsBanner ads: the sizes that actually get bought, what fits inside each one, and six worked exampleswebsite optimizerWebsite optimizer: Google's product was sunset in September 2023, so here are the three kinds of tool the name now meanswordstream's free keywordWordStream's free keyword toolsem rush apiSemrush API: the bill is set per row of data returned, not per request, so a loose query is the expensive mistakeproduct promotion strategiesProduct promotion strategiesmeta certified digitalMeta Certified Digital Marketing Associate
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